Does your Riverside, CA area customer know why you in business?

With the current climate of opportunity in the Riverside, CA area for business startup and new entrepreneurial ventures available for small businesses; competition is greater than ever before. With this surge in small businesses, especially those of a service nature, being able to present your message to your customers about why you are in business may be the greatest characteristic that sets you apart from your competitors.

All carpet cleaners are the same, right?

Using carpet cleaners as an example, the startup costs to get into a carpet cleaning business is smaller than other comparable service related companies. This is why there are so many carpet cleaning businesses for the Riverside, CA area, as well as, other areas around the country as well. This drives home the point that if you’re going to be in business: “Why should your customer choose you?”

Riverside, CA area customers are knowledgeable and thrifty. They will compare prices and online reviews, they will look at websites and social media to help them make a decision on which carpet cleaning service to use. It is important as part of your marketing decisions that you expressed to your customers why you feel that your service or pricing is better than your competitors if you hope to obtain and maintain new customers.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Tell me a Little Story

Small business counselor, Rick Brewer, lets small business owners know that they should express why they got into business. “Don’t tell me how you are as good as the other guy, tell me why you are better!”

Riverside, CA area customers like a back story: family owned and operated, I saw how the industry treated customers and wanted to do better, I was tired that the industry was charging too much or I developed a better technique.

Let your customers know how you can provide a better, faster or cheaper service than those that are around you. “Chance is not a business strategy,” says Rick Brewer; “taking the time to establish your way of doing things make your different from your competitors. Don’t run from that, embrace it!”

Build your Marketing of the Differences, not the Similarities.

Telling your Riverside, CA area customers that most carpet cleaning companies use the same machines with the same chemicals with the same level of training for their personnel, is not a great market strategy. Instead, let your customers know what makes you different, cheaper, faster… better than your competition. Is there a product that you offer that they don’t? Is there a technique that you specialize in that they don’t? Basically build your marketing plan off of what makes you different or better, not what makes you the same.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Thinking about rebranding your Riverside, CA area business?

rebranding in fonatana, rancho, jurupa, riverside, eastvale

Sometimes it becomes necessary to rebrand your business. This might be because the current brand was established without planning out the consequences, the current brand has an outdated look, change in management or ownership or you just got bored with the current brand. Regardless of the circumstances rebranding should be handled carefully as to not confuse or alienate your Riverside, CA area customers.

Get Started with a Plan

Rebranding doesn’t mean starting over however, you should think of it that way. By looking at your color scheme, font, image, readability and theme you can help develop a plan on how to craft the new image that will represent your company and the services you provide properly. Consider some basics such as how your logo and color scheme will be used on a vehicle wrap, signage, shirts and other apparel.

These different materials needs can create a scattered representation because each of these products may require a different format or colored style of your logo. If you consider these ahead of time you can make sure that your rebranded image is compatible with various mediums without changing the look and appearance of your logo for each product.

Consider the Message

When rebranding your Riverside, CA area business you must also consider the message that it may send to your customers. Are you rebranding because of a problem? Are you rebranding because the old look was outdated? Try to place yourself in your customer’s shoes on how they may interpret your reasoning for rebranding. As part of rebranding you should set aside and marketing plan for a budget that will allow you to identify to your customers the reason for your new brand.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

New image in fonatana, rancho, jurupa, riverside, eastvale

New and Improved? Not so much…

One of the trends that modern marketing has moved away from is the identification of something being “new and improved”. Customer trending has identified that having something “new and improved” sends a negative connotation that their current product or service is old and ineffective.

This is one of the reasons why when rebranding you should consider expressing properly to your customers the reasons why you are changing the image of your company. Perhaps the mindset of “Same great service that you have come to trust, with a new look!”

If you are rebranding because of problems within your company, be honest about that. Under new management or ownership with a new branded look can help reinvigorate frustrated customers that have used your products or services to come back and try again.

Look at the Bigger Picture

When changing the color, style or theme of your logo for your Riverside, CA area business you should step back and look at the larger picture. The expense for larger companies to change the logo would include new vehicle wraps, new interior signage, new exterior signage, new shirts, new nametags, new ID cards, new placards, new business forms, new business cards, new website graphics and more. If you do one you must do all because of the process of Sight Sign Association process. (See our article on this mental process) Customers simply won’t be able to associate easily one logo brand to another. There must be a matching, branded theme throughout your organization and the transition must be quick and seamless as to not cause confusion for your existing or future customers.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Interior Signage – Thinking inside the box

Interior Signs in fonatana, rancho, jurupa, riverside, eastvale

Gone are the days when the expectation for an interior signs, for your Riverside, CA area business, is just simple functionality. Interior signs today needs to be sensitive to the environment they are going in, the aesthetic of the room and the needs of the client. When looking to have interior signage created for your Riverside, CA area business you should think, …well; inside the box: how to decorate inside the box and how to make the inside of the box translate to those that are outside the box.

Getting More than just a Certificate of Occupancy

While it is true that many companies look to have interior signage for their Riverside, CA area business created, just to get their certificate of occupancy; the smart business owner looks to their interior signage to help establish the theme or brand of their business. Just purchasing blue bathroom signs and brown ADA plaques with the static printed lobby sign, may help you get your certificate of occupancy; but it won’t help provide your customers with a warm and inviting environment or help you brand the image of your Riverside, CA area business.

What are some Examples of Interior Signs?

Interior signage is practically anything that will help identify to your potential Riverside CA area customer who you are and what you do. Interior signage can also help set the theme or brand of your business, help give customers building directions or where to find certain services or personnel. Some examples of common interior signage might be:

  • Lobby signs
  • Directional signs
  • Wayfinding signs
  • ADA signs
  • Fourier signs
  • Floor decals
  • Wallscapes (printed wallpaper)
  • Banners on stands
  • Office door signs
  • Informational signs (such as evacuation routes and safety placards)
  • Temporary signs

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Wall Graphic in fonatana, rancho, jurupa, riverside, eastvale

Making your Customer’s Visit an Experience

When you put on a VR headset you are instantly immersed into an environment that has been specifically designed for a particular experience. When someone walks into your Riverside, CA area business the immersion into your theme and brand should be the same type of experience.

By utilizing a theme with a combination of lobby signs, wallscapes, floor decals and then accenting them with branded coloring for the directional signs, ADA signs and temporary signage; you begin to immerse your customer into your branded experience.

The Emotional Connection

Your brand and your image is everything. The challenge is to present this image to your customers in a way that sets you apart from your competitors. By utilizing the talents of graphic design artists, attractive materials with a creative presentation you can help set yourself apart from your Riverside, CA area competitors.

Nowadays customers are looking for a shopping experience, not just a place to purchase a product or service. By thinking ahead and planning out your interior signage to match your brand and your theme you can help provide your customers with the experience that they’re looking for.

Note: For the most part, many of the interior sign products listed above are going to be purchase anyway. The smart business owner will develop a branded theme to base those products from, rather than purchasing each product individually (or in just a stock form).

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Series: Using coupons, offers and specials properly – Part 3

One of the challenges that Riverside, CA area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes even more challenging. One of the more proven concepts for conversion is the call to action. In the last article we looked at the need of having your call to action to be competitive as part of the three basic parts of an effective call to action.

This article we will look at the third successful criteria: The Perceived Value

What is the Perceived Value?

Perceived value simply stated is: The common perceived price that a particular product or service has based upon the average that the product is sold for in Riverside, CA or what the MSRP was set at. Think about products and services and how much something generally would cost. For example: a 32“ Smart TV has a perceived value of $300, a Bluetooth headset has a perceived value of $65, a lawn mowing service for a small property may have a perceived value of $25, a carwash has a perceived value of $7. Naturally the perceived value of different services will be different based upon location.

The Variable of Perceived Value

By understanding the perceived value of products and services it helps you make your call to action in Riverside, CA more productive. We all remember the “free toaster with purchase of” in our marketing examples from the 70’s. While it is true that toasters back in the 70’s had a perceived value of $60; today a toaster has a perceived value of $15. When a product is continually devalued by offering it for free it can significantly affect its perceived value. (Flashlights and calculators are a great example)

It is amazing to me that so many companies in the Riverside, CA area still offering a free calculator or free flashlight with a purchase. The perceived value of those products are down to just a couple of dollars. Additionally, the longer a product is on the market the cheaper that it will be. Perfect example is that a 7” tablet just a few years ago at a perceived value of $300, now it has a perceived value of $175.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

How can I use the Perceived Value to my Benefit?

Here’s where you can get the best use of your perceived value understanding for your Riverside, CA area business. As we previously mentioned, when coupons are offered or a product offer is made such as: “free Bluetooth with purchase of”; anything less than 15% of the value of your product or service is deemed as not worth the consumer’s time. By purchasing a product to offer below the perceived value and then offering it as the incentive you can save yourself money. Check this out:

Paving Service $2000 – a good coupon at 15% would mean $300 out of pocket.

OR offer a product that has a perceived value equal to greater than the 15% – But buy it in bulk so that your cost on that product is significantly less.

Around Christmas time is a great time to purchase five or six 32” TV’s. In fact, you can usually pick them up for about $100 apiece. So now you have invested $100 in your call to action but your customer perception is $300.

Even better is the mental perception that a percentage off is usually compensated by “raising the price”. When your price is competitive AND the customer is receiving a tangible product rather than a percentage off… The credibility of your offer goes up exponentially!

Buying Smart

There are many commonly sought items in the Riverside, CA area that, depending on your product or service price point; you can really score big. Purchasing from overseas vendors at bulk discounts can allow you to offer a product in place of a discount that has a good perceived value; but only cost you dimes on the dollar. A little-known Chinese outlet known as GEEK allows you to purchase common items such as a Bluetooth headset for only $6. Couple that with a perceived value of $65 and you can practically give them away!

Important note: Because of retailers in Riverside, CA like Best Buy, Walmart and Home Depot customers have familiarized customers to products not being made as well as they used to be; this is to your advantage. The brand of the product is not as important as the perceived value. The fact that you are offering a Bluetooth headset with a perceived value of $65 is all the customer cares about. They don’t care that it’s made by Bose or some Chinese knockoff. Same goes for smart watches, drones & tablets; the brand name in many cases is irrelevant if it did not cost them anything to acquire it (FREE).

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Series: Using coupons, offers and specials properly – Part 2

One of the challenges that Riverside, CA area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes even more challenging. One of the more proven concepts for conversion is the call to action. In the last article we looked at the need of having your call to action with an expiration as part of the three basic parts of an effective call to action.

This article we will look at the second successful criteria: being competitive.

Having the Competitive Offer

This article and this author cannot stress enough the fact that your call to action be competitive. If you just match what your Riverside, CA area business competitor is doing, it’s a stalemate; effectively making your call to action completely null and void. Being competitive doesn’t mean to match what everyone else is doing, it means to do better.

The purpose of a competitive call to action

Let’s face it, a call to action is not meant to become the everyday low price. A called action is meant to change your Riverside, CA area customer’s buying habits so that they might experience your price, your product or service and the customer experience that you offer. As price is one of the most important of these factors, it is why we are spending so much time discussing it. If you want your call to action to be competitive with the purpose of changing a customer’s buying habits it must be worth your Riverside, CA area customer’s time to change.

Example: Hair salon customers in the Riverside, CA area are very loyal; so if you are going to sway them to come to your business your call to action will need to be aggressive to get them to try another business.

Industry market data consistently shows that anything less than 15% of the perceived product or service value is simply not enough to sway them to change their buying habits. You must also keep in mind that if your Riverside, CA area competitor is running the same offer is you are, it forces the customer to evaluate the offer with a different set of criteria. (see the business trifecta)

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

 Free

When you can incorporate the word “free” into your Riverside, CA area’s call to action offer it significantly increases the likelihood of success. However, what you are offering for free must also reward them for changing their buying habits. What you are offering for free must match or exceed the percentage off of 15% or more of the value of the product or service.

So when offering a free toaster with the purchase of $10,000 or more; don’t be surprised when it doesn’t motivate anyone to do business with you!

The Price Match Guarantee

Sounds good doesn’t it? The price match guarantee has been around in the Riverside, CA area or years as a way for businesses to remain competitive on the price however, it is a significant turn off for many time conscious consumers. Essentially you are letting these time conscious customers know that if they are unwilling to do your homework they may end up purchasing your product or service at a higher price.

Example: Best Buy in Riverside, CA offers a price match guarantee meaning that you have to supply them information showing where that price is cheaper. For those customers that have the time to do the research, the this increases the likelihood of them purchasing all from the same store out of convenience.

As a comparison, Lowe’s Home Improvement in Riverside, CA offers a low price guarantee; meaning that they have researchers that independently call to make sure that their pricing is consistently at or lower than their nearest competitors. This allows for the time conscious customer to shop more confidently.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Series: Using coupons, offers and specials properly

One of the challenges that Riverside, CA area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes an even greater challenge. One of the more proven concepts for conversion is the call to action. Over the next few articles we will explore what the call to action is and how to best utilize it for your Riverside, area business.

What is a call to action?

A call to action is, simply put, is an offer to motivate a potential customer in the Riverside, CA area to do business with you now rather than later. A call to action could be a special, coupon or offer that would motivate or call the shopper into action. In order for a call to action to be successful it must:

  • Have an expiration
  • Be competitive
  • Have a perceived value

If your call to action has each of these in place it helps to motivate the customer to do business with you. If you have done your homework then the more the shopper researches, the better your call to action will look!

To get a better understanding of these three main criteria, let’s look at them individually.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Have an Expiration

In order for an offer to be a true call to action it must have an expiration date. Remember the purpose of the call to action is to get your Riverside, CA area customer to do business with you sooner rather than later, so if your offer has no expiration, then there’s no reason to move forward at this time. The shorter the duration, the better. Anything more than 30 days is simply not a call to action.

If you are utilizing print media and want to get the most out of your flyers and banners without having to place extraordinarily long expiration dates, use a “limited time offer” instead. Using a limited time offer statement allows you to set the expiration of the offer without needing to notify the Riverside, CA area customer. Good business practice should illustrate that the short-term expiration of a limited time offer is at least posted on your website, a medium that’s easy to change the expiration.

Note: With shoppers constantly on the lookout for good offers it can significantly diminish the value of your coupon if you continue to change expiration on the same offer. You should consider rotating offers with at least three months in between the use of the same offer.

A perfect example is Alexa devices on Amazon. Because Amazon runs offers almost consistently on these products it is more difficult to purchase the product at full price than it is at a discount. Customers have become accustomed to just patiently waiting for the next sale before purchase. This is because they know that the same discount will show up again a couple weeks, so there is no rush to purchase it right away.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Warning: Have you claimed your online business listing? Your Competitor may have!

Have you taken the time to claim your business listings? Because your competitor may have already grabbed up your business name! Every day businesses in the Riverside, CA area fall prey to unclaimed business listings that their competitors swoop in and take from them unknowingly. This allows your competitors to give your potential customers the impression that they are talking to you, but they’re actually talking to your competitor!

In this article will look at why this is and what you can do.

Why Does This Happen

In this global Internet community that we now live in, many companies have resorted to auto populating web pages based upon available information online. This affects businesses that either operate locally in the Riverside, CA area or nationally based upon the name of their company.

Service providers such as: Google, Facebook, Manta, yelp, Merchant Circle, YP.com, Home Advisor, Angie’s list and other companies routinely scan the Internet looking for new businesses and websites.

They utilize this information for two reasons:

  1. To get your attention hoping that you might do business with them

  2. Is to provide additional inbound link traffic to help their own business rankings

What unfortunately happens is that many Riverside, CA area businesses don’t know that these auto populated accounts have been created in their name; leaving them vulnerable to being hacked or used against the business.

NOTE: The fact that these accounts exist in your Riverside, CA area business name as unclaimed is not where the main problem lies. It’s the fact that anyone can go in and claim the unclaimed listing. In doing so they can place their information in this account so that your potential customers read deceptive information. Or a competitor may use it to populate an inaccurate information to make your business look bad.

WARNING: Attempting to contact these services that auto populate accounts for your Riverside, CA area business is near impossible. Getting them to make changes to an auto populated account, that someone else has claimed, is also near impossible. It is better to make sure that you have claimed these auto populated accounts before this happens; rather than trying to clean up the mess afterwards.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

What can I do?

First and foremost, you need to search for the name of your company on all the major search engines. Look for references to your company from Google, Facebook, Manta, yelp, Merchant Circle, YP.com, Home Advisor, Angie’s list and other companies that auto populate information online. Each account will usually list a predominantly placed button or text that says: “claim your listing or claim your business”. Fill out the information completely so that you can claim each account.

I will warn you now, this is a time-consuming task, but one that is vital to preserving your good name.

Even though it is time-consuming you must claim each of these accounts to keep your competitors from snatching them and using them against you. We completely understand that this is a pain but in today’s climate of competition it’s just the way the game is played.

Set-up Your Domain as Private

During the setup of your website domain address for your Riverside, CA area business you were given the option of choosing to list your information privately online. This additional charge usually costs approximately $9 to $15 per year. Much of the information that these companies use to auto populate an account in your name is gathered from this public information. When you list your domain as private it makes it more difficult for their systems to auto detect and then auto populate an account in your name. It is not too late to add privacy to your domain. Check with your domain provider for the service.

Setting up the accounts

When needing to claim so many different accounts, especially the ones that you probably will never use, we recommend using a single email address. Use one that you don’t normally use so it doesn’t clog up your email inbox for your Riverside, CA area business with a bunch of advertisements from these auto populated services. The password that you set should be similar, yet different; for each account. This is for the off chance that a hacker is able to figure out the password for one account; it would be difficult for him to use it on all the others.

You worked hard to have a good name, take the time to protect it!

It doesn’t matter if your Riverside CA area business is a storefront, work at home, church or club; predators are on the prowl to damage your good name to profit for themselves. Protect yourself by take the time to claim your business listings.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

The Importance of Chores – Like.. Totally

Just about every business owner in the Riverside, CA area will tell you that one of the greatest frustrations and challenges that are faced in day-to-day operations is hiring quality personnel. Trying to find someone that has a specific skill set for this type of business is difficult; being that it takes years of training, unquestionable work ethics and a follow-through attitude to excel.

Nowadays, as business owners, it seems like we would be just happy if we could find a few applicants that would simply follow instructions.

It’s no secret in this industry, and other service related industries in the Riverside, CA area, that young people today lack many of the “work hard” traits that we reflect on as a core principle. Finding a young person that exhibits a work ethic is literally a diamond in the rough. As business owners, and parents, I would like to take this article to reflect on some core values and more specifically: the importance of chores.

Setting the Ensample

Do as I say, not as I do. For years I have heard this expression and disliked it. It might sound good when you’re talking to a six-year-old child; but, in reality it avoids our personal responsibility to teach our children based upon our words AND our actions. Often times a young person’s solid work ethic comes from watching the work ethic of their parents. By showing them what hard work looks like our children will see hard work as “normal” rather than the exception.

An old English term that best describes this is called the ensample. The difference between an example and ensample is this:

  • An example is telling them how to do something
  • An ensample is showing them how to do something

By setting the ensample for our children we can help produce in them a strong work ethic that will lay the foundation of success for many years to come.

Everybody Hates Chores (but everybody needs chores)

Household chores are simply a way to help children become acclimated with work. However, if used properly, chores can also teach children responsibility and accountability. Simply doing chores to get them done, without accountability, is just a way to get free labor; we should rather use chores as a teaching tool.

Just as an employer in the Riverside, CA area would challenge their employees to complete the task as stated, chores should be handled with the same responsibility and accountability.

As stated: Completing a task the way that you were told or shown how to do. Not how you think or perceive the task should be completed.

Example:

If the chore is to take out the trash, was it done exactly as stated? Was it taken out on time? Did the trashcan get cleaned? Did a new trash bag get placed in the trashcan? By following through and making sure that the chore was completed as stated you identified to the child your expectation. By holding the child accountable for the proper completion of the chore you help teach them the same accountability that they should have when working for their Riverside, CA area employer or for their customer!

Holding the child accountable for the completion of the task to be done exactly as stated requires as much work for the parent as it does for the child. The child should know that our most important goal is that they learn how to complete a task as stated. (Not how they think it should be done). If we, as parents, do not check that the task was completed as stated (to our complete satisfaction) we show them that they can get away with slacking on the task; thus identifying our work ethic towards their learning. Remember we should never consider chores as free labor, it should always be utilized as an opportunity to teach a solid work ethic.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

A Real World Example

A few years ago, I listened to the frustration of one of my customers who owned a Sonic drive-thru. He expressed his frustration that it seems like, to him, that he had to teach young people how to work as much as he had to teach the responsibilities of the job. He had to teach young people that had graduated high school how to properly wash their hands, how to count back change, how to speak to others with respect and how to properly complete a task, completely, as stated.

Basically, he was frustrated because he had to become their parent rather than their employer. Those young people that were taught a solid work ethic generally found themselves in a management position inside of three months.

A Final Thought

This article was not meant to point out the problems with anyone in the Riverside, CA area’s parenting abilities. Nor was it meant to identify that somehow my capabilities to parent were better than anyone else’s. However, I think we all, as citizens of this diverse community; can agree that there has been a decline of a strong work ethic in our young people. As a business owner and as a parent, I am always evaluating my role and willingness to share the lessons that I have learned.

If there’s ever room to improve, I want my children to seek those improvements; to go further, better and achieve higher levels of success. I also know that in order for them to go beyond my means they will need a foundation that is as strong as that will to achieve.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Creating A Customer Experience that they will Remember

A successful, completed project for your small business in the Riverside, CA area is more than just finishing the task; much more. In fact a successful, completed project actually starts with the first contact that you make with your client, the process that you follow throughout, and the process of completion that you end up with. This will make sure that your customer is not only satisfied with your workmanship; but the process as well. The process for a successful project, in many cases, is just as important as the actual work or product that you produce.

Let’s look at some basics to this process that will help ensure a satisfied customer.

Give them Something to Remember

Award-winning customer service and small business counselor, Rick Brewer, advises his clients that “Customers typically won’t refer you to friends and family if you just did a good job. However, if you give customers a good experience, they are far more likely to let others know in a big way!” Customer service minded clients in today’s competitive market for any small business in the Riverside, CA area must understand that customers are looking for more than just a completed task; they’re looking for a complete experience. They need something to remember by way of mannerisms, professionalism, workmanship, ease of access and more to take a customer from a completed task to a confident referral.

Consider your own experience when going to a local mechanic: was there something about your visit that made you remember the experience? Or was it just you got an oil change, left and there was nothing really to remember. The customer experience is something that they will remember far greater and longer than the actual task itself. When you provide your customers in the Riverside, CA area a “customer experience” rather than a “customer service” the likelihood of a satisfied customer and a confident referral significantly goes up.

Confidence Carries Weight

Without sounding too terribly conceited, you are the expert; so act like it. It doesn’t take a lot of tack to be able to convey confidence without talking down to your customer; after all, there’s a reason that they are contacting you for the work that needs done. By exuding confidence in your product and workmanship your customer will feel more at ease, contributing to the customer experience. When you present statements and body language for your Riverside, CA area customer like: “will give it a try, but no guarantees” your consumer confidence level goes way down. Try instead: “this is not a common request, but if there is any company in this area that can pull it off, it’s us!”

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

The Process of Perfection

As mentioned above, there is a process that should be followed from the first handshake to the thank you and wave as you drive away after a completed project for your Riverside, CA area customer.

This process starts with a genuine appreciation for your customer and their business. Next is some items of simple respect and how you conduct business such as:

Answer the phone: In this day of instant coffee, instant information and fast food; Riverside, CA area customers don’t have time to leave a voicemail. Statistical data continues to show that over 30% of customers that are looking for a telephone quote or to speak with someone about their needs will not leave a voicemail, simply going to the next name on the list. Even answering the phone and placing them on a brief hold (no more than 30 seconds) will get you responses like: “You’re the first one that actually answer the phone!”

Be on time: If you tell your Riverside, CA area customer that you’re going to be there at 2 PM, be there at 2 PM! This simple gesture speaks volumes in the identification that you respect their time. If something is keeping you from the appointment, contact the customer as soon as possible; however, consumer Internet resources identify that a missed or late appointments (regardless of the reason) will decrease the likelihood of a contract by 58% or higher (higher #’s reporting in northern states).

Stay off your phone: This is a big one; once you are at your Riverside, CA area appointment; turn off your phone. Continually excusing yourself to answer the phone is simply rude. Think of how frustrating it is when you try to get service at Best Buy or Staples and all of the employees are on their cell phones talking to other people; the perception is the same when you do it to your customer. If you need to be away from your phone to handle an appointment, make sure that someone can handle your incoming calls for you.

By that same token, be sure that your employees and contractors have a no cell phone use policy while on-the-job. Nothing’s more discouraging to a Riverside, CA area customer than to perceive that they’re paying for labor they’re not getting because the employees are always on their phone.

Explain what you are doing: It is true that you will have several Riverside, CA area customers that could care less about what you’re doing and only care about the final results; however, most aren’t like that. The complete customer experience where they will remember and refer your services is when they felt completely confident in the workmanship that’s being provided. This is done by keeping your client informed about what is going on, how things work and why you are doing what you’re doing.

The Conclusion:  A Customer Experience that they will Remember

These are just a few of the things to consider when developing a process where you think about all the steps of dealing with customers prior to the first introduction. The end result is to not just complete a task but to convert each customer into a potential referral. This is done by creating customer experiences that they will remember and enjoy telling others about.

Note: A bad experience will often be shared before a good one, it’s just human nature. Often a bad experience can be a result of poor communication skills between the business and the Riverside, CA area customer. By thoughtfully planning and pre-determining a process you can significantly reduce the likelihood of a bad experience. Companies that shoot from the hip, don’t schedule properly, don’t use common manners or continually work in an unprofessional manner will provide a customer experience to remember… Just not a good one.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Things that make our Holidays… Happy

2017 has been such an awesome time for Precision Sign and Graphics as we have served the Riverside, CA community and surrounding areas. As we look at our accomplishments, growing pains and blessings we can see many wonderful opportunities that we’ve have been so fortunate to be a part of.

New customers for us mean new friendships as we’ve partnered with so many small businesses that echo our work ethic and passion for customer service; it is been a pleasure to share their vision. As we are coming to a close of 2017, and looking forward to what 2018 has to bring, we would like to take a few moments in this article to reflect on those things that make our holidays… Happy!

Our Customers Make our Holidays Happy

No business can be successful without terrific customers, ours is no different. Much of our business comes from referrals from our many happy customers that we have had the opportunity to provide products and services to; perhaps the greatest complement that we can receive from our customers is a referral to a friend. It is also important to note that many of our customers have become good friends desiring to partner with our vision and participate in our work ethic.

As 2018 approaches we want to say a hearty “thank you” to the many customers that have made the choice to utilize Precision Sign and Graphics serving Riverside, CA. & surrounding areas for their sign, print and advertising needs.

Our Employees Make our Holidays Happy

As I reflected back across the success that we’ve had, the customer comments and the feelings of thankfulness that I feel with each and every project that is delivered… I realize that it is only because I have such a great team that helps bring about our success. We have been blessed to have some of the best graphic design artists and installers in the industry that have chosen to partner their talents with us. I couldn’t be more pleased with the attitude and goal oriented mindset that this group of professionals has displayed throughout 2017. It is their faithfulness to our customers and this company that we look to build upon in 2018.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Our Family Make our Holidays Happy

From banners to baseball games, car wraps to carpools; family has been an integral part of our success. Being a family owned and operated business can bring about certain challenges but also certain rewards; rewards that are not always measured by profit but often in patience. Sometimes sign installations cannot be done during regular business hours and requires a dedicated team, able to be flexible to the customer’s time constraints.

The sacrifice and understanding that our families make and show is a reward that will not just be calculated here on earth but with eternal blessings to store.

Business Partnerships Make our Holidays Happy

Not everything that a successful business needs can be done in-house, it often requires relying on industry professionals at the top of their game to make sure that we are at the top of ours. From the dedicated staff that works with our website to the companies that service our printing equipment, we want to say thank you for the level of service that you have provided to help keep us successful.

Our Faith makes our Holidays Happy

There was a day in our lives that we recognized what Jesus Christ had done for us, trusted in that fact and was given an eternal reward that we want to share with others. As a Christian owned and operated business, we allow our faith in Jesus Christ to help guide us in our daily decisions and feel that because of this; our business and customers will be blessed for it. We don’t just practice our faith when we go to church, we believe that we should be a 24/7/365 Christian.

We believe being a Christian owned and operated business sets us at a higher standard, because we are working in the light of thankfulness for the ultimate sacrifice that Jesus Christ made for each of us that would invite him into their heart and lives. Because Jesus Christ has established a pattern of excellence for us to follow; we seek to please him and all that we do.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Give us a little information about your needs and we will do the rest!

We do our best work when our client says:
"You guys do what you think is best, I trust you because I know you do good work and you come highly recommended."