Understanding Consumer Trends

A wrapped vehicle - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleAn area that is in continual flux is the buying habits and consumer trends that many industry’s experience throughout an extended period of time. Businesses that have been operating for more than 20 years typically have seen a major shift in consumer buying patterns 4-6 times (varying based upon retail or wholesale exposure) that has caused them to rethink or reorganize their business model. It is important to identify these trends for your particular market in order to make sure that you are getting your message out appropriately to your customers in the Riverside, CA. area.

Many of these trends are fueled by the media as they place emphasis periodically on different characteristics of business; so, it’s important to make sure that you follow what’s being said about your particular industry in the media as well. The Riverside, CA. area is not exempt from these shifts in consumer trends. Precision Sign and Graphics likes to keep its finger on the pulse of marketing trends as to better serve their customers; let’s look at some information these consumer trends and examples on how it can help you with your Riverside, CA. business.

What are Consumer Trends

Consumer trends are: patterns of buying habits that are tracked based upon economic, political or social influences. Properly understanding how these trends work will help you in your marketing efforts in order to make sure that the message about your Riverside, CA. area business is being well received.

Example:

Probably the most volatile consumer buying market that’s been recorded over the past 50 years is small arms sales. The purchase of guns in America can be directly tied to consumer trends, especially when comparing to political or social influences. When the media and Hollywood come out against guns, sales suffer. In an economic downturn where crime rates rise, sales go up. When the political culture from the federal state and local governments focus on guns as a leading cause for crime, sales suffer. When this political culture shifts to individual and civil liberties, sales go up.

As you can see this roller coaster of consumer shifts can significantly impact a small business, even in the Riverside, CA. area. These same trends can easily be tracked in major markets such as the automotive industry, advertising industry and healthcare industry. (Many analysts use these three industries to measure the pulse of America’s consumer buying habits).

The Rise of the Diversification Trend

In 2006, a shift in political structure brought about a change in cultural philosophy that significantly impacted small businesses across America and in Riverside, CA.. Mayors of cities were desperate to bring in big business for tax revenue dollars at the very expense of small business owners. The media was pushing big-box stores with imports from China as the “New American Mindset”. By 2010 analyst were reporting some of the lowest numbers recorded in 50 years for small business startups with direct ties to fears regarding the affordable healthcare act, its effects and misunderstanding of how it did would be implemented. This instability of four years forced businesses to begin to diversify to survive.

 

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We can put wraps on a number of products - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleThe trend of the one stop shop became a necessary move for many small businesses on the Riverside, CA. area to remain competitive:

  • Transmission specialty shops began to push full-service maintenance and repairs
  • Body shops began to offer full detail services and tire sales
  • Pet stores became retail outlets selling toys, food, pet training classes seeing a few (oddly enough) with pet funeral services.
  • The explosion of small-town pharmacists turning into retail sales centers selling magazines, alcohol, matchbox cars, etc. to keep up with the box store giants of Walgreens and CVS was quite apparent in the industry.
  • Newspapers began offering flyer distribution services, printing, direct mail and a shift towards website sales.

All across the country small businesses were forced to either diversify or fold as the consumer shift was the one stop shop towards convenience.

The One Stop Shop… Stopped

In 2014 a consumer shift was noted in the home-improvement industry that signaled that the One Stop Shop… may have stopped. As the housing market was seen to correct itself and consumer confidence began to return in the Riverside, CA. area, so did the desire to get quality service and a better product. A demand for specialized services started to increase as customers no longer wanted the generality of a home improvement service but wanted the specific expertise of a painter, HVAC, plumber or flooring expert.

This trend continues to develop through 2017 as we see a consumer trend that desires better quality materials and a more laser focused level of workmanship where small businesses are specializing in a particular product or service. Customers in the Riverside, CA. area are now demanding to know their doctor and pharmacist my name rather than a number on an ID card. They expect personalized service from their auto repair facility and don’t mind paying extra. More and more companies are discovering this change in trend as you see marketing companies shift to focusing on those that “specialize in:” certain products or services.

While there are still certain demographics in the Riverside, CA. area that have become comfortable with the “convenience” mindset; even they have returned to buying pizza from the pizza place rather than from their local gas station.

Trust the Experts

Precision Sign and Graphics is pleased to be your full Service Sign and Graphics leader, specializing in vehicle and fleet wraps. We have the equipment, knowledge and expert staff to handle your sign and graphic needs for the Riverside, CA. area.

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Get a better understanding of how a Facebook business page functions

Facebook can be a tremendous asset to your business - Vehicle Wraps in Fontana, Rancho, Jurupa, Riverside and EastvalePart of getting better visibility for your business in Riverside CA. is the proper utilization of available tools in the social media marketing industry. One of the more confusing is understanding how a Facebook business page functions. Made up of a complicated set of algorithms, this type of marketing must be utilized within the guidelines that Facebook has laid out in order to see the response that you’re looking for. In this article for Precision Sign and Graphics’ staff writer and small business consultant, Rick Brewer, covers some basic understanding on Facebook business page functions and tips on better utilization to help get the message about your Riverside, CA. business out.

So how many likes do you really have?

One of the biggest keys to the Facebook algorithm is that of popularity, the more friends that you have or followers, the more popular you are; but it doesn’t stop there. In addition to the amount of friends and followers that you have you must also post socially relevant information that is of interest to your readers in order for Facebook to share it with your friends and followers.

Not many realize that if they have 500 friends and followers and you post something about the Riverside CA. weather; Facebook may only share it to a handful of people. Additionally, if you only post once every couple of weeks Facebook is likely not to share it with your friends and followers at all.

So: The successful Facebook business page would not only have a lot of friends and followers but also posts socially relevant information, frequently.

How do I get Facebook to share to more of my friends and followers?

Think back to the 80’s in Riverside, CA.: long hair was king, leather pants mandatory and the only way to become popular, was to hang out with the popular kids. Facebook is pretty similar. By finding things that are popular and sharing or commenting about them on your Facebook business page, it allows you to be more popular as well. How you present that information is also relevant; if you associate images and links to your posts, rather than just text, Facebook identifies those types of posts as more relevant to your readers and therefore will share them to a larger percentage of your friends and followers.

So: Post about popular or trending topics, associate a picture or video; to get Facebook to show it to a larger percentage of your friends and followers.

How does posting on Facebook send traffic to my Riverside, CA. website?

Facebook associates your Facebook business page with your website as part of its standard set up. Therefore, each post that you make (that is viewed or interacted with) is directly linked, in Google’s eyes, to your website; however, this only accounts for a fraction of the weight. Post that are directly linked via the website URL, sharing a website generated blog post or hyperlinked image carries a greater weight and greater chances of someone clicking on that to actually visit your website. Part of Google’s overall algorithm is the size or footprint of your website’s influence. By properly utilizing social media and directing visitors to your Riverside, CA. website helps to significantly increase this score.

So: By posting often with links back to your website, helps to drive additional visitors to your site raising your Google score ranking.

Call Precision Sign and Graphics today for Stunning Graphics at an affordable price! (951) 332-2700

Facebook is used by the majority of Americans Useful Links  For more information or to contact us for a Free Quote: CLICK HEREShould I post controversial topics on my Facebook business page?

That’s a hard one to answer; statistically, yes/ morally? no.

It’s statistically, yes; because the more interaction that a controversial post has, the more popular it becomes and therefore the more popular your page becomes, therefore allowing Facebook to send more of your posts to more of your friends and followers… (Get all that?) Interaction with posts is a very good thing when it comes to raising the popularity of your Facebook business page for your Riverside, CA. business; however I’m not a fan of putting controversial topics out that may end up damaging the good reputation of the company or alienating potential customers based upon political or religious views.

There are ways to get your friends and followers to interact with posts without it necessarily being a controversial topic.

Ask open-ended questions that might be relevant to your type of business such as: An auto repair Facebook business page might ask “what was your first car?” The more people post the answer, the more popular it becomes; meaning that Facebook will share it to more of your friends and followers.

So: Post topics that are engaging that will cause your readers to want to interact but avoid topics that may damage the reputation of your company.

Are there any built-in tools to help me see how my Facebook business page is working?

Yes. Facebook business pages for your Riverside, CA. business have milestones that you achieve to receive additional analytical information. As you grow in friends and followers, Facebook provides you additional analytical tools so that you can monitor your progress. These tools will also show you how many people viewed and interacted with your posts, as well as, how many people that Facebook actually presented it to of your total amount of friends and followers. By watching how Facebook reacts to your posts, as in how they share it, allows you to hone in and curtail the types of posts and frequency to get better results.

The Golden Grail to Facebook business pages

If you have wporked your Facebook business page properly Facebook will begin to recommend your page to others outside of your friends and followers based upon their likes and interests. This is the Golden Grail to Facebook business pages. By simply working your Facebook business page in the parameters set above making your page more popular Facebook is going to advertise on your behalf for free! Now this won’t happen in two weeks, it may take six months of actively and aggressively working your Facebook page in order for Facebook to do this however, as an example: https://www.facebook.com/disneyluv101/ is a Facebook business hobby page that utilized the guidelines to the point that Facebook now regularly promotes this page to others bringing in 7 to 10 new followers per week with nearly 75% post saturation.

So now that you have some guidelines, get out there and interact with some friends and followers!

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Should I utilize social media for my business?

Social media can be a great asset  - Vehicle Wraps in Fontana, Rancho, Jurupa, Riverside and Eastvale

So you went to the big corporate marketing seminar in Las Vegas and heard the motivational speaker tell you social media was the golden path to success. You rushed home to Riverside, CA. and created a Facebook account and waited for the money to roll in… and waited… and waited… and waited. You know you heard him right… even drew big circle around it in your notepad… So why isn’t it working?

Precision Sign and Graphics knows that while there are many paths to success the same equation doesn’t work for every business in the Riverside, CA. area. Careful analysis and education is necessary to make sure that you are properly utilizing the tools that are available to help grow your business. In this article we’re going to look at social media, its advantages and whether or not it’s a good application to help you grow your business in Riverside, CA.

Social media in this article will be primarily focused on Facebook; but will also have relationship to the two other major social programs: Instagram and twitter. While there are well over 300 different social media programs currently active on the Internet… They all function about the same way as these three do

Social Media is… Social

Small business consultant and staff writer, Rick Brewer, shares some insights on social media in relationship to business. “Social media needs to be… well, social. Facebook, twitter, instagram and others were never developed as a business level software but rather a social medium for individuals to express themselves. When businesses create social media pages and then post dry, boring day-to-day information; who’s going to like and share that?

If you’re going to use social media to help your business grow you need to utilize the medium as it was designed, to be socially engaging. Use thought-provoking images, controversial topics, ask questions that draws a response. This may sound like things that you wouldn’t expect to see on a business page, but again social media wasn’t designed to be about your business!

I like to tell clients to post things that are funny, make a funny a video of your cashiers singing “You lost that loving feeling”… Things that people will enjoy viewing and sharing. THEN, every once in a while, you can post something important about your business… Because of the popularity of your page… Your viewers will then see it.”

Should I have a social media account, even if I don’t use it?

No. That’s like saying “should I buy a Mustang and not drive it?”. When dealing with social media in the Riverside, CA. area, at one time, search engines used the inbound/outbound links as bonus for a website; now if you have a social media account and do not utilize it at least once every 30 days… It will count against your website score. In this particular case, if you are not going to use your social media account it is better not to have one at all. If you use Facebook and not twitter, link them or just use one. If you like Instagram, but hate Facebook, link them or just use one.

Call Precision Sign and Graphics today for Stunning Graphics at an affordable price! (951) 332-2700

 

Social media connects you to your clients  - Vehicle Wraps in Fontana, Rancho, Jurupa, Riverside and Eastvale

How does social media work with search engine optimization?

Social media is an avenue whereby you can increase the inbound traffic to your website, thereby making your website more popular. Popularity for search engine optimization is the highest ranking criteria for your website. You can have the worst website on the Internet but if you have more people visiting your website then your competitors; then you’ll probably be number one. Google’s originating algorithm was based solely on popularity and all relative algorithms since play from that base of popularity. When utilizing social media in the Riverside, CA. area to help engage a larger audience it can be a big boost to the popularity of your site.

For example: websites don’t just show up on somebody computer, but social media posts do. If there is a post that Facebook, twitter or instagram think that your readers might be interested in… they post it on their wall. If your page is relative to the searches that they have been making, they will recommend it to the viewer. In this sense, social media will push popular pages and posts out for you, essentially drawing additional viewers and traffic to your website.

You have to work it baby, work it!

This is perhaps where the social media rub comes in. They’re useless if not used. If you want your social media page to grow in users you must be inviting, posting, sharing, engaging, inviting, posting, sharing, engaging, inviting, posting, sharing, engaging… See the point? Social media marketing companies in the Riverside, CA. area will spend, on behalf of their clients, upwards of 15 to 25 hours per week on startup social media pages. After 90 days they can safely cut that back to around 10 hours per week, eventually stabilizing it to five hours per week after 6 months. Most social media marketing companies that utilize this formula have been known to attract upwards of 20,000 additional hits per week to their clients account. In search engine numbers that’s huge.

You can achieve the same level of success as the social media marketing companies however, it will take work. It is well worth the investment of time to learn the in’s and out’s of social media and how it can help direct traffic to your website. While it is very easy, it is time-consuming.

Is social media right for my business?

This is the big question of the day. If you have a retail aspect to your business, then yes; social media is well worth the time. If you do not have a retail aspect to your business, it would be helpful to have it, but certainly not a requirement. For example: if you have a large commercial equipment rental company and you do not work in a retail market, your demographic is already so isolated that social media would attract visibility from individuals that have no use for your services.

Social media is one of the easier ways to help attract additional visits to your website but it is also one of the more time-consuming tactics. The big perk… It’s FREE!

Here When You Need Us

Precision Sign and Graphics is pleased to serve the Riverside, CA. area. It is our goal to help every small business grow through our informative articles and information as well as through professional creation of attention grabbing graphics, signs, vehicle wraps and more.

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Marketing research on Signs

Your sign can leave an impression  - Vehicle Wraps in Fontana, Rancho, Jurupa, Riverside and EastvaleHow customers view your business in Riverside, CA. is not just by a nice logo or a catchy marketing phrase… but rather a complete experience that effects whether customers will remember and choose to do business with you. This full experience should motivate everything you do; from signage to get them in the door to customer service that leaves them with an experience they will tell others. Precision Signs and Graphics not only desires to present this image to its own customers but, help you provide this same experience for your customers as well.

When taking this full experience approach to marketing in the Riverside CA. area, we look at some of the online research surveys to help get a better idea of how customers react to first impression item such as signage. One such survey was commissioned by FedEx Office, along with Ketchum Global Research & Analytics; measuring the impact of signage and its importance on potential customers. Additionally survey projects from the Economic Center, University of Cincinnati, measured the impact on businesses in multiple industries.

 

 

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We can create the perfect sign - Vehicle Wraps in Fontana, Rancho, Jurupa, Riverside and Eastvale

The customer surveys mentioned determined customers that:

  • Nearly 76% of customers (8 in 10) identified they went into a business for the very first time, based solely on the signage. (FedEx)
  • Nearly 75% of customers surveyed said they had informed others about the business simply based on its sign. (FedEx)
  • Just about 68% of customers identify that the business signage reflects the quality of its services or products. (FedEx)
  • About 67% of the customers in their survey identified they made a purchase because a sign caught their eye. (FedEx)
  • Nearly 60% of customers surveyed stated that when a business has no sign it deters them from entering. (FedEx)
  • Just about 60% of businesses surveyed reported that updating the design or changing the visibility of their signs had positive impacts on sales, with the average about 10%. (UC)
  • Over 50% of customers surveyed stated that poor signage (e.g., faded, outdated or with misspelled words) kept them from entering a business. (FedEx)
  • Signage that was legible was identified by both businesses and customers as the most important characteristic of signs and advertising materials. (UC)

The survey results echo the trends and studies performed by major retailers such as McDonald’s, Lowes, Chick-fil-A and Walmart who routinely study the science and psychology of advertising is much as investing in the branded image of their company. These four retailers, and many more, attribute their success to focused marketing and appropriate signage is key elements to their success. When combining the first impression of signage in Riverside, CA. with that of quality customer service, value-added service, product selection and retail price points based upon demographics you begin to present your customers with a total package or experience that will determine whether they will continue to do business with you or tell others about their experience (good or bad).When Experience Matters

Precision Sign and Graphics serving the Riverside, CA. area understands the importance of a first and continued impression with customers in the Riverside, CA. area. From our talented designers and experienced installers to our staff writers who have been in the marketing industry providing small business counseling and advice for over 10 years; we seek to provide our customers with a total quality experience that will not only keep them coming back for additional products and services but, have them tell their friends and business owners about the quality level of service that they received from Precision Sign and Graphics.

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It’s time to freshen up your vehicle fleet wraps!

A good wrap will last for years to come - Vehicle Wraps in Fontana, Rancho, Jurupa, Riverside and EastvaleIf you’ve had your vehicle fleet wrapped in the Riverside, CA. area you know the great benefits of having your fleet wrapped. With eye catching graphics branded to your business fleet graphics allows you to get your message out to the Riverside, CA. community just by driving around! However, if your vehicle fleet wraps have been on for more than five years sun fading and damage might actually be costing you business! Precision sign and graphics serving the Riverside, CA. area can provide you with cost-effective solutions for updating your vehicle fleet wrap.

Cost vs. Capability

Many of the accounts that we hear at Precision Sign and Graphics serving the Riverside, CA. community is when fleet managers went with the cheapest bid, rather than the best quality. While there is a balance to be struck, sometimes when vehicle wrap companies give you a significantly lower bid for your vehicle fleet wrap… there’s probably a reason for it. This reason may be very apparent after just a year or two when realizing that substandard materials were utilized; lack of UV protection or materials that did not have the best adhesion capabilities often will show themselves within one to two years. Precision Sign and Graphics serving the Riverside, CA. community works with each of our fleet managers to determine cost factors with a detailed quote using industry-leading materials. While this may make our costs slightly higher than those using substandard materials the end result will be the return on investment (ROI) when needing to rewrap fleet vehicles every one to two years vs. every 5 to 7 years.

“I went with the best I could find at the time…”

Precision Sign and Graphics serving the Riverside, CA. community we have seen, and experienced, vehicle fleet wrap companies that utilize the best materials and have highly competent installers but lack in the graphic design department. Vehicle fleet graphic designers are very difficult to come by as it takes years of graphic design experience, marketing knowledge as well as hands-on trade education dealing with the variables of vehicle wraps. Sometimes, when working with sign companies, you get the best you can get; which sometimes leaves you lacking. Precision Sign and Graphics is pleased to be one of the Riverside, CA. area vehicle wrap companies that has available top-quality graphic designers, experienced installers and quality materials to make sure that your vehicle fleet wrap is simply the best it can be. Our designers consult with our customers to determine the level of design and graphics that they seek, while interjecting marketing experience; to make sure that the vehicle fleet wrap helps you present your message clear and loud to the Riverside, CA. area

Call Precision Sign and Graphics today for Stunning Graphics at an affordable price! (951) 332-270

A good wrap helps sperad the message  - Vehicle Wraps in Fontana, Rancho, Jurupa, Riverside and EastvaleFreshening up your Fleet

In a survey compiled and sponsored by FedEx they determined that nearly 50% of customers base their opinion on the quality that they will receive based upon the signage that they see. If your vehicle fleet has faded or damaged wraps it may be costing you business. Because vehicle fleet wraps, for many customers, is the first impression that they see of your company; making sure that they are updated and clean to help make that first impression a good one.

Resale Value

In the business world, sometimes it becomes necessary for businesses to sell. As identified in a previous article, fleet wrapped vehicles can significantly increase the value of your company when negotiating a sales price. However, faded or damaged vehicle wraps can actually result in a decreased value because the purchaser will have to calculate re-wrapping those fleet wrapped vehicles as part of their cost assessment.

Here is where experience really counts

Precision Sign and Graphics serving the Riverside, CA. area specializes in vehicle fleet wraps utilizing the highest quality materials with an eye towards branding. We understand the challenges small business owners and companies can face when choosing to re-wrap and freshen up their vehicle fleet to their advertising budget. The adage that “you get what you pay for” really does ring true when dealing with fleet vehicle wraps. We work hard to work within your budget while still providing quality materials, high-end graphics and industry-leading installations when working with your vehicle fleet. Be sure to contact us to get your vehicle fleet wrap quote started today!

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