Does your Riverside, CA area customer know why you in business?

With the current climate of opportunity in the Riverside, CA area for business startup and new entrepreneurial ventures available for small businesses; competition is greater than ever before. With this surge in small businesses, especially those of a service nature, being able to present your message to your customers about why you are in business may be the greatest characteristic that sets you apart from your competitors.

All carpet cleaners are the same, right?

Using carpet cleaners as an example, the startup costs to get into a carpet cleaning business is smaller than other comparable service related companies. This is why there are so many carpet cleaning businesses for the Riverside, CA area, as well as, other areas around the country as well. This drives home the point that if you’re going to be in business: “Why should your customer choose you?”

Riverside, CA area customers are knowledgeable and thrifty. They will compare prices and online reviews, they will look at websites and social media to help them make a decision on which carpet cleaning service to use. It is important as part of your marketing decisions that you expressed to your customers why you feel that your service or pricing is better than your competitors if you hope to obtain and maintain new customers.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Tell me a Little Story

Small business counselor, Rick Brewer, lets small business owners know that they should express why they got into business. “Don’t tell me how you are as good as the other guy, tell me why you are better!”

Riverside, CA area customers like a back story: family owned and operated, I saw how the industry treated customers and wanted to do better, I was tired that the industry was charging too much or I developed a better technique.

Let your customers know how you can provide a better, faster or cheaper service than those that are around you. “Chance is not a business strategy,” says Rick Brewer; “taking the time to establish your way of doing things make your different from your competitors. Don’t run from that, embrace it!”

Build your Marketing of the Differences, not the Similarities.

Telling your Riverside, CA area customers that most carpet cleaning companies use the same machines with the same chemicals with the same level of training for their personnel, is not a great market strategy. Instead, let your customers know what makes you different, cheaper, faster… better than your competition. Is there a product that you offer that they don’t? Is there a technique that you specialize in that they don’t? Basically build your marketing plan off of what makes you different or better, not what makes you the same.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Thinking about rebranding your Riverside, CA area business?

rebranding in fonatana, rancho, jurupa, riverside, eastvale

Sometimes it becomes necessary to rebrand your business. This might be because the current brand was established without planning out the consequences, the current brand has an outdated look, change in management or ownership or you just got bored with the current brand. Regardless of the circumstances rebranding should be handled carefully as to not confuse or alienate your Riverside, CA area customers.

Get Started with a Plan

Rebranding doesn’t mean starting over however, you should think of it that way. By looking at your color scheme, font, image, readability and theme you can help develop a plan on how to craft the new image that will represent your company and the services you provide properly. Consider some basics such as how your logo and color scheme will be used on a vehicle wrap, signage, shirts and other apparel.

These different materials needs can create a scattered representation because each of these products may require a different format or colored style of your logo. If you consider these ahead of time you can make sure that your rebranded image is compatible with various mediums without changing the look and appearance of your logo for each product.

Consider the Message

When rebranding your Riverside, CA area business you must also consider the message that it may send to your customers. Are you rebranding because of a problem? Are you rebranding because the old look was outdated? Try to place yourself in your customer’s shoes on how they may interpret your reasoning for rebranding. As part of rebranding you should set aside and marketing plan for a budget that will allow you to identify to your customers the reason for your new brand.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

New image in fonatana, rancho, jurupa, riverside, eastvale

New and Improved? Not so much…

One of the trends that modern marketing has moved away from is the identification of something being “new and improved”. Customer trending has identified that having something “new and improved” sends a negative connotation that their current product or service is old and ineffective.

This is one of the reasons why when rebranding you should consider expressing properly to your customers the reasons why you are changing the image of your company. Perhaps the mindset of “Same great service that you have come to trust, with a new look!”

If you are rebranding because of problems within your company, be honest about that. Under new management or ownership with a new branded look can help reinvigorate frustrated customers that have used your products or services to come back and try again.

Look at the Bigger Picture

When changing the color, style or theme of your logo for your Riverside, CA area business you should step back and look at the larger picture. The expense for larger companies to change the logo would include new vehicle wraps, new interior signage, new exterior signage, new shirts, new nametags, new ID cards, new placards, new business forms, new business cards, new website graphics and more. If you do one you must do all because of the process of Sight Sign Association process. (See our article on this mental process) Customers simply won’t be able to associate easily one logo brand to another. There must be a matching, branded theme throughout your organization and the transition must be quick and seamless as to not cause confusion for your existing or future customers.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Interior Signage – Thinking inside the box

Interior Signs in fonatana, rancho, jurupa, riverside, eastvale

Gone are the days when the expectation for an interior signs, for your Riverside, CA area business, is just simple functionality. Interior signs today needs to be sensitive to the environment they are going in, the aesthetic of the room and the needs of the client. When looking to have interior signage created for your Riverside, CA area business you should think, …well; inside the box: how to decorate inside the box and how to make the inside of the box translate to those that are outside the box.

Getting More than just a Certificate of Occupancy

While it is true that many companies look to have interior signage for their Riverside, CA area business created, just to get their certificate of occupancy; the smart business owner looks to their interior signage to help establish the theme or brand of their business. Just purchasing blue bathroom signs and brown ADA plaques with the static printed lobby sign, may help you get your certificate of occupancy; but it won’t help provide your customers with a warm and inviting environment or help you brand the image of your Riverside, CA area business.

What are some Examples of Interior Signs?

Interior signage is practically anything that will help identify to your potential Riverside CA area customer who you are and what you do. Interior signage can also help set the theme or brand of your business, help give customers building directions or where to find certain services or personnel. Some examples of common interior signage might be:

  • Lobby signs
  • Directional signs
  • Wayfinding signs
  • ADA signs
  • Fourier signs
  • Floor decals
  • Wallscapes (printed wallpaper)
  • Banners on stands
  • Office door signs
  • Informational signs (such as evacuation routes and safety placards)
  • Temporary signs

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Wall Graphic in fonatana, rancho, jurupa, riverside, eastvale

Making your Customer’s Visit an Experience

When you put on a VR headset you are instantly immersed into an environment that has been specifically designed for a particular experience. When someone walks into your Riverside, CA area business the immersion into your theme and brand should be the same type of experience.

By utilizing a theme with a combination of lobby signs, wallscapes, floor decals and then accenting them with branded coloring for the directional signs, ADA signs and temporary signage; you begin to immerse your customer into your branded experience.

The Emotional Connection

Your brand and your image is everything. The challenge is to present this image to your customers in a way that sets you apart from your competitors. By utilizing the talents of graphic design artists, attractive materials with a creative presentation you can help set yourself apart from your Riverside, CA area competitors.

Nowadays customers are looking for a shopping experience, not just a place to purchase a product or service. By thinking ahead and planning out your interior signage to match your brand and your theme you can help provide your customers with the experience that they’re looking for.

Note: For the most part, many of the interior sign products listed above are going to be purchase anyway. The smart business owner will develop a branded theme to base those products from, rather than purchasing each product individually (or in just a stock form).

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Customer Spotlight: Custom Printed Wallpaper for John F Kennedy Middle College High School in Norco CA

Well designed and placed mural wallpaper can provide a great first impression. Printed wallpaper can set the mood or tone of the conversation, make someone feel at ease or even confident that they’re in the right place. Custom Printed Wallpaper can help in this effort. Custom printed wallpaper can be designed, printed and installed by Precision Sign and Graphics serving Riverside, CA. on commercial grade vinyl making a durable and long-lasting statement for your business or organization.

Recently John F Kennedy Middle College High School in Norco CA chose to utilize custom printed wallpaper, but not to get the attention of a customer; but rather to provide an inspirational message to the students and visitors to their school.

Let’s look at some of the steps that brought about this affordable custom vinyl wallpaper project.

Setting and Example

When John F Kennedy Middle College High School in Norco CA was looking for a way to send a positive message to students and parents they considered a variety of things, cost being one of them. The “real estate” that was available was a large open wall that might hold some pictures or better yet a custom printed wallpaper that really sets the tone of a conversation.

The printed wallpaper Process

Step One: The Printed Wallpaper Design

When putting together a printed wallpaper design we look at many different factors such as: placement of the mural, the lighting in the room, foot traffic (durability), is it just an image or an image with a message. By providing examples to the John F Kennedy Middle College High School representative, we were able to identify the images, message, graphics, colors and sizing needed to create the printed wallpaper to John F Kennedy Middle College High School specifications.

Another consideration for a print job of this size is the use of high resolution, licensed images. You can’t take a small image, downloaded from Google and print it on a wall without it being distorted. PLUS a professional, reputable sign company will always use quality, high resolution images that have been properly licensed for commercial use.

Naturally the final printed wallpaper design was approved by John F Kennedy Middle College High School prior to material selection and installation. They were also able to see a full color rendering of what the finished product was to look like before the installation began.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Step Two: Custom Printed Wallpaper Materials Selection

The custom printed wallpaper used by Precision Sign and Graphics serving Riverside, CA. is made from a thick, commercial grade 5 yr. 3M vinyl, laminated with 3M 8520 matte laminate that utilizes cured ink. This helps ensure the durability of the material, even in high-traffic and sunlight conditions.

Step 3: Custom Printed Wallpaper Installation

As part of the process for a Custom Printed Wallpaper installation, the installation crew will receive a design template (printout). Materials are preprinted on our HP3 Latex 360 large-format printer, cut, labeled (numbered) in the sequence of installation. When dealing with a large area for the printed wallpaper, this is where our installation crew really shines.

Many walls have seems, doors, thermostat controls, light switches and other protrusions that will need to be professionally handled in order for the final product to look perfect. This install included a measurement for the water fountain as well as working with trim on the angled wall.

Overall the John F Kennedy Middle College High School in Norco was very satisfied featuring the printed wallpaper and the positive message it brings to the students, faculty and parents.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Series: Using coupons, offers and specials properly – Part 3

One of the challenges that Riverside, CA area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes even more challenging. One of the more proven concepts for conversion is the call to action. In the last article we looked at the need of having your call to action to be competitive as part of the three basic parts of an effective call to action.

This article we will look at the third successful criteria: The Perceived Value

What is the Perceived Value?

Perceived value simply stated is: The common perceived price that a particular product or service has based upon the average that the product is sold for in Riverside, CA or what the MSRP was set at. Think about products and services and how much something generally would cost. For example: a 32“ Smart TV has a perceived value of $300, a Bluetooth headset has a perceived value of $65, a lawn mowing service for a small property may have a perceived value of $25, a carwash has a perceived value of $7. Naturally the perceived value of different services will be different based upon location.

The Variable of Perceived Value

By understanding the perceived value of products and services it helps you make your call to action in Riverside, CA more productive. We all remember the “free toaster with purchase of” in our marketing examples from the 70’s. While it is true that toasters back in the 70’s had a perceived value of $60; today a toaster has a perceived value of $15. When a product is continually devalued by offering it for free it can significantly affect its perceived value. (Flashlights and calculators are a great example)

It is amazing to me that so many companies in the Riverside, CA area still offering a free calculator or free flashlight with a purchase. The perceived value of those products are down to just a couple of dollars. Additionally, the longer a product is on the market the cheaper that it will be. Perfect example is that a 7” tablet just a few years ago at a perceived value of $300, now it has a perceived value of $175.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

How can I use the Perceived Value to my Benefit?

Here’s where you can get the best use of your perceived value understanding for your Riverside, CA area business. As we previously mentioned, when coupons are offered or a product offer is made such as: “free Bluetooth with purchase of”; anything less than 15% of the value of your product or service is deemed as not worth the consumer’s time. By purchasing a product to offer below the perceived value and then offering it as the incentive you can save yourself money. Check this out:

Paving Service $2000 – a good coupon at 15% would mean $300 out of pocket.

OR offer a product that has a perceived value equal to greater than the 15% – But buy it in bulk so that your cost on that product is significantly less.

Around Christmas time is a great time to purchase five or six 32” TV’s. In fact, you can usually pick them up for about $100 apiece. So now you have invested $100 in your call to action but your customer perception is $300.

Even better is the mental perception that a percentage off is usually compensated by “raising the price”. When your price is competitive AND the customer is receiving a tangible product rather than a percentage off… The credibility of your offer goes up exponentially!

Buying Smart

There are many commonly sought items in the Riverside, CA area that, depending on your product or service price point; you can really score big. Purchasing from overseas vendors at bulk discounts can allow you to offer a product in place of a discount that has a good perceived value; but only cost you dimes on the dollar. A little-known Chinese outlet known as GEEK allows you to purchase common items such as a Bluetooth headset for only $6. Couple that with a perceived value of $65 and you can practically give them away!

Important note: Because of retailers in Riverside, CA like Best Buy, Walmart and Home Depot customers have familiarized customers to products not being made as well as they used to be; this is to your advantage. The brand of the product is not as important as the perceived value. The fact that you are offering a Bluetooth headset with a perceived value of $65 is all the customer cares about. They don’t care that it’s made by Bose or some Chinese knockoff. Same goes for smart watches, drones & tablets; the brand name in many cases is irrelevant if it did not cost them anything to acquire it (FREE).

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Give us a little information about your needs and we will do the rest!

We do our best work when our client says:
"You guys do what you think is best, I trust you because I know you do good work and you come highly recommended."