The Millennial Factor – Understanding this valuable demographic

An important factor in today’s advertising mindset is the need to acknowledge the influence of Millennials in your advertising and how you interact with them in a business matter. This generation of shoppers has developed their own habits, responses and language that businesses today must cater to if they are to remain competitive. Whether you are selling fidgets spinners, plumbing services or cars; the millennial generation buying habits should be identified and understood as to take advantage of this valuable purchasing demographic.

In this article will look at some of the buying habits and strategies necessary to help your business in Riverside, CA. be more productive.

No? No way!

The millennial generation has grown up with technology available in every part of their lives; because of this, it is also molded some of the behavioral trends that are seen as commonplace with this generation. Millennials do not enjoy or appreciate a setting where they cannot get their way or feel that they may be told “no”. (they avoid confrontation) Because of this, they have sought resources that allow them to ask questions anonymously until they find the answer that they’re looking for such as: online forums, blog articles, contact forms and social media.

It is important to recognize and acknowledge this fact when you do get an opportunity to speak with a millennial face-to-face about a pricing issue, service request or discrepancy. It is better to tell them what you can do, rather than tell them what you can’t do.

Millennials are patient researchers

Unlike the impulse buys of the baby boomers Millennials tend to be much slower to buy feeling that researching a particular product or service leads to a better quality purchase. This is where Amazon, Google and Facebook have become so popular creating an open environment whereby they can research products and services based upon reviews and information that is available. If you have products that are listed on your website, for example, and it only contains one image and a brief description, it is less likely to be purchased by a millennial. By providing solid information and reviews it allows a millennial to feel more at ease with the quality of your product or justification of the price. Millennials will also patiently wait for rebates if the mail-in rebate is greater than the instant in-store price.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Millennials are cost conscious buyers

Millennials will seek out the best price over quality nearly 95% of the time. Millennials interviewed by numerous outlets such as Amazon, Forbes and Google identified that they will make a purchase based more upon the fact that they “found” the cheapest price through their research over a product that is better quality at a higher price. When a millennial finds two products that are similar in price they will purchase the one that has the greater amount of information available with the most reviews. This is far different than the baby boomer generation where brand name products were sought regardless of price, identifying price is a perception of quality.

Developing a relationship

Millennials appreciate companies that respect their points of view and look forward to shopping at these types of places. Millennials will gladly join loyalty programs if they feel that the loyalty program will reward them for their purchasing options monetarily. It is noteworthy to mention that they are NOT loyal to the brand (at the expense of a higher price), price is always a motivating factor. This is why larger brands like Abercrombie, Nike and Apple will push the brand recognition… but always associated with their price AND a comparison price of the nearest competitor.

Note: Research modeled in this article was gathered and derived from millennials 18-32 that were using “their own money”. This is an important variable, as those surveyed who lived at home, with no direct earned income, identified spending habits to be more impulsive and more brand specific.

When Experience Counts

When it comes to experience, trust the professionals at Precision Sign and Graphics serving the Riverside, CA. area. The proof is in the product with our many satisfied customers, happy to show off our workmanship. From the first phone call, you will know that you contacted a professional sign and graphics company; asking all the right questions to provide you with the advertising print product that will help brand your business in the Riverside, CA. area. Be sure to trust the experts when choosing the right company for your sign needs.

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Tips on finding the right sign company for your business

Outdoor Sign - Signs and graphics in Fontana, Rancho, Jurupa, Riverside and EastvaleSo you have made the decision to have a sign made, Awesome!  You google “sign companies in Riverside, CA.” and immediately you are overwhelmed with a huge selection of sign companies that all say that they are the best. How do you know who really is the best? You could speak with multiple sign companies until you got that “good feeling” that told you that this was the right choice to for your sign and advertising needs; or could follow these simple steps to help make the selection of a sign company in Riverside, CA. a little easier.

Take a close look at their website.

Although this is not a deal breaker for choosing a Sign and Graphics company in Riverside, CA., it does provide you with some helpful insight about how they do business. Their website should contain galleries for their different advertising projects in Riverside, CA. along with reviews and information on the company.

Look for the little things that let you know that this company has been in business long enough to actually have the reputation they’re bragging about. Consider also the website presentation; if they’re unwilling to take the time and energy to present their workmanship in an attractive online presentation it can provide a little glimpse into the way they do business behind the scenes. If they’re willing to cut corners on something as simple as a website, they will probably want to cut corners on expenses for your sign and graphics project also.

Read Reviews!

Part of today’s culture is the acceptance that reviews connected with a Sign and Graphics company in Riverside, CA. are a necessity in today’s business world. A reputable Sign and Graphics company in Riverside, CA. is not going to shy away from reviews will rather encourage them on their site along with other internet services such as Google+, Facebook and twitter. There are numerous sign companies on the market today that avoid the customer review process fearing that they may receive a bad review, but an honest sign company encourages an honest review. If you see bad review, try to find the explanation; sometimes the issue is not necessarily the workmanship but rather the communication or expectations of the sign project.

Which brings us to our next point:     

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Ask a lot of questions!

Professional Sign shop - Signs and graphics in Fontana, Rancho, Jurupa, Riverside and EastvaleMany of the largest disagreements between sign companies and customers occur when a customer did not ask the right questions. Now this doesn’t mean that the customer is solely at fault… certainly not; however, the more educated you are about the process, materials used, code regulations and warranties, the happier you’re going to be with the end result. Many sign companies in the Riverside, CA. area simply identify to their customers the final product without a lot of information, so make sure that you’ve written down some questions to ask so that there won’t be any surprises when the bill comes.

Precision Sign and Graphics is proud to have been serving Riverside, CA. for many years. We work tirelessly to ensure that each advertising project that we do exceeds our customer’s expectations. To achieve this consistently we have developed a process of customer involvement that ensures no surprises in your sign and graphics project.

Find out: Locally Owned or Franchised?

Yes, it matters! There’s pros and cons to both. A locally owned and operated sign and graphics company is going to provide you, in many cases, the personalized service that many Riverside, CA. businesses are looking for, but sometimes do not have the budget for the high-end equipment necessary to make high-end products. When you can find a locally owned and operated sign company that has invested in the future of their customers by utilizing state-of-the-art technology, quality materials and uncompromising customer service… Stick with them!

When Experience Matters

Precision Sign and Graphics is a locally owned and operated sign company that utilizes state-of-the-art technology, top industry talent in graphic design, and top-of-the-line equipment and materials to produce our customers the very best product available in the area (or anywhere else for that matter). We seek to build relationships with our customers that lasts for many years to come by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call today and let us quote your next sign, vehicle wrap, yard sign, interior sign, exterior sign, banner or trade show display.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE


Retractable Banners – Close-up and Personal

Retractable Banner - Signs and graphics in Fontana, Rancho, Jurupa, Riverside and Eastvale

Retractable banners for your Riverside, CA. business is a great way to get your message out in a budget friendly way. Whether used in front of your store, at a display table, on the showroom floor or at a tradeshow these versatile retractable banners are perfect to give your business that dynamic representation that sets you apart from your competition. Precision Sign and Graphics is known to be your one stop shop for quality vehicle and fleet wraps plus interior and exterior signs; but did you also know that we specialize in retractable banners? Check out this useful information about retractable banners.

Retractable Banner vs. Regular Outdoor Banner.

So you might ask what’s the big deal about a retractable banner vs. just getting a regular outdoor banner? In short; it’s all about the presentation. With outdoor banners, you should always be cautious about how much text and graphics are utilized as the outdoor banner needs to be easily seen at a distance, such as alongside the road or displayed above your business. With a retractable banner however, you can be far more expressive because they are designed to be seen at close distance. This lends itself to creativity and presentation to really get that wow factor across; because you are not restricted to the banner needing to be legible at a distance. Whether you have your retractable banner in the front of your store, next to a display table, on the showroom floor or at a tradeshow, they will generally be viewed less than a few feet away vs. an outdoor banner at 30 to 50 feet away.

Quality Materials are a Must

When choosing a retractable banner for use in front of your store, advertising specials inside your store, next to a display table, on the showroom floor or at a tradeshow chances are that they will be moved around several times. Especially in a tradeshow environment where the booth and retractable banner are frequently moved from place to place; durability is a must. Choosing a retractable banner stand as well as the material used for the banner is an important decision to make sure you get the best return on your investment. If you are needing to continually replace the unit because you chose inexpensive materials, chances are it’ll cost you way more in the long run than simply choosing quality materials on the first go around.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

What should I put on my retractable banner?

Anything! The great thing about a retractable banner is they are meant to be viewed at a close distance. This means you can go a little more expressive with the graphics and message to really get your point across. Consider retractable banners that you will get a greater return on investment; for example, instead of having a banner say: Sale on May 13th.. Maybe say instead: One Day Sale – Today Only! This way you can reuse the banner the next time you have a one day sale rather than having a new and printed with the new date.

You should also consider the environment that the banner is being used in. If you’re in a mall or convention center that has a lot of vibrant colors around you want to make sure that the graphics used for your banner doesn’t fit in, but rather stands out.

When Experience Counts

Precision Sign and Graphics serves the Riverside, CA. area with a full range of graphics and sign products to fit your budget. Whether you need a retractable banner, outdoor banner, yard sign, vehicle magnet, partial vehicle wrap, full vehicle wrap, full vehicle fleet wrap… We can handle it all! Our in-house graphics team has the experience to provide you with attention grabbing graphics with the understanding of the environment it should be used in, to get you the best return on investment. Be sure to check with our consultation staff for the best options for your Riverside, CA. sign and advertising needs.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE


Why does the phonebook have so many businesses starting with the letter A

labeled for reuse by Flickr - downloaded on Feb 15, 2017Have you ever looked in the Riverside, CA. area phonebook for a plumber and noted that there were so many businesses that started with the letter “A”? A & A plumbing, A1 Plumbing, AA Plumbing , A AAA Plumbing,  A Better Plumber, ACME Plumbing…

The answer is a direct reflection of how businesses have had to react to popular methods of marketing that were available at that time. In this article were going to look at how these types of marketing trends have affected business owners in the Riverside, CA. area and how even now marketing trends are changing that can significantly affect the future of marketing.

The Phonebook Revolution

Since 1886 the phonebook (yellow book) has been a primary source of letting the community know how to contact businesses in Riverside, CA. and throughout America. As the phonebook grew in popularity so did its size. In 2006 the Cincinnati, OH. Yellow Pages phonebook weighed in at a whopping 3.5 pounds. As more and more advertisers found that the phonebook was a primary source of advertising, so began the challenge of how to be found amongst so many others doing the same type of business. In a direct reaction to the alphabetical order of the phonebook, businesses began to change their name to start with the letter “A”. This wasn’t done by preference, it was done by necessity seeing that the phonebook marketing data identified that over 80% of phone calls were made to businesses in the “A’s”! If your business was “Wyatt Roofing” chances were the phone book was not going to be a good way for you to get phone calls.

The Lesson of the Phonebook

The lesson of the phonebook is that businesses in Riverside, CA. always need to be creative when it comes to being found by their potential customers. Newspapers, flyers, TV and radio advertising all have recommended things to do to be heard or seen above your competition. However, the greatest lesson learned is that saturated mediums of advertising can make themselves obsolete; because, when customers do not see a return on investment they will simply stop using them as a resource. Businesses will continually seek ways to get their message out at the most cost-effective point with the greatest return on investment.

The New Digital Phonebook

The Internet is quickly becoming the new digital phonebook of Riverside, CA. with as many different search engines as there are different phonebooks. In the phonebook days; The Yellow Pages Yellow Book began to buyout and take control of the phonebook market leaving Verizon, Windstream and Bell all picking up the pieces; Google is doing the same as the digital phonebook of today.

With Google being used as a primary vendor on smart devices, laptops and computers it boasts over 80% control of the Internet search market. The trouble that this brings however, is that the same trouble that came about with the saturated medium of the phonebook in the Riverside, CA. and across America, is quickly becoming the path of the Internet. Google’s massive reorganization of the Internet search platform: 2010-2014; has made competition on the Internet more fierce than ever before. Even through today’s article date in 2017, adjustments by Google are still being made that continue to make it difficult for businesses to be found online affordably. No longer is a local business competing with other local businesses, but keywords that are similar to other ranking sites across the country. An example might be:

Dry Cleaner Riverside CA. = 282,000 results.

We all know there’s not 282,000 dry cleaners in Riverside, CA. but with Google’s new approach to searches, you are competing with 282,000 references; meaning you have to do more and spend more to rise above the competition.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Picture of a person typing at a keyboard - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleWill the Internet go the way of the phonebook?

Small business consultant, Rick Brewer, states that this is certainly a possibility:

“Business owners are always on the lookout for the most cost-effective way to get their message out. If the Internet becomes so saturated that it is no longer cost-effective they will, by necessity, seek out other means of advertising. This will leave the Internet to be no more effective than a local newspaper or the phonebook.”

Google continues to make changes in the attempt to handle the extreme volume of billions of websites generating trillions of webpages. Recent trends however, have identified that Google is pushing advertising to a single source supplier…  Themselves. It is Google’s hope that through manipulating circumstances they can make it to where a website can only be found online if they are paying Google directly to be found. (Adwords or PPC) This puts us right back to where the phonebook started where companies in the Riverside, CA. area and abroad will need to reorganize their name, structure, domain address and website to directly cater to Google’s needs so that they might be found.

The conclusion of the matter

Any good business consultant will tell you that putting all of your advertising dollars into a single source is bad business. By spreading around your advertising budget to different mediums in the Riverside, CA.  area you stand a better chance of getting a greater return on investment over a longer period of time. Allow history to be a guide when it comes to making long-term plans with your advertising dollars. Be cautious of saturated advertising mediums that have you spending more time “competing with the Jones’s” than actually getting out your message.

A timeless way to get your message out

Precision Sign and Graphics serving the Riverside, CA. area represents an area of marketing that has seemed to never go out of style. There has always be a demand for quality graphics and signs that help set you apart from your competitors. With many different ways to get your message out through signs, banners and vehicle wraps of all shapes and sizes; we can help you accent your advertising with attention grabbing graphics made on to high quality materials.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE


Don’t Get Stuck on Vehicle Magnets

a magnent on the back of a truck - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleOne of the common mistakes that we often see here at Precision Sign and Graphics in Riverside, CA.. is when someone creates a vehicle magnet that has their entire life story on it. While one might think putting more words on a single magnet is a good way to save money, it actually costs you money! If your vehicle magnet that so cluttered with text or images that it’s not easily seen… What good is it? In this useful article from Precision Sign and Graphics in Riverside, CA.. we will look at some simple tips to make your vehicle magnet stand out!

Keep it nice and simple

Vehicle magnets are often used on vehicles to present a temporary identification of a business in Riverside, CA. or a larger one as an advertisement. Keep in mind that with a vehicle magnet, like other types of signs, you only have a few seconds to express what you want to say. If your magnet has a lot of text, you will need to shrink the text so everything can fit; making the vehicle magnet more difficult to read at a distance or at a glance at 60 mph going down the road. At Precision Sign and Graphics we recommend for vehicle magnets in Riverside, CA. to keep the message nice and simple: Company Name, Phone #, Slogan and/or website. Utilizing short, simple information will help keep your vehicle magnet legible at a distance and at a glance for vehicles driving down the road.

Grabbing Attention with COLOR!

While Precision Sign and Graphics in Riverside, CA.. recommends to keep vehicle magnets simple with few words, the same can be said for having a lot of graphics. Excessive or busy graphics can detract from the message that you’re trying to convey with your vehicle magnet. While on a computer monitor it may be a work of art, on the side of the vehicle you can’t make it out. Remember a vehicle magnet traditionally has two seconds for the mind to absorb what the magnet says; so keeping a simple presentation can be more effective with this understanding. Effective vehicle magnets are the ones that use simple, offset colors such as green with yellow or black with white (while we agree that’s boring… it is also very readable.) The graphic design artists at Precision Sign and Graphics Signs in Riverside, CA.. have perfected the balance of graphics and text to make a vehicle magnet that is not only visually appealing and noticeable, but legible.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

a window wrap - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleNOTE: Advertisements such as vehicle magnets, banners, mailers, flyers and billboards that utilize yellows and reds are much more likely to be noticed than those that blend to a picture background. It has been proven that these colors alert the mind and draw attention to the advertisement. Other bright colors have similar effects; but for getting it to jump out to the mind… yellow and red are key. Keep this in mind when selecting the colors that you want to use for your vehicle magnet. You also want to offset the color of your vehicle for added effect..

Is there a time to get wild with the vehicle magnet?

The simple answer is YES! Vehicle magnets placed on the tailgate of a truck or van gives your reader more time to process the information. In these cases you can let your imagination flow with creative ideas for that wow factor.

Let Local Experience Be Your Guide

Many customers run to the internet to purchase vehicle magnets without consulting a design expert on best use practices. The end result is a cheap magnet that doesn’t do quite as well as you hoped. At Precision Sign and Graphics we not only have the in-house design experts but reasonable prices too! Be sure to mention how you want to use your vehicle magnet when ordering from Precision Sign and Graphics in Riverside, CA.. Our support team can advise on best practices for the design of your vehicle magnet.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE


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