You’ve Got a Rep to Protect – Cold, Hard Facts about Review Resources – Part 2

In the previous article we looked at how different review services can both help and hurt your Riverside, CA area business. With today’s ever-changing internet marketplace, everyone has the opportunity to let others know about their business experiences. As a business owner in the Riverside, CA. area, accepting this reality can benefit your business, helping in both the short and long-term success of your business.

As we have seen there are so many resources available on the Internet for potential customers to both use and abuse, so is important to understand a little bit about these review resources and how they can both benefit and hurt your business.

In the previous article we looked at Google, collective review sites in the Better Business Bureau as common customer resources used to review your Riverside, CA area business; in this article we will finish up by discussing the advantages and disadvantages of Facebook and the utilization of your website.

Facebook

Pushing over 2 billion monthly users Facebook has become an entity of itself. Because of this strength Facebook now focuses marketing, search engine access and reviews internally; meaning you need login access to view hardly anything more than a cover photo and a name.

As this internal entity, Facebook gambles on the expectation that their Facebook community for the Riverside, CA area will look to them for information about local businesses. Facebook has poured a large amount of resources into the business community over the last 12 months creating places for you to list services, products, reviews, geographical information and more with the hopes that someone might search for your type of business through them rather than Google or any other resource.

BEWARE: There isn’t really a huge beware here, Facebook is one of the few resources that recognize that their sole form of income is happy Riverside, CA area business owners. For this reason, if someone leaves a bogus review, the account holder has the ability to not only delete it but block that person from ever posting again.

The only drawback this author can see is that it is a closed community just like Angie’s list, Home Advisor and Yelp; someone cannot Google your review scores for Facebook. They would have to be on Facebook and go to your page to find them.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Your Website

At the end the day, your website for your Riverside, CA area is the only true and honest resource that is available on the Internet; providing that your honest about how it utilized. When a testimonial or review system is set up on your own website, reviews are sent through the website to your email for review; then:

  • If it’s a bogus review… Don’t post it.

  • If it’s an upset customer you can deal with it.

  • If it’s a good review you can post it.

  • If it’s an honest, bad review… Ethically you should still post it; but that’s up to you.

Ultimately you would want customers to go to your website for this information anyway. The more people that you have on your website, the more exposure that your site will have for search engine recognition as well as providing them with additional information about the products and services that you offer.

BEWARE: This is where I remind you that review sites will automatically populate an account for you whether you know about it or not. Once you publish your business information online, website or no, yelp, Facebook, Google, Manta, Mercantile and others will auto populate a page where people can potentially go in and leave a review. If you don’t know about these sites or have not claimed these pre-populated accounts, people could be leaving you bad reviews that people will see if they search for the name of your company.

Trust your locally owned and operated sign company

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and window treatments to help get your message out even more.

 

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

You’ve Got a Rep to Protect – Cold, Hard Facts about Review Resources – Part 1

In today’s ever-changing internet market, everyone gets an opportunity to have their say. As a business in the Riverside, CA. area, accepting this reality will benefit your business in both the short and long-term success of your business. With so many resources available on the Internet for potential customers to both use and abuse is important to understand a little bit about these review resources and how they can both benefit and hurt your business.

Take a look at the five most common customer resources used to review your Riverside, CA area business.

Google

While Google did not pioneer the review process they certainly did make it one of the easiest to utilize. By providing an established path for your Riverside, CA area customers to review your business through Google it will make it easier for Google to use the geo locator program to tie your location, website, reviews and more together to make it easier for customers to find you both online and at your place of business.

The more Google reviews you have the more popular your Google listing will be, therefore allowing your website to perform better in search engine rankings.

BEWARE: While Google is the easiest way for your Riverside, CA area customers to leave you a review, it is also the most dangerous. Google does not validate reviews meaning that bogus reviews, no matter how damaging, will not be taken down because of their content. While Google does have a path to challenge the review, most businesses online report that Google rarely will take down a review; even if you can prove that the review is bogus.

Collective Review Sites

Collective review sites are those membership services that advertise that they promote and validate real, honest reviews. The most popular of these collective review sites would be Angie’s list, Home Advisor and Yelp. The natural advantage of these types of review sites for Riverside, CA area businesses is the fact that they validate the review, establishing a level of trust between you and your customer before they even call you.

These sites are free for their users to look up information (as of the time of this article) but charge the company, or advertiser, for the use of their service. While these sites have the validated review system there are not as easily accessible as Google. Angie’s list, for example, will only provide a couple of reviews without you logging into an account; the others are similar by not displaying all available information unless you are signed in to that particular company’s account.

BEWARE: While these companies promote themselves quite well (TV & Radio) they don’t do the best job of promoting their clients, unless you’re paying big money for them to do so. Their “validation” process also leaves much to be desired as they don’t really validate a review unless you challenge it and the challenge process can take upwards of six weeks for them to investigate. In the meantime, you may have a very damaging review on your account that may cost business. You will want to make sure that you have these companies on speed dial as you will have to call them frequently to make sure that changes, corrections and updates are done.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

The Better Business Bureau

An old-school leftover of the review system found in the Riverside, CA area is the Better Business Bureau. Still viewed by some as the ultimate review source, few actually utilize it as a place to leave positive reviews. For years the Better Business Bureau has been identified as a reporting service rather than a review service, in some circles it is even perceived to be connected with a government agency.

In actuality, the Better Business Bureau is no different than Angie’s List, Home Advisor and Yelp; where companies pay to provide customers an outlet for reviews.

For years the Better Business Bureau’s claim to fame was that they certify businesses that are listed with their agency, which is false. The Better Business Bureau does not interview, validate or certify businesses; they are simply a paid collective review resource.

BEWARE: Because of the representation the Better Business Bureau has projected many consumers will use this as a threat to local Riverside, CA businesses saying “I’ll report you to the Better Business Bureau!” … While the Better Business Bureau does provide avenues for customer disputes, remember it’s not a governmental agency; it’s a nonprofit reporting agency.

The Better Business Bureau for the Riverside, CA area or anywhere else has no power to levy fines or force a company to do anything that it does not feel is acceptable. This author echoes the Better Business Bureau’s advice to take all customer complaints seriously however, understanding the limitation of these reporting agencies will help you in just how far you take a customer’s threat. (Especially if you didn’t do anything wrong)

Be sure to check out part two of this important article!

Trust your locally owned and operated sign company

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and window treatments to help get your message out even more.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

5 Things Every New Business in Riverside CA Should Have

Sign Company - Fontana, Rancho, Jurupa, Riverside, EastvaleAt Precision Sign and Graphics serving the Riverside, CA. area; we have been in the business arena long enough to see businesses come and go. Many businesses we were sad to see go because they had a great service at a reasonable price, but lacked the business structure needed to sustain. With that in mind here are a few things we see that are a must for every small business to get started:

A Planned Focus

We’ve all heard the adage: “If you fail to plan, you are planning to fail!” ~Benjamin Franklin. As we said before there are many people that have a great product or service but have not set down and laid out their business plans or mission focus. By thinking through where you want your Riverside, CA. business to be in six months, one year, five years and 10 years you can help yourself set achievable goals with an est. structure. Simply going by a day-to-day “let’s see how it goes” mentality will have you spending wasteful dollars chasing ideas rather than thinking the process through toward your desired goal.

Establish a Budget

Budget - Full Service Sign and graphics company in Fontana, Rancho, Jurupa, Riverside, EastvaleWe’ve met so many businesses over the years that simply live “out of the cash register”, meaning that they don’t establish a budget but rather purchase based upon surplus. This type of budget will doom you to fail as impulse purchases can quickly drain the surplus leaving you broke when a true need is present. When setting up your Riverside, CA. Business be sure that you lay out an appropriate budget.

Determine in advance what you will need to pay yourself, your employees, your marketing, your overhead (rent and utilities) as well as any necessary insurance, licenses or permits that are required for you to responsibly be in business.

A Logo

A logo, for any business, can be the focal point for branding and marketing. It is part of what people will remember your Riverside, CA. Business by and associate with; because it is so important – don’t skimp. So many business startups will use stock logo generation programs, or Microsoft publisher, to slap together a cheap logo with no thought of the branding or impacted that a logo might have.

Consider hiring a professional through a local sign company or marketing agency that has top-quality talent; and ask to see examples. A well designed, simple and descriptive logo can be one of the primary things that set you apart from your competition.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

A Business Card

Graphic Design - Full Service Sign and graphics company in Fontana, Rancho, Jurupa, Riverside, Eastvale

It might sound old-fashioned, but a business card is still one of the fastest and easiest ways to get the message out about your Riverside, CA. business. A business card is literally a first impression of your business, so make it a good one. Make sure that the design of the business card matches the branding characteristics that you have laid out for your company. Use a quality business card supplier that can provide you with a thick 16 PT business card at a reasonable price.

A Website

A website in today’s Riverside, CA. Business climate is your digital business card, but it goes beyond that. A website is the platform that ties all of your other marketing approaches together, literally the landing pad for the visual impression that you want to give. When customers see that you have a cheap website it sets the climate or impression that you can reflect to your customers.

Using a WIX or GoDaddy site may be inviting as a way to save money, but these free website builders lack the infrastructure for proper search engine optimization and market branding.

When choosing a web developer, note that there is a difference between the web development company, a search engine optimization company and a marketing company; each offers the other’s services, but only specialize in one of the three. That is why we recommend to choose the best of each: Hire the best web developer, then hire the best search engine optimization service and then wrap it all up with hiring a good marketing company. If each of these three services are at the top of their game, they should be able to work together to provide you the web presentation that you’re looking for as well as being a powerful lead generation tool.

Experience Matters

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and window treatments to help get your message out even more.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Custom Printed Wallpaper for Purosil LLC in Corona, CA.

Printed Wallpaper - wall mural serving Riverside CA. and surrounding areasWhen looking to set the mood or tone of a room there are a lot of choices: lighting, decorations & music to name a few… but none of those really get that wow factor. Consider walking into a room that immerses you in the environment; this is where Custom Printed Wallpaper comes in.

Custom printed wallpaper can be designed, printed and installed by Precision Sign and Graphics serving Riverside, CA. on commercial grade vinyl making a durable and long-lasting statement for your business. Recently Purosil LLC chose to utilize custom printed wallpaper, but not to get the attention of a customer; but rather to provide a bit of respite for their employees.

Let’s look at some of the steps that brought about this affordable custom vinyl wallpaper project.

Literally, a blank canvas

When Purosil LLC was looking for a more peaceful environment for their employee breakroom they considered a variety of things, cost being one of them. The “ah-ha moment” was choosing to use a large, calming mural scene for the breakroom wall. Next they went looking for a local company to design, create and install their custom printed wallpaper, they chose Precision Signs & Graphics. They looked closely at the craftsmanship and quality of the thick printed wallpaper materials that Precision has come to be known for in the Riverside, CA. area.

The perk for Purosil LLC was to be able to find a local company that offered small town prices and quality traditionally reserved for businesses in larger cities or in the national market. They recognize and appreciate the importance of using local companies and vendors whenever possible to help with the Riverside, CA. economy.

The Custom Printed Wallpaper Process

Step One: The Printed Wallpaper Design

One might think that creating a printed wallpaper design is as easy as finding a picture on Google and just printing it, and for some other sign company in the Riverside, CA. area; that might be exactly how they do it, but not here. When putting together a printed wallpaper design we look at many different factors such as: placement of the mural, the lighting in the room, foot traffic (durability), is it just an image or an image with a message.

By providing examples to Purosil LLC, we were able to identify the image, graphics and sizing needed to create the printed wallpaper to Purosil LLC’s specifications. Another consideration for a print job of this size is the use of high resolution, licensed images. You can’t take a small image, downloaded from Google and print it on a wall without it being distorted. PLUS a professional, reputable sign company will always use quality, high resolution images that have been properly licensed for commercial use.

Naturally the final printed wallpaper design was approved by Purosil LLC prior to material selection and installation. They were also able to see a full color rendering of what the finished product was to look like before the installation began.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Step Two: Custom Printed Wallpaper Materials Selection

The custom printed wallpaper used by Precision Sign and Graphics serving the Riverside, CA. area is made from a thick, commercial grade vinyl that utilizes cured ink. This helps ensure the durability of the material, even in high-traffic and sunlight conditions. There are two main finishes that are utilized when choosing the right custom printed wallpaper: matte and satin.

Matte finish: A matte finish to your custom printed wallpaper is best when the mural is not in direct sunlight, but rather illuminated by ambient light sources. Track lighting, can lighting or standard room illumination allows for the colors of the printed wallpaper to be evenly viewed.

Satin finish: A satin finish looks best when there is no direct light. A satin finish can produce the “shimmer effect” because of the glossier finish. When a satin finished custom printed wallpaper is properly placed it adds a stunning visual effect and really makes the colors of the mural pop.

 

With each of these two options you can also choose some light texturing. Standard printed wallpaper covering is traditionally smooth to the touch. Combined with the durability of the vinyl this finish is easy to clean and is perfect for bisinesses in the Riverside, CA. area with high-traffic areas where it’s being constantly touched. For a more elegant look and feel, a canvas texture can be used to make your printed wallpaper appear like a painted work of art.

Based upon the overall custom wallpaper design specifications we look for the proper 3M or Avery materials that will best suit the application with the desired finish and texture. Materials were carefully hand selected based on the long term mindset we seek to fulfill with our quality custom wallpaper installations.

Step 3: Custom Printed Wallpaper Installation

Printed wallpaper installation - wall mural serving Riverside CA. and surrounding areasAs part of the process for a Custom Printed Wallpaper installation, the installation crew will receive a design template (printout). Materials are preprinted on our HP3 Latex 360 large-format printer, cut, labeled (numbered) in the sequence of installation. When dealing with a large area for the printed wallpaper for businesses in the Riverside, CA. area, this is where our installation crew really shines.

Many walls have seams, doors, thermostat controls, light switches and other protrusions that will need to be professionally handled in order for the final product to look perfect.

When experience counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter).

We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Give us a little information about your needs and we will do the rest!

We do our best work when our client says:
"You guys do what you think is best, I trust you because I know you do good work and you come highly recommended."