Do-it-yourself Vehicle Wrap

A wrap applied on a jeep - Vehicle Wraps in Fontana, Rancho, Jurupa, Riverside and EastvaleSo… you were thumbing through Amazon the other day and found that several online companies offer vinyl vehicle wrap materials; so you begin to think: “I can just wrap the car myself… Why should I spend money to have a professional vinyl wrap installer put on a vehicle wrap!?!” Before you pull out your credit card, maybe you should get some info from the professionals at Precision Sign and Graphics serving the Riverside, CA. area.

It’s just stickers, right?

You are correct. Vinyl vehicle wrap materials is, by its basic definition, a really big sticker. However, this material has been specifically designed to be crafted when installed rather than just sticking it in place. Vehicle vinyl wrap is a very stretchy, air release material that can easily be misapplied and creased where the shape no longer follows the contour of material. Professional installers spend years perfecting their craft and can, at a touch, feel the pull of the wrap to help guide the material onto the contour the vehicle. Simply pulling and applying vinyl wrap material will leave you with a sticky situation.

There are so many different types of vinyl wrap material online… which one is do I choose?

You are correct. There are many different thicknesses, quality and applications for vinyl wrap materials. The correct one is determined by its use. You can always pick out the black matte vinyl wraps that did not choose their materials correctly as the car looks a blotchy dark gray after a few months of being exposed to the Riverside, CA. sun. These types of considerations are ones that a professional wrap installation company will question the customer on.

Are there certifications for a professional vehicle wrap installer?

Yes, there are multiple certifications that are available for the vehicle vinyl wrap industry. The certifications focus on experience, identify skill level and determine accountability for workmanship. Many of the top certifications, for example, require that applicants be able to prove a minimum of three years of installation experience before even allowing them to apply for certification. Part of the certification process includes a facility inspection, materials knowledge, in-process observation and technique, as well as, business accountability. These certification organizations are there to ensure that stability and accountability in the vehicle vinyl wrap industry is consistent and verifiable.

Call Precision Sign and Graphics today for Stunning Graphics at an affordable price! (951) 332-2700

A wrap done on a trailer - Vehicle Wraps in Fontana, Rancho, Jurupa, Riverside and EastvaleIf I want to add a design, that’s just a second sticker added…right?

Nope. Professional level graphic design and printing of vinyl wrap is what sets a professional level vinyl wrap company apart from just a sign company. It takes the additional skill of graphic designer who must have knowledge to use their graphic design software to craft graphics with the use of vehicle templates, color translations, vehicle shapes, vehicle contours, differences in surface materials and licensing to take a two-dimensional graphic design layout to a three-dimensional application. This level of experience takes hundreds of hours to perfect making a vehicle wrap graphic designer one of the more sought after positions by sign company owners in the nation. Once the professional level graphic designer has created the graphics they will need to be printed on a special flatbed printing system, in specific order, for the installers to be able to properly apply the vehicle vinyl wrap. The result is a seamless, attention grabbing, graphically design vehicle wrap that is sure to get people’s attention.

Do I need more than just a knife and a squeegee to put on vinyl wrap?

Yes. Professional vinyl wrap companies spend thousands of dollars in proper materials and tools to perfect the craft of installing vinyl wrap. These tools include specialty knives, large layout tables, lighting stands, tape and roll dispensers, heat guns, application wedges and more. A professional vehicle wrap installer has dedicated a good portion of their life becoming trained and certified for their craft. This includes the cost of schooling, practice and materials as well as tools of the trade. While you may feel that you can install your own vehicle wrap, and maybe you can, don’t short a man for his hire. Professional level vehicle wraps are priced based upon competition, materials, complexity of design and application and the level of expertise necessary to ensure that accountability and workmanship will allow the vehicle wrap to last for many years to come.

When Experience Counts

When it comes to experience, trust the professionals at Precision Sign and Graphics serving the Riverside, CA. area. The proof is in the product with our many satisfied vehicle wrap customers happy to show off our workmanship. From the first phone call, you will know that you contacted a professional vinyl wrap company; asking all the right questions to provide you with the perfect vehicle vinyl wrap that will help brand your business in the Riverside, CA. area. Be sure to trust the experts when choosing the right company for your vehicle or vehicle fleet wraps.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

The Facts about Frequency

etched items - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleConsider your own buying habits; have you ever immediately bought a product after learning about it? If you are like most people in Riverside, CA., probably not. Marketing and psychology research abounds with data that suggest that many products or services require a certain frequency of exposure to build trust in the product.

This article will dig into this marketing enigma and help you to understand the facts about frequency when advertising your business.

Third Time’s Charm in Riverside, CA.

It is a number that has been proven again and again, in marketing and in life; people need to see an advertisement at least 3 times before deciding to buy. However, this is just the start;

  • The type of product or service can determine the frequency

  • The level of urgency for the product or service can determine the frequency

  • The time of year (holidays) for product or service can determine the frequency

  • Whether the product or service is a need or luxury item can determine the frequency

As you can see, there is some thinking that needs to go into how successful an advertisement will be. This should be a serious conversation between you and the agency you are working in Riverside, CA. to help spread your message. So many customers have not been educated on this psychological principle and therefore feel that a potential customer only needs to see their advertisement ONCE for the phone to start ringing. (wouldn’t that be great?)  The end result is an advertising client that gives that form of advertising a bad name, saying the service didn’t work; when in reality it might have been that they didn’t use it long enough for it to be effective.

Building Trust is Part of the Equation

The frequency of an advertisement in Riverside, CA., goes into building a trust for familiarity with the product or service. The more you see it the more you trust it, even if you don’t realize it. Multiple marketing research studies have been performed that show when potential customers were exposed to advertisements numerous times, they felt compelled to buy the product at the store. When interviewed as to why they purchase that product they said: “they trusted the name”, even though they had never used that product or heard the name previously before the advertisements.

Becoming a household name like Walmart, Lowe’s, Home Depot, Starbucks, Amazon and McDonald’s didn’t develop from them having the highest quality products or best service… but rather the frequency of their advertisements provided a compulsion of trust that made them a household name.

Call Precision Sign and Graphics today for Stunning Graphics at an affordable price! (951) 332-2700

Company car - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleSight Sign Association

Previously discussed in our branding articles, Sight Sign Association is a mental process whereby the mind associates like things together to form an opinion or present itself in familiarity. This is an important concept when dealing with frequency in Riverside, CA.; it is very crucial that your ad materials all match for the mental association process to take place.

When companies and businesses use multiple versions of logos, is difficult for the mental process to associate those as the same company. Common mistakes are when someone has a print logo, different than the web logo, different from the logo used on apparel.

Frequency can be achieved in different media forms

All forms of advertising in Riverside, CA. tend to tell you that they’re the best; however, the smart business owner will advertise in multiple forms of media to help get their message out. When dealing with frequency this can be achieved:

  • Utilizing the same media multiple times; for example: if you’re running television commercials and your package allows for your commercial to be viewed at least three times within an episode or a radio station that plays your commercial three times within a predetermined time slot.

  • Different media applications; for example: sending out flyers, followed by a radio commercial, followed by a television spot. The trick with using different media applications is that the multiple applications MUST intersect to the same demographic in order to work. While using different media applications is more effective (because it reaches a greater audience) it’s naturally the more expensive.

The Final Word on Frequency

In practice… you should use as many different media options as you possibly can to get your message out. Newspapers, radio, flyers, commercials, signs on baseball fields, vehicle wraps, banners, yard signs, etc.…

In reality… Small businesses in Riverside, CA. (or anywhere really) simply can’t afford the billion-dollar budget that Lowe’s & Walmart have… So what’s the solution? Move your money around. Choose different media that have a decent Return On Investment (ROI) and use that multiple times to make sure that the frequency principle has been properly practiced. Then move to the next media. This process will, over a period of time, allow your product or service to be branded over a larger audience without necessarily killing the budget.

Here when you need us

Precision Sign and Graphics serves the citizens of Riverside, CA. by providing affordable sign and graphics solutions that help fit your budget. The vehicle wraps, banners and signs that we offer try to take in the principles of frequency to get you the best results with eye-catching graphics. Vehicle wraps are a great opportunity to have your brand seen multiple times throughout the day. Add to that banners strategically positioned and yard signs directing them to your place of business to get a balanced frequency for a larger audience. Let Precision Sign and Graphics quote your next project.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Give us a little information about your needs and we will do the rest!

We do our best work when our client says:
"You guys do what you think is best, I trust you because I know you do good work and you come highly recommended."