Sometime a Life Coach needs a Financial Coach (lessons on small business start-ups)

Life coaches play a big part in today’s society. As public speakers and private counsel they have the “gift to lift” when it comes to attitude and motivation for Riverside CA area residents.

With Life Coaching becoming the 2nd fastest growing business in the US, there is a flood of new businesses owners who want to get started making the promise of fortune, fame and glory; often promoted in this field.

However, after they have their crisp, new certificate showing they are certified and ready to serve; they soon start calling around for a quote on advertising materials in Riverside CA. Their upbeat attitude suddenly becomes dead silence when they realize; big dreams come with a price tag.

In this article we will look at the small business start-up with some “gentle advice” for getting started and succeeding in their new venture.

“I love it when a plan comes together!”

There are so many small businesses in Riverside CA getting started out of the home these days and why not? Low overhead, set your own hours, work at your own pace… great right? Reality is that small businesses still need to be competitive with the big businesses (and other small businesses).

You still need to use the same media, the same marketing and the same philosophy for getting your message out. The customer couldn’t care less about the fact that you are a small business in Riverside CA; they want the best price, they want it good and they want it now! So that means that if you are going to be successful as a small business, you need a plan.

Any start-up business in Riverside CA will have start-up costs: electric, water, business cards, website; the list is often determined by the market. Too often new businesses in Riverside CA, with great ideas, don’t factor in these costs; dooming them to fail before they actually get started. You should start out getting REAL world advice as to what your field and market need to get the message out. Then: Set-up a budget.

Set-up a Budget

Determine your start-up expense, then raise the funds to get started. Small business counselor, Rick Brewer, recommends to never dip into your savings to get a business started. You might see it as an interest free loan, but with the uncertainty of start-ups in a competitive market, you could lose everything. Look for a third party funding that you can use to get things moving. Then set-up a budget that is heavy on marketing, materials and methods to help perfect your craft and get your message out in Riverside CA.

Take a look at the Article: “5 Things every business owner should have” for more insight on this topic.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Know Your Market

As mentioned before, the position of “Life Coach” is one of the fastest growing businesses in Riverside CA and in the country. What they don’t publicize very often, is that it also has one of the highest failure rates as well.

This doesn’t necessarily mean that they are not great, but it might mean that they just didn’t understand the market they were up against.

The flood of any businesses into a confined market will always create a saturation point where you are competing for the same small pool of clients.

This makes marketing and public education very important to help increase the need, in proportion to the amount of new life coaches. Here an example:

A google search reveals, in a keyterm setting, all mentions of that term, synonyms and similarities. The amount of results for a given area help you determine the popularity or saturation of the term, business or mentions of that term. If you google “life coach in Lexington, Ky” you’ll see over 4 million results!

A wider search will show nearly 600 million mentions of that term or combinations of, or synonyms of… you get the picture.

(NOTE: where you are at the time of the search effects the results based on the new geo locator guidelines)

Now this does not mean that there are 4 million life coaches in Lexington, Ky; but what it does mean that that topic is so popular that your message can easily get lost in the saturation. Often it isn’t the amount of service providers or business in a given area, but the saturation of the nature of the business itself.

The Life Lesson for Life Coaches in Riverside CA

Take time to look at the service you want to provide in the proper light, if you are good at what you do and there is a need… go for it! However, if you are going to start a dry cleaner in Riverside CA, next door to another dry cleaner, you are going to have to work 5 times as hard and spend 5 times as much to achieve the same results. Look for real world advise for a proper plan, identify short and long term goals, make a realistic budget that doesn’t hurt you or your family’s future, know your market and most importantly…

Do it for the Right Reasons

The get rich fast mentality rarely produces the results one hopes, and if it does; without the proper foundation it will be gone as fast as it started. We’ve all heard the adage: “If you fail to plan, you are planning to fail!” ~Benjamin Franklin. Perhaps ‘ol Ben Franklin would have been a good life coach.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Does your Riverside, CA area customer know why you in business?

With the current climate of opportunity in the Riverside, CA area for business startup and new entrepreneurial ventures available for small businesses; competition is greater than ever before. With this surge in small businesses, especially those of a service nature, being able to present your message to your customers about why you are in business may be the greatest characteristic that sets you apart from your competitors.

All carpet cleaners are the same, right?

Using carpet cleaners as an example, the startup costs to get into a carpet cleaning business is smaller than other comparable service related companies. This is why there are so many carpet cleaning businesses for the Riverside, CA area, as well as, other areas around the country as well. This drives home the point that if you’re going to be in business: “Why should your customer choose you?”

Riverside, CA area customers are knowledgeable and thrifty. They will compare prices and online reviews, they will look at websites and social media to help them make a decision on which carpet cleaning service to use. It is important as part of your marketing decisions that you expressed to your customers why you feel that your service or pricing is better than your competitors if you hope to obtain and maintain new customers.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Tell me a Little Story

Small business counselor, Rick Brewer, lets small business owners know that they should express why they got into business. “Don’t tell me how you are as good as the other guy, tell me why you are better!”

Riverside, CA area customers like a back story: family owned and operated, I saw how the industry treated customers and wanted to do better, I was tired that the industry was charging too much or I developed a better technique.

Let your customers know how you can provide a better, faster or cheaper service than those that are around you. “Chance is not a business strategy,” says Rick Brewer; “taking the time to establish your way of doing things make your different from your competitors. Don’t run from that, embrace it!”

Build your Marketing of the Differences, not the Similarities.

Telling your Riverside, CA area customers that most carpet cleaning companies use the same machines with the same chemicals with the same level of training for their personnel, is not a great market strategy. Instead, let your customers know what makes you different, cheaper, faster… better than your competition. Is there a product that you offer that they don’t? Is there a technique that you specialize in that they don’t? Basically build your marketing plan off of what makes you different or better, not what makes you the same.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Thinking about rebranding your Riverside, CA area business?

rebranding in fonatana, rancho, jurupa, riverside, eastvale

Sometimes it becomes necessary to rebrand your business. This might be because the current brand was established without planning out the consequences, the current brand has an outdated look, change in management or ownership or you just got bored with the current brand. Regardless of the circumstances rebranding should be handled carefully as to not confuse or alienate your Riverside, CA area customers.

Get Started with a Plan

Rebranding doesn’t mean starting over however, you should think of it that way. By looking at your color scheme, font, image, readability and theme you can help develop a plan on how to craft the new image that will represent your company and the services you provide properly. Consider some basics such as how your logo and color scheme will be used on a vehicle wrap, signage, shirts and other apparel.

These different materials needs can create a scattered representation because each of these products may require a different format or colored style of your logo. If you consider these ahead of time you can make sure that your rebranded image is compatible with various mediums without changing the look and appearance of your logo for each product.

Consider the Message

When rebranding your Riverside, CA area business you must also consider the message that it may send to your customers. Are you rebranding because of a problem? Are you rebranding because the old look was outdated? Try to place yourself in your customer’s shoes on how they may interpret your reasoning for rebranding. As part of rebranding you should set aside and marketing plan for a budget that will allow you to identify to your customers the reason for your new brand.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

New image in fonatana, rancho, jurupa, riverside, eastvale

New and Improved? Not so much…

One of the trends that modern marketing has moved away from is the identification of something being “new and improved”. Customer trending has identified that having something “new and improved” sends a negative connotation that their current product or service is old and ineffective.

This is one of the reasons why when rebranding you should consider expressing properly to your customers the reasons why you are changing the image of your company. Perhaps the mindset of “Same great service that you have come to trust, with a new look!”

If you are rebranding because of problems within your company, be honest about that. Under new management or ownership with a new branded look can help reinvigorate frustrated customers that have used your products or services to come back and try again.

Look at the Bigger Picture

When changing the color, style or theme of your logo for your Riverside, CA area business you should step back and look at the larger picture. The expense for larger companies to change the logo would include new vehicle wraps, new interior signage, new exterior signage, new shirts, new nametags, new ID cards, new placards, new business forms, new business cards, new website graphics and more. If you do one you must do all because of the process of Sight Sign Association process. (See our article on this mental process) Customers simply won’t be able to associate easily one logo brand to another. There must be a matching, branded theme throughout your organization and the transition must be quick and seamless as to not cause confusion for your existing or future customers.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

5 Things Every New Business in Riverside CA Should Have

Sign Company - Fontana, Rancho, Jurupa, Riverside, EastvaleAt Precision Sign and Graphics serving the Riverside, CA. area; we have been in the business arena long enough to see businesses come and go. Many businesses we were sad to see go because they had a great service at a reasonable price, but lacked the business structure needed to sustain. With that in mind here are a few things we see that are a must for every small business to get started:

A Planned Focus

We’ve all heard the adage: “If you fail to plan, you are planning to fail!” ~Benjamin Franklin. As we said before there are many people that have a great product or service but have not set down and laid out their business plans or mission focus. By thinking through where you want your Riverside, CA. business to be in six months, one year, five years and 10 years you can help yourself set achievable goals with an est. structure. Simply going by a day-to-day “let’s see how it goes” mentality will have you spending wasteful dollars chasing ideas rather than thinking the process through toward your desired goal.

Establish a Budget

Budget - Full Service Sign and graphics company in Fontana, Rancho, Jurupa, Riverside, EastvaleWe’ve met so many businesses over the years that simply live “out of the cash register”, meaning that they don’t establish a budget but rather purchase based upon surplus. This type of budget will doom you to fail as impulse purchases can quickly drain the surplus leaving you broke when a true need is present. When setting up your Riverside, CA. Business be sure that you lay out an appropriate budget.

Determine in advance what you will need to pay yourself, your employees, your marketing, your overhead (rent and utilities) as well as any necessary insurance, licenses or permits that are required for you to responsibly be in business.

A Logo

A logo, for any business, can be the focal point for branding and marketing. It is part of what people will remember your Riverside, CA. Business by and associate with; because it is so important – don’t skimp. So many business startups will use stock logo generation programs, or Microsoft publisher, to slap together a cheap logo with no thought of the branding or impacted that a logo might have.

Consider hiring a professional through a local sign company or marketing agency that has top-quality talent; and ask to see examples. A well designed, simple and descriptive logo can be one of the primary things that set you apart from your competition.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

A Business Card

Graphic Design - Full Service Sign and graphics company in Fontana, Rancho, Jurupa, Riverside, Eastvale

It might sound old-fashioned, but a business card is still one of the fastest and easiest ways to get the message out about your Riverside, CA. business. A business card is literally a first impression of your business, so make it a good one. Make sure that the design of the business card matches the branding characteristics that you have laid out for your company. Use a quality business card supplier that can provide you with a thick 16 PT business card at a reasonable price.

A Website

A website in today’s Riverside, CA. Business climate is your digital business card, but it goes beyond that. A website is the platform that ties all of your other marketing approaches together, literally the landing pad for the visual impression that you want to give. When customers see that you have a cheap website it sets the climate or impression that you can reflect to your customers.

Using a WIX or GoDaddy site may be inviting as a way to save money, but these free website builders lack the infrastructure for proper search engine optimization and market branding.

When choosing a web developer, note that there is a difference between the web development company, a search engine optimization company and a marketing company; each offers the other’s services, but only specialize in one of the three. That is why we recommend to choose the best of each: Hire the best web developer, then hire the best search engine optimization service and then wrap it all up with hiring a good marketing company. If each of these three services are at the top of their game, they should be able to work together to provide you the web presentation that you’re looking for as well as being a powerful lead generation tool.

Experience Matters

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and window treatments to help get your message out even more.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Is google banning work from home businesses?

Picture of a woman at her computer - Signs and graphics in Fontana, Rancho, Jurupa, Riverside and EastvaleWhen owning a small business in the Riverside, CA. area, overhead is a large part of a company’s potential growth variables. A recent trend in the Riverside, CA. area is to save money by working from a home based establishment. This may be because you don’t have a need for a customer to visit you or you might even have a building in the backyard that will sufficiently house your manufacturing; either way, more and more people are working in a home-based business environment.

For the most part, marketing decisions to let the community know the services that you offer stay the same: flyers, website, vehicle wraps, radio, etc. are all valid ways of getting your message out; however recently Google has been making some changes that may make it very difficult for home-based businesses to let their surrounding areas know about the products and services that they offer. Let’s take a look at the situation more closely…

The goal: let people know what you can do

A website is the modern version of the business card, with any business in the Riverside, CA. area this should be considered one of the very first things that you do to let the community know about the products and services that you offer. The visibility of a website will help draw customers based upon many factors that are constructed into the website such as the design, retention ratios, click through’s, visual flow, quality content, key term saturation and more. Google, currently controls the majority of Internet traffic, so it’s important to make sure that you’re playing by Google’s rules if you want your website to perform well.

Branding of your business should also be taken into consideration between the web development company and your sign and print provider to make sure that your branding is consistent when presenting your message to the Riverside, CA. community. By having a quality website crafted by a professional web development company, it can provide the anchor for all other advertising; giving your customer a central point of communication and direction for your company.

Sometimes the winds of change might blow you right off the map

With Google being the monopoly in web search traffic it is important to make sure that you understand some of the things that Google is doing to try and help their customers get the best results. One of the key changes that’s been made by Google lately is the Geo locator program, used to help provide Google customers with the businesses that are closest to them as top search results. The premise utilizes geo-tracking technology between computers, smart phones, smart watches, vehicles and more to help give customers an immersive experience for their purchasing ability. This program however, has some downsides.

If your business is not properly set up and verified through the Google locator system, you are far less likely to be found online.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

LAbeled for reuse by Pixabay.com - Signs and graphics in Fontana, Rancho, Jurupa, Riverside and Eastvale

Has Google banned work from home businesses?

The Google geo locator program organizes and lists businesses, in many cases, based upon the physical location of the business. (Among many other factors) Work from home businesses that do not want customers to come to their home will suffer in this respect. Because the Geo locator program is interwoven between the Google plus, Google business, Google places and Google map accounts; by listing and verifying your business through Google, your home (including images) will show up. For many home-based businesses this is an undesirable option. As the Google Geo locator program continues to grow Google has no plans to change the direction; in fact, their expansion will make it even more difficult for businesses that do not wish to participate in the Geo locator program to be found online.

Additional Collateral Damage

Many small businesses in the Riverside, CA. area provide services for areas outside of Riverside. In the past you simply listed the service areas as part of your marketing and website make-up, this no longer is the case. Because the Geo locator program determines the physical location of your base, in relationship to the location of the Google customer that is searching, your business may be easily skipped over because you’re not in the immediate area of where that customer is. So… if your customer is in Glen Avon, Mead Valley or Loma Linda (which are just outside of the Riverside, CA. area) there is a chance that your business will not come up with Google’s Geo locator program.

Money really does make the world go around

Is there a solution for the work at home business or home improvement service that has a storefront location that wishes to be found outside of their immediate area? Yes. Many of the changes Google has made over the last three years have been to motivate businesses customers to utilize the Google AdWords program. This program is where you pay Google for each visitor that comes to your website based upon the keywords that you put into the program. These keywords bypass practically all other Google guidelines allowing you to go straight to the head of the class (top of the rankings) within a geographical area that you determine. For some businesses this may be a viable use of their marketing dollars, but for many small businesses that have lower price points of less than $30 per item… A cost per visit price tag may simply be too great. While in 2014 Google said that these new guidelines would help level the playing field for all businesses, the truth is that these new guidelines make it more difficult for work from home businesses, small businesses and businesses with smaller price points to compete on the Internet with larger companies.

Experience Matters

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Precision Sign and Graphics  serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and window treatments to help get your message out even more.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Disney Floor Graphic

Image of a floor graphic - Custom Floor graphics Fontana, Rancho, Jurupa, Riverside and EastvaleEvery once in a while you get that project that seems to wrap up everything that you hope for as a business owner. When we were chosen by Disneyland to design, create and install a custom 9’ floor graphic for their maintenance offices, it seemed to hit home (and a home run). This is a company that’s been known for producing stunning art with high-end materials for decades… and they’re asking us to design, create and install something for them? That’s humbling.

M-I-C-K-E-Y …

When Walt Disneyland went looking for a company to design, create and install their floor graphic for their maintenance offices they chose Precision Signs & Graphics. We feel honored that they chose us because of our workmanship, quality of materials and quality reputation that we have earned within the community.

Durable and Safe Floor Graphic Materials

The high quality vinyl floor decals utilized by Precision Sign and Graphics serving Riverside, CA. is made from a heavy duty, slip resistant vinyl that resists wear from average foot traffic for around six months. (Location and foot traffic may vary this estimate). The full color format allowed us to match the vibrant, rich colors that Disneyland designs are known for.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

picture of a floor graphic Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700Multi Surface Possibilities

The high quality vinyl floor decals chosen by Disneyland for the maintenance offices can be applied on low pile carpet, ceramic tile, quartz tile, linoleum and more. In fact the vinyl floor decals can stick on just about anything that you can walk on except for shag carpet.

It was a sincere pleasure

With our goal to seek and build long-term relationships with our customers, this is a great example of some of the values that the owners of Precision Sign and Graphics instill in their own home and personal lives. With a mindset of family and community, Disney has been a representative of these values; it was a pleasure to be able to create a product worthy of their standards.

 
 
 
Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Retractable Banners – Close-up and Personal

Retractable Banner - Signs and graphics in Fontana, Rancho, Jurupa, Riverside and Eastvale

Retractable banners for your Riverside, CA. business is a great way to get your message out in a budget friendly way. Whether used in front of your store, at a display table, on the showroom floor or at a tradeshow these versatile retractable banners are perfect to give your business that dynamic representation that sets you apart from your competition. Precision Sign and Graphics is known to be your one stop shop for quality vehicle and fleet wraps plus interior and exterior signs; but did you also know that we specialize in retractable banners? Check out this useful information about retractable banners.

Retractable Banner vs. Regular Outdoor Banner.

So you might ask what’s the big deal about a retractable banner vs. just getting a regular outdoor banner? In short; it’s all about the presentation. With outdoor banners, you should always be cautious about how much text and graphics are utilized as the outdoor banner needs to be easily seen at a distance, such as alongside the road or displayed above your business. With a retractable banner however, you can be far more expressive because they are designed to be seen at close distance. This lends itself to creativity and presentation to really get that wow factor across; because you are not restricted to the banner needing to be legible at a distance. Whether you have your retractable banner in the front of your store, next to a display table, on the showroom floor or at a tradeshow, they will generally be viewed less than a few feet away vs. an outdoor banner at 30 to 50 feet away.

Quality Materials are a Must

When choosing a retractable banner for use in front of your store, advertising specials inside your store, next to a display table, on the showroom floor or at a tradeshow chances are that they will be moved around several times. Especially in a tradeshow environment where the booth and retractable banner are frequently moved from place to place; durability is a must. Choosing a retractable banner stand as well as the material used for the banner is an important decision to make sure you get the best return on your investment. If you are needing to continually replace the unit because you chose inexpensive materials, chances are it’ll cost you way more in the long run than simply choosing quality materials on the first go around.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

What should I put on my retractable banner?

Anything! The great thing about a retractable banner is they are meant to be viewed at a close distance. This means you can go a little more expressive with the graphics and message to really get your point across. Consider retractable banners that you will get a greater return on investment; for example, instead of having a banner say: Sale on May 13th.. Maybe say instead: One Day Sale – Today Only! This way you can reuse the banner the next time you have a one day sale rather than having a new and printed with the new date.

You should also consider the environment that the banner is being used in. If you’re in a mall or convention center that has a lot of vibrant colors around you want to make sure that the graphics used for your banner doesn’t fit in, but rather stands out.

When Experience Counts

Precision Sign and Graphics serves the Riverside, CA. area with a full range of graphics and sign products to fit your budget. Whether you need a retractable banner, outdoor banner, yard sign, vehicle magnet, partial vehicle wrap, full vehicle wrap, full vehicle fleet wrap… We can handle it all! Our in-house graphics team has the experience to provide you with attention grabbing graphics with the understanding of the environment it should be used in, to get you the best return on investment. Be sure to check with our consultation staff for the best options for your Riverside, CA. sign and advertising needs.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Why does the phonebook have so many businesses starting with the letter A

labeled for reuse by Flickr - downloaded on Feb 15, 2017Have you ever looked in the Riverside, CA. area phonebook for a plumber and noted that there were so many businesses that started with the letter “A”? A & A plumbing, A1 Plumbing, AA Plumbing , A AAA Plumbing,  A Better Plumber, ACME Plumbing…

The answer is a direct reflection of how businesses have had to react to popular methods of marketing that were available at that time. In this article were going to look at how these types of marketing trends have affected business owners in the Riverside, CA. area and how even now marketing trends are changing that can significantly affect the future of marketing.

The Phonebook Revolution

Since 1886 the phonebook (yellow book) has been a primary source of letting the community know how to contact businesses in Riverside, CA. and throughout America. As the phonebook grew in popularity so did its size. In 2006 the Cincinnati, OH. Yellow Pages phonebook weighed in at a whopping 3.5 pounds. As more and more advertisers found that the phonebook was a primary source of advertising, so began the challenge of how to be found amongst so many others doing the same type of business. In a direct reaction to the alphabetical order of the phonebook, businesses began to change their name to start with the letter “A”. This wasn’t done by preference, it was done by necessity seeing that the phonebook marketing data identified that over 80% of phone calls were made to businesses in the “A’s”! If your business was “Wyatt Roofing” chances were the phone book was not going to be a good way for you to get phone calls.

The Lesson of the Phonebook

The lesson of the phonebook is that businesses in Riverside, CA. always need to be creative when it comes to being found by their potential customers. Newspapers, flyers, TV and radio advertising all have recommended things to do to be heard or seen above your competition. However, the greatest lesson learned is that saturated mediums of advertising can make themselves obsolete; because, when customers do not see a return on investment they will simply stop using them as a resource. Businesses will continually seek ways to get their message out at the most cost-effective point with the greatest return on investment.

The New Digital Phonebook

The Internet is quickly becoming the new digital phonebook of Riverside, CA. with as many different search engines as there are different phonebooks. In the phonebook days; The Yellow Pages Yellow Book began to buyout and take control of the phonebook market leaving Verizon, Windstream and Bell all picking up the pieces; Google is doing the same as the digital phonebook of today.

With Google being used as a primary vendor on smart devices, laptops and computers it boasts over 80% control of the Internet search market. The trouble that this brings however, is that the same trouble that came about with the saturated medium of the phonebook in the Riverside, CA. and across America, is quickly becoming the path of the Internet. Google’s massive reorganization of the Internet search platform: 2010-2014; has made competition on the Internet more fierce than ever before. Even through today’s article date in 2017, adjustments by Google are still being made that continue to make it difficult for businesses to be found online affordably. No longer is a local business competing with other local businesses, but keywords that are similar to other ranking sites across the country. An example might be:

Dry Cleaner Riverside CA. = 282,000 results.

We all know there’s not 282,000 dry cleaners in Riverside, CA. but with Google’s new approach to searches, you are competing with 282,000 references; meaning you have to do more and spend more to rise above the competition.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Picture of a person typing at a keyboard - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleWill the Internet go the way of the phonebook?

Small business consultant, Rick Brewer, states that this is certainly a possibility:

“Business owners are always on the lookout for the most cost-effective way to get their message out. If the Internet becomes so saturated that it is no longer cost-effective they will, by necessity, seek out other means of advertising. This will leave the Internet to be no more effective than a local newspaper or the phonebook.”

Google continues to make changes in the attempt to handle the extreme volume of billions of websites generating trillions of webpages. Recent trends however, have identified that Google is pushing advertising to a single source supplier…  Themselves. It is Google’s hope that through manipulating circumstances they can make it to where a website can only be found online if they are paying Google directly to be found. (Adwords or PPC) This puts us right back to where the phonebook started where companies in the Riverside, CA. area and abroad will need to reorganize their name, structure, domain address and website to directly cater to Google’s needs so that they might be found.

The conclusion of the matter

Any good business consultant will tell you that putting all of your advertising dollars into a single source is bad business. By spreading around your advertising budget to different mediums in the Riverside, CA.  area you stand a better chance of getting a greater return on investment over a longer period of time. Allow history to be a guide when it comes to making long-term plans with your advertising dollars. Be cautious of saturated advertising mediums that have you spending more time “competing with the Jones’s” than actually getting out your message.

A timeless way to get your message out

Precision Sign and Graphics serving the Riverside, CA. area represents an area of marketing that has seemed to never go out of style. There has always be a demand for quality graphics and signs that help set you apart from your competitors. With many different ways to get your message out through signs, banners and vehicle wraps of all shapes and sizes; we can help you accent your advertising with attention grabbing graphics made on to high quality materials.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Don’t Get Stuck on Vehicle Magnets

a magnent on the back of a truck - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleOne of the common mistakes that we often see here at Precision Sign and Graphics in Riverside, CA.. is when someone creates a vehicle magnet that has their entire life story on it. While one might think putting more words on a single magnet is a good way to save money, it actually costs you money! If your vehicle magnet that so cluttered with text or images that it’s not easily seen… What good is it? In this useful article from Precision Sign and Graphics in Riverside, CA.. we will look at some simple tips to make your vehicle magnet stand out!

Keep it nice and simple

Vehicle magnets are often used on vehicles to present a temporary identification of a business in Riverside, CA. or a larger one as an advertisement. Keep in mind that with a vehicle magnet, like other types of signs, you only have a few seconds to express what you want to say. If your magnet has a lot of text, you will need to shrink the text so everything can fit; making the vehicle magnet more difficult to read at a distance or at a glance at 60 mph going down the road. At Precision Sign and Graphics we recommend for vehicle magnets in Riverside, CA. to keep the message nice and simple: Company Name, Phone #, Slogan and/or website. Utilizing short, simple information will help keep your vehicle magnet legible at a distance and at a glance for vehicles driving down the road.

Grabbing Attention with COLOR!

While Precision Sign and Graphics in Riverside, CA.. recommends to keep vehicle magnets simple with few words, the same can be said for having a lot of graphics. Excessive or busy graphics can detract from the message that you’re trying to convey with your vehicle magnet. While on a computer monitor it may be a work of art, on the side of the vehicle you can’t make it out. Remember a vehicle magnet traditionally has two seconds for the mind to absorb what the magnet says; so keeping a simple presentation can be more effective with this understanding. Effective vehicle magnets are the ones that use simple, offset colors such as green with yellow or black with white (while we agree that’s boring… it is also very readable.) The graphic design artists at Precision Sign and Graphics Signs in Riverside, CA.. have perfected the balance of graphics and text to make a vehicle magnet that is not only visually appealing and noticeable, but legible.

Precision Sign and Graphics in Riverside, CA.. is your local source for Vehicle magnets, Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

a window wrap - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleNOTE: Advertisements such as vehicle magnets, banners, mailers, flyers and billboards that utilize yellows and reds are much more likely to be noticed than those that blend to a picture background. It has been proven that these colors alert the mind and draw attention to the advertisement. Other bright colors have similar effects; but for getting it to jump out to the mind… yellow and red are key. Keep this in mind when selecting the colors that you want to use for your vehicle magnet. You also want to offset the color of your vehicle for added effect..

Is there a time to get wild with the vehicle magnet?

The simple answer is YES! Vehicle magnets placed on the tailgate of a truck or van gives your reader more time to process the information. In these cases you can let your imagination flow with creative ideas for that wow factor.

Let Local Experience Be Your Guide

Many customers run to the internet to purchase vehicle magnets without consulting a design expert on best use practices. The end result is a cheap magnet that doesn’t do quite as well as you hoped. At Precision Sign and Graphics we not only have the in-house design experts but reasonable prices too! Be sure to mention how you want to use your vehicle magnet when ordering from Precision Sign and Graphics in Riverside, CA.. Our support team can advise on best practices for the design of your vehicle magnet.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Understanding Consumer Trends

A wrapped vehicle - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleAn area that is in continual flux is the buying habits and consumer trends that many industry’s experience throughout an extended period of time. Businesses that have been operating for more than 20 years typically have seen a major shift in consumer buying patterns 4-6 times (varying based upon retail or wholesale exposure) that has caused them to rethink or reorganize their business model. It is important to identify these trends for your particular market in order to make sure that you are getting your message out appropriately to your customers in the Riverside, CA. area.

Many of these trends are fueled by the media as they place emphasis periodically on different characteristics of business; so, it’s important to make sure that you follow what’s being said about your particular industry in the media as well. The Riverside, CA. area is not exempt from these shifts in consumer trends. Precision Sign and Graphics likes to keep its finger on the pulse of marketing trends as to better serve their customers; let’s look at some information these consumer trends and examples on how it can help you with your Riverside, CA. business.

What are Consumer Trends

Consumer trends are: patterns of buying habits that are tracked based upon economic, political or social influences. Properly understanding how these trends work will help you in your marketing efforts in order to make sure that the message about your Riverside, CA. area business is being well received.

Example:

Probably the most volatile consumer buying market that’s been recorded over the past 50 years is small arms sales. The purchase of guns in America can be directly tied to consumer trends, especially when comparing to political or social influences. When the media and Hollywood come out against guns, sales suffer. In an economic downturn where crime rates rise, sales go up. When the political culture from the federal state and local governments focus on guns as a leading cause for crime, sales suffer. When this political culture shifts to individual and civil liberties, sales go up.

As you can see this roller coaster of consumer shifts can significantly impact a small business, even in the Riverside, CA. area. These same trends can easily be tracked in major markets such as the automotive industry, advertising industry and healthcare industry. (Many analysts use these three industries to measure the pulse of America’s consumer buying habits).

The Rise of the Diversification Trend

In 2006, a shift in political structure brought about a change in cultural philosophy that significantly impacted small businesses across America and in Riverside, CA.. Mayors of cities were desperate to bring in big business for tax revenue dollars at the very expense of small business owners. The media was pushing big-box stores with imports from China as the “New American Mindset”. By 2010 analyst were reporting some of the lowest numbers recorded in 50 years for small business startups with direct ties to fears regarding the affordable healthcare act, its effects and misunderstanding of how it did would be implemented. This instability of four years forced businesses to begin to diversify to survive.

 

Call Precision Sign and Graphics today for Stunning Graphics at an affordable price! (951) 332-2700

We can put wraps on a number of products - advertising materials in Fontana, Rancho, Jurupa, Riverside and EastvaleThe trend of the one stop shop became a necessary move for many small businesses on the Riverside, CA. area to remain competitive:

  • Transmission specialty shops began to push full-service maintenance and repairs
  • Body shops began to offer full detail services and tire sales
  • Pet stores became retail outlets selling toys, food, pet training classes seeing a few (oddly enough) with pet funeral services.
  • The explosion of small-town pharmacists turning into retail sales centers selling magazines, alcohol, matchbox cars, etc. to keep up with the box store giants of Walgreens and CVS was quite apparent in the industry.
  • Newspapers began offering flyer distribution services, printing, direct mail and a shift towards website sales.

All across the country small businesses were forced to either diversify or fold as the consumer shift was the one stop shop towards convenience.

The One Stop Shop… Stopped

In 2014 a consumer shift was noted in the home-improvement industry that signaled that the One Stop Shop… may have stopped. As the housing market was seen to correct itself and consumer confidence began to return in the Riverside, CA. area, so did the desire to get quality service and a better product. A demand for specialized services started to increase as customers no longer wanted the generality of a home improvement service but wanted the specific expertise of a painter, HVAC, plumber or flooring expert.

This trend continues to develop through 2017 as we see a consumer trend that desires better quality materials and a more laser focused level of workmanship where small businesses are specializing in a particular product or service. Customers in the Riverside, CA. area are now demanding to know their doctor and pharmacist my name rather than a number on an ID card. They expect personalized service from their auto repair facility and don’t mind paying extra. More and more companies are discovering this change in trend as you see marketing companies shift to focusing on those that “specialize in:” certain products or services.

While there are still certain demographics in the Riverside, CA. area that have become comfortable with the “convenience” mindset; even they have returned to buying pizza from the pizza place rather than from their local gas station.

Trust the Experts

Precision Sign and Graphics is pleased to be your full Service Sign and Graphics leader, specializing in vehicle and fleet wraps. We have the equipment, knowledge and expert staff to handle your sign and graphic needs for the Riverside, CA. area.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Give us a little information about your needs and we will do the rest!

We do our best work when our client says:
"You guys do what you think is best, I trust you because I know you do good work and you come highly recommended."