Sometime a Life Coach needs a Financial Coach (lessons on small business start-ups)

Life coaches play a big part in today’s society. As public speakers and private counsel they have the “gift to lift” when it comes to attitude and motivation for Riverside CA area residents.

With Life Coaching becoming the 2nd fastest growing business in the US, there is a flood of new businesses owners who want to get started making the promise of fortune, fame and glory; often promoted in this field.

However, after they have their crisp, new certificate showing they are certified and ready to serve; they soon start calling around for a quote on advertising materials in Riverside CA. Their upbeat attitude suddenly becomes dead silence when they realize; big dreams come with a price tag.

In this article we will look at the small business start-up with some “gentle advice” for getting started and succeeding in their new venture.

“I love it when a plan comes together!”

There are so many small businesses in Riverside CA getting started out of the home these days and why not? Low overhead, set your own hours, work at your own pace… great right? Reality is that small businesses still need to be competitive with the big businesses (and other small businesses).

You still need to use the same media, the same marketing and the same philosophy for getting your message out. The customer couldn’t care less about the fact that you are a small business in Riverside CA; they want the best price, they want it good and they want it now! So that means that if you are going to be successful as a small business, you need a plan.

Any start-up business in Riverside CA will have start-up costs: electric, water, business cards, website; the list is often determined by the market. Too often new businesses in Riverside CA, with great ideas, don’t factor in these costs; dooming them to fail before they actually get started. You should start out getting REAL world advice as to what your field and market need to get the message out. Then: Set-up a budget.

Set-up a Budget

Determine your start-up expense, then raise the funds to get started. Small business counselor, Rick Brewer, recommends to never dip into your savings to get a business started. You might see it as an interest free loan, but with the uncertainty of start-ups in a competitive market, you could lose everything. Look for a third party funding that you can use to get things moving. Then set-up a budget that is heavy on marketing, materials and methods to help perfect your craft and get your message out in Riverside CA.

Take a look at the Article: “5 Things every business owner should have” for more insight on this topic.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Know Your Market

As mentioned before, the position of “Life Coach” is one of the fastest growing businesses in Riverside CA and in the country. What they don’t publicize very often, is that it also has one of the highest failure rates as well.

This doesn’t necessarily mean that they are not great, but it might mean that they just didn’t understand the market they were up against.

The flood of any businesses into a confined market will always create a saturation point where you are competing for the same small pool of clients.

This makes marketing and public education very important to help increase the need, in proportion to the amount of new life coaches. Here an example:

A google search reveals, in a keyterm setting, all mentions of that term, synonyms and similarities. The amount of results for a given area help you determine the popularity or saturation of the term, business or mentions of that term. If you google “life coach in Lexington, Ky” you’ll see over 4 million results!

A wider search will show nearly 600 million mentions of that term or combinations of, or synonyms of… you get the picture.

(NOTE: where you are at the time of the search effects the results based on the new geo locator guidelines)

Now this does not mean that there are 4 million life coaches in Lexington, Ky; but what it does mean that that topic is so popular that your message can easily get lost in the saturation. Often it isn’t the amount of service providers or business in a given area, but the saturation of the nature of the business itself.

The Life Lesson for Life Coaches in Riverside CA

Take time to look at the service you want to provide in the proper light, if you are good at what you do and there is a need… go for it! However, if you are going to start a dry cleaner in Riverside CA, next door to another dry cleaner, you are going to have to work 5 times as hard and spend 5 times as much to achieve the same results. Look for real world advise for a proper plan, identify short and long term goals, make a realistic budget that doesn’t hurt you or your family’s future, know your market and most importantly…

Do it for the Right Reasons

The get rich fast mentality rarely produces the results one hopes, and if it does; without the proper foundation it will be gone as fast as it started. We’ve all heard the adage: “If you fail to plan, you are planning to fail!” ~Benjamin Franklin. Perhaps ‘ol Ben Franklin would have been a good life coach.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

One Stop Shopping Saves Time and Money

A common oversight that we often see at Precision Sign and Graphics is when customers “price shop” different sign and marketing products that they need. While it might make sense to get different marketing products from different vendors, this might actually end up COSTING money; and time. In the area of branding, consistency is king for your Riverside CA area business. Making sure that all of your product use consistent fonts, colors and styling may be that little detail that can cost you big.

To help keep this one stop shopping mindset for your Riverside CA area business, let’s look at a few things to consider.

Time is Money

As mentioned earlier, it might make sense to get different companies to price shop your Riverside CA area business. Some might choose to have different online companies for banners, for business cards, for yard signs, for vehicle wraps, for outdoor signs, for lobby signs, for stickers and labels, for ADA signage, for directional signage… (the list can go on and on.)

Taking the time to track down vendors, background info, testimonials, samples can take a lot of time. Then you will need to provide your logo font and color swatches to make sure each company prints at the correct pigment for you brand consistency.

Precision Sign and Graphics in Riverside, CA is your local source for Banners, Signs, Vehicle Wraps and more.. Call us today! (951) 332-2700

All Machines are Not the Same

Printers have fingerprints, while computers do their best to interpret the info sent to them; every printer prints colors a little differently. With that there are also different machines used for different products like:

  • A flatbed printer: Used for ridged or stiff materials like plastic, metal, wood, glass, ect.
  • Large format outdoor printer: Used for banners, vehicle wraps, fabric, canvas & paper.
  • Large format indoor printer: Used for some types of fabric, but mostly paper.
  • Dye Sublimation Printer: Prints for use in dye-sublimation onto materials such as a plastic, card, paper, or fabric.

With the color settings on these different machines you also need to take into account the different types of material being used (different color materials require different processes to get the desired color) Different brands and textures use different shades of white as well as different clears and glosses that will change the hue of a color. Working with overlaminates such as gloss or matte can change the hue of the color as well. This makes calibration key as well as printing a final test print to confirm colors are satisfactory.

Professional note: Where you look at the color will change the perception.

If you are printing an outdoor project for your Riverside CA area business, the proof should always be viewed outdoors. If an indoor project, indoors. It’s always best to take that print sample to where it’s actually going and experience it in the lighting that its final position will be in. Sunlight, halogen, ambient and incandescent lighting will also change the perception and hue of the color.

That is why a professional sign shop in the Riverside CA area calibrates their machine with samples prior to the printing of branded logos and graphics.

Outsourcing and Consistency

If your professional Riverside CA area print shop needs to contract out for branded marketing materials that are not made “in-house”, they should still be able to work with the vendor to help ensure that the right colors and branded sizing are used for consistency.

Often times when moving your suppliers around a third party vendor will pull from web logos or other customer supplied info to just “get the project done”.

This will almost guarantee different fonts, resolutions and colors for your products. What you grab from the web doesn’t print the same as viewed because printers use different color set variables (see our articles RGB and CMYK).

Naturally Precision Sign and Graphics offers all these services and more, all under one roof right here in the Riverside CA area! What we don’t do in house we work WITH the vendor for you to make sure all the colors and fonts are consistent for your brand!

Trust the Industry Leader.

Precision Sign and Graphics serving Riverside, CA, has made the investment to have available the equipment and skill to provide our customers with the best quality of materials and craftsmanship. Starting with our graphic design department; we will work with you to provide you with a graphics impression of what your project will look like. Then, utilizing the best quality materials for the application, we will go to work transforming your company, corporate or fleet vehicle into that attention grabbing, billboard on wheels you are looking for.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Does your Riverside, CA area customer know why you in business?

With the current climate of opportunity in the Riverside, CA area for business startup and new entrepreneurial ventures available for small businesses; competition is greater than ever before. With this surge in small businesses, especially those of a service nature, being able to present your message to your customers about why you are in business may be the greatest characteristic that sets you apart from your competitors.

All carpet cleaners are the same, right?

Using carpet cleaners as an example, the startup costs to get into a carpet cleaning business is smaller than other comparable service related companies. This is why there are so many carpet cleaning businesses for the Riverside, CA area, as well as, other areas around the country as well. This drives home the point that if you’re going to be in business: “Why should your customer choose you?”

Riverside, CA area customers are knowledgeable and thrifty. They will compare prices and online reviews, they will look at websites and social media to help them make a decision on which carpet cleaning service to use. It is important as part of your marketing decisions that you expressed to your customers why you feel that your service or pricing is better than your competitors if you hope to obtain and maintain new customers.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Tell me a Little Story

Small business counselor, Rick Brewer, lets small business owners know that they should express why they got into business. “Don’t tell me how you are as good as the other guy, tell me why you are better!”

Riverside, CA area customers like a back story: family owned and operated, I saw how the industry treated customers and wanted to do better, I was tired that the industry was charging too much or I developed a better technique.

Let your customers know how you can provide a better, faster or cheaper service than those that are around you. “Chance is not a business strategy,” says Rick Brewer; “taking the time to establish your way of doing things make your different from your competitors. Don’t run from that, embrace it!”

Build your Marketing of the Differences, not the Similarities.

Telling your Riverside, CA area customers that most carpet cleaning companies use the same machines with the same chemicals with the same level of training for their personnel, is not a great market strategy. Instead, let your customers know what makes you different, cheaper, faster… better than your competition. Is there a product that you offer that they don’t? Is there a technique that you specialize in that they don’t? Basically build your marketing plan off of what makes you different or better, not what makes you the same.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Thinking about rebranding your Riverside, CA area business?

rebranding in fonatana, rancho, jurupa, riverside, eastvale

Sometimes it becomes necessary to rebrand your business. This might be because the current brand was established without planning out the consequences, the current brand has an outdated look, change in management or ownership or you just got bored with the current brand. Regardless of the circumstances rebranding should be handled carefully as to not confuse or alienate your Riverside, CA area customers.

Get Started with a Plan

Rebranding doesn’t mean starting over however, you should think of it that way. By looking at your color scheme, font, image, readability and theme you can help develop a plan on how to craft the new image that will represent your company and the services you provide properly. Consider some basics such as how your logo and color scheme will be used on a vehicle wrap, signage, shirts and other apparel.

These different materials needs can create a scattered representation because each of these products may require a different format or colored style of your logo. If you consider these ahead of time you can make sure that your rebranded image is compatible with various mediums without changing the look and appearance of your logo for each product.

Consider the Message

When rebranding your Riverside, CA area business you must also consider the message that it may send to your customers. Are you rebranding because of a problem? Are you rebranding because the old look was outdated? Try to place yourself in your customer’s shoes on how they may interpret your reasoning for rebranding. As part of rebranding you should set aside and marketing plan for a budget that will allow you to identify to your customers the reason for your new brand.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

New image in fonatana, rancho, jurupa, riverside, eastvale

New and Improved? Not so much…

One of the trends that modern marketing has moved away from is the identification of something being “new and improved”. Customer trending has identified that having something “new and improved” sends a negative connotation that their current product or service is old and ineffective.

This is one of the reasons why when rebranding you should consider expressing properly to your customers the reasons why you are changing the image of your company. Perhaps the mindset of “Same great service that you have come to trust, with a new look!”

If you are rebranding because of problems within your company, be honest about that. Under new management or ownership with a new branded look can help reinvigorate frustrated customers that have used your products or services to come back and try again.

Look at the Bigger Picture

When changing the color, style or theme of your logo for your Riverside, CA area business you should step back and look at the larger picture. The expense for larger companies to change the logo would include new vehicle wraps, new interior signage, new exterior signage, new shirts, new nametags, new ID cards, new placards, new business forms, new business cards, new website graphics and more. If you do one you must do all because of the process of Sight Sign Association process. (See our article on this mental process) Customers simply won’t be able to associate easily one logo brand to another. There must be a matching, branded theme throughout your organization and the transition must be quick and seamless as to not cause confusion for your existing or future customers.

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Interior Signage – Thinking inside the box

Interior Signs in fonatana, rancho, jurupa, riverside, eastvale

Gone are the days when the expectation for an interior signs, for your Riverside, CA area business, is just simple functionality. Interior signs today needs to be sensitive to the environment they are going in, the aesthetic of the room and the needs of the client. When looking to have interior signage created for your Riverside, CA area business you should think, …well; inside the box: how to decorate inside the box and how to make the inside of the box translate to those that are outside the box.

Getting More than just a Certificate of Occupancy

While it is true that many companies look to have interior signage for their Riverside, CA area business created, just to get their certificate of occupancy; the smart business owner looks to their interior signage to help establish the theme or brand of their business. Just purchasing blue bathroom signs and brown ADA plaques with the static printed lobby sign, may help you get your certificate of occupancy; but it won’t help provide your customers with a warm and inviting environment or help you brand the image of your Riverside, CA area business.

What are some Examples of Interior Signs?

Interior signage is practically anything that will help identify to your potential Riverside CA area customer who you are and what you do. Interior signage can also help set the theme or brand of your business, help give customers building directions or where to find certain services or personnel. Some examples of common interior signage might be:

  • Lobby signs
  • Directional signs
  • Wayfinding signs
  • ADA signs
  • Fourier signs
  • Floor decals
  • Wallscapes (printed wallpaper)
  • Banners on stands
  • Office door signs
  • Informational signs (such as evacuation routes and safety placards)
  • Temporary signs

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Wall Graphic in fonatana, rancho, jurupa, riverside, eastvale

Making your Customer’s Visit an Experience

When you put on a VR headset you are instantly immersed into an environment that has been specifically designed for a particular experience. When someone walks into your Riverside, CA area business the immersion into your theme and brand should be the same type of experience.

By utilizing a theme with a combination of lobby signs, wallscapes, floor decals and then accenting them with branded coloring for the directional signs, ADA signs and temporary signage; you begin to immerse your customer into your branded experience.

The Emotional Connection

Your brand and your image is everything. The challenge is to present this image to your customers in a way that sets you apart from your competitors. By utilizing the talents of graphic design artists, attractive materials with a creative presentation you can help set yourself apart from your Riverside, CA area competitors.

Nowadays customers are looking for a shopping experience, not just a place to purchase a product or service. By thinking ahead and planning out your interior signage to match your brand and your theme you can help provide your customers with the experience that they’re looking for.

Note: For the most part, many of the interior sign products listed above are going to be purchase anyway. The smart business owner will develop a branded theme to base those products from, rather than purchasing each product individually (or in just a stock form).

Precision Sign and Graphics Can Help!

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Series: Using coupons, offers and specials properly – Part 3

One of the challenges that Riverside, CA area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes even more challenging. One of the more proven concepts for conversion is the call to action. In the last article we looked at the need of having your call to action to be competitive as part of the three basic parts of an effective call to action.

This article we will look at the third successful criteria: The Perceived Value

What is the Perceived Value?

Perceived value simply stated is: The common perceived price that a particular product or service has based upon the average that the product is sold for in Riverside, CA or what the MSRP was set at. Think about products and services and how much something generally would cost. For example: a 32“ Smart TV has a perceived value of $300, a Bluetooth headset has a perceived value of $65, a lawn mowing service for a small property may have a perceived value of $25, a carwash has a perceived value of $7. Naturally the perceived value of different services will be different based upon location.

The Variable of Perceived Value

By understanding the perceived value of products and services it helps you make your call to action in Riverside, CA more productive. We all remember the “free toaster with purchase of” in our marketing examples from the 70’s. While it is true that toasters back in the 70’s had a perceived value of $60; today a toaster has a perceived value of $15. When a product is continually devalued by offering it for free it can significantly affect its perceived value. (Flashlights and calculators are a great example)

It is amazing to me that so many companies in the Riverside, CA area still offering a free calculator or free flashlight with a purchase. The perceived value of those products are down to just a couple of dollars. Additionally, the longer a product is on the market the cheaper that it will be. Perfect example is that a 7” tablet just a few years ago at a perceived value of $300, now it has a perceived value of $175.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

How can I use the Perceived Value to my Benefit?

Here’s where you can get the best use of your perceived value understanding for your Riverside, CA area business. As we previously mentioned, when coupons are offered or a product offer is made such as: “free Bluetooth with purchase of”; anything less than 15% of the value of your product or service is deemed as not worth the consumer’s time. By purchasing a product to offer below the perceived value and then offering it as the incentive you can save yourself money. Check this out:

Paving Service $2000 – a good coupon at 15% would mean $300 out of pocket.

OR offer a product that has a perceived value equal to greater than the 15% – But buy it in bulk so that your cost on that product is significantly less.

Around Christmas time is a great time to purchase five or six 32” TV’s. In fact, you can usually pick them up for about $100 apiece. So now you have invested $100 in your call to action but your customer perception is $300.

Even better is the mental perception that a percentage off is usually compensated by “raising the price”. When your price is competitive AND the customer is receiving a tangible product rather than a percentage off… The credibility of your offer goes up exponentially!

Buying Smart

There are many commonly sought items in the Riverside, CA area that, depending on your product or service price point; you can really score big. Purchasing from overseas vendors at bulk discounts can allow you to offer a product in place of a discount that has a good perceived value; but only cost you dimes on the dollar. A little-known Chinese outlet known as GEEK allows you to purchase common items such as a Bluetooth headset for only $6. Couple that with a perceived value of $65 and you can practically give them away!

Important note: Because of retailers in Riverside, CA like Best Buy, Walmart and Home Depot customers have familiarized customers to products not being made as well as they used to be; this is to your advantage. The brand of the product is not as important as the perceived value. The fact that you are offering a Bluetooth headset with a perceived value of $65 is all the customer cares about. They don’t care that it’s made by Bose or some Chinese knockoff. Same goes for smart watches, drones & tablets; the brand name in many cases is irrelevant if it did not cost them anything to acquire it (FREE).

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Series: Using coupons, offers and specials properly – Part 2

One of the challenges that Riverside, CA area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes even more challenging. One of the more proven concepts for conversion is the call to action. In the last article we looked at the need of having your call to action with an expiration as part of the three basic parts of an effective call to action.

This article we will look at the second successful criteria: being competitive.

Having the Competitive Offer

This article and this author cannot stress enough the fact that your call to action be competitive. If you just match what your Riverside, CA area business competitor is doing, it’s a stalemate; effectively making your call to action completely null and void. Being competitive doesn’t mean to match what everyone else is doing, it means to do better.

The purpose of a competitive call to action

Let’s face it, a call to action is not meant to become the everyday low price. A called action is meant to change your Riverside, CA area customer’s buying habits so that they might experience your price, your product or service and the customer experience that you offer. As price is one of the most important of these factors, it is why we are spending so much time discussing it. If you want your call to action to be competitive with the purpose of changing a customer’s buying habits it must be worth your Riverside, CA area customer’s time to change.

Example: Hair salon customers in the Riverside, CA area are very loyal; so if you are going to sway them to come to your business your call to action will need to be aggressive to get them to try another business.

Industry market data consistently shows that anything less than 15% of the perceived product or service value is simply not enough to sway them to change their buying habits. You must also keep in mind that if your Riverside, CA area competitor is running the same offer is you are, it forces the customer to evaluate the offer with a different set of criteria. (see the business trifecta)

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

 Free

When you can incorporate the word “free” into your Riverside, CA area’s call to action offer it significantly increases the likelihood of success. However, what you are offering for free must also reward them for changing their buying habits. What you are offering for free must match or exceed the percentage off of 15% or more of the value of the product or service.

So when offering a free toaster with the purchase of $10,000 or more; don’t be surprised when it doesn’t motivate anyone to do business with you!

The Price Match Guarantee

Sounds good doesn’t it? The price match guarantee has been around in the Riverside, CA area or years as a way for businesses to remain competitive on the price however, it is a significant turn off for many time conscious consumers. Essentially you are letting these time conscious customers know that if they are unwilling to do your homework they may end up purchasing your product or service at a higher price.

Example: Best Buy in Riverside, CA offers a price match guarantee meaning that you have to supply them information showing where that price is cheaper. For those customers that have the time to do the research, the this increases the likelihood of them purchasing all from the same store out of convenience.

As a comparison, Lowe’s Home Improvement in Riverside, CA offers a low price guarantee; meaning that they have researchers that independently call to make sure that their pricing is consistently at or lower than their nearest competitors. This allows for the time conscious customer to shop more confidently.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Series: Using coupons, offers and specials properly

One of the challenges that Riverside, CA area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes an even greater challenge. One of the more proven concepts for conversion is the call to action. Over the next few articles we will explore what the call to action is and how to best utilize it for your Riverside, area business.

What is a call to action?

A call to action is, simply put, is an offer to motivate a potential customer in the Riverside, CA area to do business with you now rather than later. A call to action could be a special, coupon or offer that would motivate or call the shopper into action. In order for a call to action to be successful it must:

  • Have an expiration
  • Be competitive
  • Have a perceived value

If your call to action has each of these in place it helps to motivate the customer to do business with you. If you have done your homework then the more the shopper researches, the better your call to action will look!

To get a better understanding of these three main criteria, let’s look at them individually.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Have an Expiration

In order for an offer to be a true call to action it must have an expiration date. Remember the purpose of the call to action is to get your Riverside, CA area customer to do business with you sooner rather than later, so if your offer has no expiration, then there’s no reason to move forward at this time. The shorter the duration, the better. Anything more than 30 days is simply not a call to action.

If you are utilizing print media and want to get the most out of your flyers and banners without having to place extraordinarily long expiration dates, use a “limited time offer” instead. Using a limited time offer statement allows you to set the expiration of the offer without needing to notify the Riverside, CA area customer. Good business practice should illustrate that the short-term expiration of a limited time offer is at least posted on your website, a medium that’s easy to change the expiration.

Note: With shoppers constantly on the lookout for good offers it can significantly diminish the value of your coupon if you continue to change expiration on the same offer. You should consider rotating offers with at least three months in between the use of the same offer.

A perfect example is Alexa devices on Amazon. Because Amazon runs offers almost consistently on these products it is more difficult to purchase the product at full price than it is at a discount. Customers have become accustomed to just patiently waiting for the next sale before purchase. This is because they know that the same discount will show up again a couple weeks, so there is no rush to purchase it right away.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Warning: Have you claimed your online business listing? Your Competitor may have!

Have you taken the time to claim your business listings? Because your competitor may have already grabbed up your business name! Every day businesses in the Riverside, CA area fall prey to unclaimed business listings that their competitors swoop in and take from them unknowingly. This allows your competitors to give your potential customers the impression that they are talking to you, but they’re actually talking to your competitor!

In this article will look at why this is and what you can do.

Why Does This Happen

In this global Internet community that we now live in, many companies have resorted to auto populating web pages based upon available information online. This affects businesses that either operate locally in the Riverside, CA area or nationally based upon the name of their company.

Service providers such as: Google, Facebook, Manta, yelp, Merchant Circle, YP.com, Home Advisor, Angie’s list and other companies routinely scan the Internet looking for new businesses and websites.

They utilize this information for two reasons:

  1. To get your attention hoping that you might do business with them

  2. Is to provide additional inbound link traffic to help their own business rankings

What unfortunately happens is that many Riverside, CA area businesses don’t know that these auto populated accounts have been created in their name; leaving them vulnerable to being hacked or used against the business.

NOTE: The fact that these accounts exist in your Riverside, CA area business name as unclaimed is not where the main problem lies. It’s the fact that anyone can go in and claim the unclaimed listing. In doing so they can place their information in this account so that your potential customers read deceptive information. Or a competitor may use it to populate an inaccurate information to make your business look bad.

WARNING: Attempting to contact these services that auto populate accounts for your Riverside, CA area business is near impossible. Getting them to make changes to an auto populated account, that someone else has claimed, is also near impossible. It is better to make sure that you have claimed these auto populated accounts before this happens; rather than trying to clean up the mess afterwards.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

What can I do?

First and foremost, you need to search for the name of your company on all the major search engines. Look for references to your company from Google, Facebook, Manta, yelp, Merchant Circle, YP.com, Home Advisor, Angie’s list and other companies that auto populate information online. Each account will usually list a predominantly placed button or text that says: “claim your listing or claim your business”. Fill out the information completely so that you can claim each account.

I will warn you now, this is a time-consuming task, but one that is vital to preserving your good name.

Even though it is time-consuming you must claim each of these accounts to keep your competitors from snatching them and using them against you. We completely understand that this is a pain but in today’s climate of competition it’s just the way the game is played.

Set-up Your Domain as Private

During the setup of your website domain address for your Riverside, CA area business you were given the option of choosing to list your information privately online. This additional charge usually costs approximately $9 to $15 per year. Much of the information that these companies use to auto populate an account in your name is gathered from this public information. When you list your domain as private it makes it more difficult for their systems to auto detect and then auto populate an account in your name. It is not too late to add privacy to your domain. Check with your domain provider for the service.

Setting up the accounts

When needing to claim so many different accounts, especially the ones that you probably will never use, we recommend using a single email address. Use one that you don’t normally use so it doesn’t clog up your email inbox for your Riverside, CA area business with a bunch of advertisements from these auto populated services. The password that you set should be similar, yet different; for each account. This is for the off chance that a hacker is able to figure out the password for one account; it would be difficult for him to use it on all the others.

You worked hard to have a good name, take the time to protect it!

It doesn’t matter if your Riverside CA area business is a storefront, work at home, church or club; predators are on the prowl to damage your good name to profit for themselves. Protect yourself by take the time to claim your business listings.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

The Importance of Chores – Like.. Totally

Just about every business owner in the Riverside, CA area will tell you that one of the greatest frustrations and challenges that are faced in day-to-day operations is hiring quality personnel. Trying to find someone that has a specific skill set for this type of business is difficult; being that it takes years of training, unquestionable work ethics and a follow-through attitude to excel.

Nowadays, as business owners, it seems like we would be just happy if we could find a few applicants that would simply follow instructions.

It’s no secret in this industry, and other service related industries in the Riverside, CA area, that young people today lack many of the “work hard” traits that we reflect on as a core principle. Finding a young person that exhibits a work ethic is literally a diamond in the rough. As business owners, and parents, I would like to take this article to reflect on some core values and more specifically: the importance of chores.

Setting the Ensample

Do as I say, not as I do. For years I have heard this expression and disliked it. It might sound good when you’re talking to a six-year-old child; but, in reality it avoids our personal responsibility to teach our children based upon our words AND our actions. Often times a young person’s solid work ethic comes from watching the work ethic of their parents. By showing them what hard work looks like our children will see hard work as “normal” rather than the exception.

An old English term that best describes this is called the ensample. The difference between an example and ensample is this:

  • An example is telling them how to do something
  • An ensample is showing them how to do something

By setting the ensample for our children we can help produce in them a strong work ethic that will lay the foundation of success for many years to come.

Everybody Hates Chores (but everybody needs chores)

Household chores are simply a way to help children become acclimated with work. However, if used properly, chores can also teach children responsibility and accountability. Simply doing chores to get them done, without accountability, is just a way to get free labor; we should rather use chores as a teaching tool.

Just as an employer in the Riverside, CA area would challenge their employees to complete the task as stated, chores should be handled with the same responsibility and accountability.

As stated: Completing a task the way that you were told or shown how to do. Not how you think or perceive the task should be completed.

Example:

If the chore is to take out the trash, was it done exactly as stated? Was it taken out on time? Did the trashcan get cleaned? Did a new trash bag get placed in the trashcan? By following through and making sure that the chore was completed as stated you identified to the child your expectation. By holding the child accountable for the proper completion of the chore you help teach them the same accountability that they should have when working for their Riverside, CA area employer or for their customer!

Holding the child accountable for the completion of the task to be done exactly as stated requires as much work for the parent as it does for the child. The child should know that our most important goal is that they learn how to complete a task as stated. (Not how they think it should be done). If we, as parents, do not check that the task was completed as stated (to our complete satisfaction) we show them that they can get away with slacking on the task; thus identifying our work ethic towards their learning. Remember we should never consider chores as free labor, it should always be utilized as an opportunity to teach a solid work ethic.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

A Real World Example

A few years ago, I listened to the frustration of one of my customers who owned a Sonic drive-thru. He expressed his frustration that it seems like, to him, that he had to teach young people how to work as much as he had to teach the responsibilities of the job. He had to teach young people that had graduated high school how to properly wash their hands, how to count back change, how to speak to others with respect and how to properly complete a task, completely, as stated.

Basically, he was frustrated because he had to become their parent rather than their employer. Those young people that were taught a solid work ethic generally found themselves in a management position inside of three months.

A Final Thought

This article was not meant to point out the problems with anyone in the Riverside, CA area’s parenting abilities. Nor was it meant to identify that somehow my capabilities to parent were better than anyone else’s. However, I think we all, as citizens of this diverse community; can agree that there has been a decline of a strong work ethic in our young people. As a business owner and as a parent, I am always evaluating my role and willingness to share the lessons that I have learned.

If there’s ever room to improve, I want my children to seek those improvements; to go further, better and achieve higher levels of success. I also know that in order for them to go beyond my means they will need a foundation that is as strong as that will to achieve.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Give us a little information about your needs and we will do the rest!

We do our best work when our client says:
"You guys do what you think is best, I trust you because I know you do good work and you come highly recommended."