Customer Spotlight: Jurupa Unified School District Parent Center

First impressions don’t always have to equate to a dollar figure. Sometimes first impression can set the mood or tone of the conversation, make someone feel at ease or even confident that they’re in the right place. Custom Printed Wallpaper can help in this effort. Custom printed wallpaper can be designed, printed and installed by Precision Sign and Graphics serving Riverside, CA. on commercial grade vinyl making a durable and long-lasting statement for your business.

Recently Jurupa Unified School District Parent Center chose to utilize custom printed wallpaper, but not to get the attention of a customer; but rather to provide a solid first impression for parents. Let’s look at some of the steps that brought about this affordable custom vinyl wallpaper project.

Exuding Confidence

When Jurupa Unified School District Parent Center was looking for a way to make parents feel confident about their school their children were to be attending they considered a variety of things, cost being one of them. The “real estate” that was available was a large open wall that might hold some pictures or better yet a custom printed wallpaper that really sets the tone of a conversation.

The Jurupa Unified School District Parent Center is part of the Jurupa Valley Unified School District responsible to oversee the 25 area schools and educate roughly 20,500 students. This parent Center is just one step of the many positive things that the school district is doing to help bridge the gap between the school, the student and the parent partnering in the child’s education.

The Printed Wallpaper Process

Step One: The Printed Wallpaper Design

When putting together a printed wallpaper design we look at many different factors such as: placement of the mural, the lighting in the room, foot traffic (durability), is it just an image or an image with a message. By providing examples to the Jurupa Unified School District Parent Center representative, we were able to identify the images, graphics and sizing needed to create the printed wallpaper to Jurupa Unified School District Parent Center’s specifications.

Another consideration for a print job of this size is the use of high resolution, licensed images. You can’t take a small image, downloaded from Google and print it on a wall without it being distorted. PLUS a professional, reputable sign company will always use quality, high resolution images that have been properly licensed for commercial use.

Naturally the final printed wallpaper design was approved by Jurupa Unified School District Parent Center prior to material selection and installation. They were also able to see a full color rendering of what the finished product was to look like before the installation began.


Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700


Step Two: Custom Printed Wallpaper Materials Selection

The custom printed wallpaper used by Precision Sign and Graphics serving Riverside, CA. is made from a thick, commercial grade 5 yr. 3M vinyl, laminated with 3M 8520 matte laminate that utilizes cured ink. This helps ensure the durability of the material, even in high-traffic and sunlight conditions.

Step 3: Custom Printed Wallpaper Installation

As part of the process for a Custom Printed Wallpaper installation, the installation crew will receive a design template (printout). Materials are preprinted on our HP3 Latex 360 large-format printer, cut, labeled (numbered) in the sequence of installation. When dealing with a large area for the printed wallpaper, this is where our installation crew really shines.

Many walls have seems, doors, thermostat controls, light switches and other protrusions that will need to be professionally handled in order for the final product to look perfect. The complete build took approximately two weeks from inception to installation.

Overall the school district was very satisfied featuring the printed wallpaper for their grand opening of the “new Parent center”.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Phone Tactics: What’s on the menu?

Trying to make sure that your products and services are competitive is a challenge that every small business owner in the Riverside, CA area deals with. Even if you are diligently making sure that your products and services are competitive for your small business, how you convey that information quickly and efficiently to your potential customer could be the deciding factor of whether or not you get the sale.

One of the challenges in answering the phone for employees is to be able to quickly and efficiently convey product and service pricing to your potential customers. In a previous article we identified some of the challenges for employees to ask for the sale, in this article will take it one step farther.

Variable Pricing Challenges

One of the areas where fast food markets have spent a large amount of research dollars is in menu-based pricing systems. These menu-based pricing systems allow a standardization of frequently purchased products with variances being priced separately. By utilizing this same type of system for your small business in the Riverside, CA area, you can achieve similar results of both competitive pricing and accurate quoting.

Example: One challenge seen in the automotive industry at the dealership level was when a customer would call for a tune-up quote on their vehicle. With a non-menu approach the person on the phone would need to:

  • put the customer on hold
  • contact the parts department
  • contact the service advisor for labor pricing
  • monitor the phone line as both of those departments may be busy and take time to look up the pricing.
  • Deal with a frustrated customer because it took so long

The end result was an industry average of 10 to 12 minutes to get a quote on a tune-up for your car. This lack of efficiency led to customer satisfaction rates plummeting across the board for all auto brands. Couple that with a now frustrated customer, it made “asking for the sale” that much more challenging.

Enter the solution: By implementing a menu-based system some smart dealerships would invest the time to price out commonly needed services such as tune-ups, oil changes, coolant change services, transmission services, etc. This meant that the person on the phone had access to these menu-based pricing which, for most cars, was fairly standard. When Honda and Lexus implemented this system on a dealer level it took the average quote time down to three minutes which included scheduling the appointments (asking for the sale). The resulting effect contributed to Honda and Lexus being the two highest customer satisfaction indexes is in the automotive industry for over 10 years.


Precision Sign and Graphics in Riverside, CA is your local source for Banners, Signs, Vehicle Wraps and more.. Call us today! (951) 332-2700


How to implement

The challenge becomes, for your small business in the Riverside, CA area, is how to implement a menu-based pricing for your business. While your business may have a wide range of variables such as: home-improvement services, landscape companies, lawn maintenance, etc.; There are still some levels of your business that you can begin with a menu-based price with the understanding of those additional variables.

Examples:

  • A lawn mowing service price will vary greatly upon the size of the yard, however they can create a starting price based upon the lot size.
  • A home-improvement service, utilizing predetermined sizes of countertops, fixture replacements and painting can create a base starting price because, for the most part those types of services would be fairly standard based upon the size and not the cost of the product.
  • A landscaping company could effectively create a list of products and services with a menu base starting price such as: mulch placement, walkways, planting trees, installation of an irrigation system, etc.

All of these service examples have pricing is that is widely set upon the size and amount of labor needed, for a perfect quote, naturally a free estimate or quote would apply. However, those customers that need to get at least an idea of pricing to start with are more apt to use companies that have upfront pricing rather than the “I’ll tell you when I see it”.

Reality

So, if we are being realistic, you’re not going to be able to create menu-based pricing on everything that you offer for your Riverside, CA area business however, those commonly performs services that can be easily calculated based upon size could, in theory, be created into a menu-based price. In doing so you can create consumer confidence by providing upfront information that will allow for the opportunity for the sale.

In this day of fast-paced information Millennials, especially, are more willing to do business with companies that have menu-based pricing. They are not apt to wait for you to schedule them in for an estimate but are more prone to keep searching until they find a business that can at least give them a starting estimate over the phone based upon supplied information. The more time that you put into creating a menu-based pricing system the faster you will be able to turn those phone calls into potential sales.

Local Experience Does Matter

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and lobby signs to help get your message out even more.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Customer Spotlight: The Haven City Market

 

For this customer spotlight it’s not as much about what we’ve done, as what the possibilities are. The Haven City Market is in the process of converting an old JC Penny shopping store in Rancho Cucamonga into an eclectic, new age food court. This type of forward thinking really gets us, at Precision Sign and Graphics, excited because this type of business can restore a building, a Plaza and a community.

The Vision

When a group of investors from Orange County California were looking to convert an old JC Penny shopping store they knew that signage was going to be important. Part of a good marketing plan is to let the community around you know about a developing project to help build brand recognition and excitement around What is coming soon.

With this eclectic, new age food court these investors look to create a venue of high end cuisine establishments that will offer a variety of food concepts; all wrapped into a mall like setting. With an indoor park combined with many choices of food and drink establishments this is sure to become a central hub for the growing demographic seen in the Rancho Cucamonga area.

Precision Sign and Graphics in Riverside, CA is your local source for Banners, Signs, Vehicle Wraps and more.. Call us today! (951) 332-2700

Just Getting Started

Precision Sign and Graphics , a Signworld Affiliate, installed over 300 feet of black mesh construction fence and six (6) 24′ custom printed fence banners to help them advertise for the Haven City Market located at 8443 Haven Ave Rancho Cucamonga, Ca and the long build ahead. By the time this eclectic, new age food court center opens in early spring, all the local residents and traffic that frequent the area will be well informed of the new trendy center in Rancho Cucamonga.

Trust Your Local Experts

With the number of different vendors and special vendor pricing, Precision Sign and Graphics , a Signworld Affiliate, we can offer almost any type of marketing signage for your business or business project.

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and lobby signs to help get your message out even more.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

You won’t get what you don’t ask for (a.k.a. Are you asking for the sale?)

So you had time to sit down with a marketing professional and put together an advertising campaign that really helps set your business apart from your competition. Vehicles are wrapped, billboards in place, signage looks fantastic, Google AdWords and social media campaigns online; you’re ready for the phone to start ringing… or are you?

How you interact with customers when they call into your Riverside, CA area business is just as important as the steps that it took to get them to call, are you prepared?

Lets take a look at some basic customer interaction skills that every small business in the Riverside, CA area should be aware of to get the best return on your advertising investment.

Hello? Is it me you’re looking for?

No, this isn’t a Lionel Richie flashback… but rather a moment to reflect on how you answer your phone. “It’s amazing how people answer a business phone,” quoted from Rick Brewer, small business counseling specialist; “So many businesses answer the phone like they’re talking to their spouse or best friend with a hello, what’s up attitude.”

Even in this day and age the telephone is your single greatest marketing tool and line of communication for your customers. If not used correctly it can cost you a sale without the customer even stepping foot in your Riverside, CA area business. Here are some simple, easy to follow guidelines when answering the phone:

  1. Before you answer the phone, pause… collect yourself and answer the phone line calmly and confidently. When you answer a phone in a stressed or hurried tone the customer can pick up on that.

  2. Identify the name of the business and YOUR name. This helps establish a personal connection with the customer and makes them feel more at ease.

  3. I can help you” not “how can I help you”. Let your customer know by this simple phrasing that you are the person that can take care of their inquiry. National chains that have incorporated this simple phrase report the highest customer satisfaction indexes in their industry. (examples: Lexus and Honda)

  4. Ask their permission if you need to place them on hold. At the end of the day it’s about treating your customer with a level of respect. We’ve all been on the phone with the “call center mentality”… How did that make you feel? Just like a number right? Well think of the impression that will make when you asked them: “Would you mind if I place you on hold for just a moment, I promise I’ll be right back”.

  5. Never leave them on hold for more than 30 seconds. While it may take more than 30 seconds for you to find the answer to their question, you should check back with them every 30 seconds to let them know that you are working on the solution.

This next phone answering tip brings us to our next category:

Ask For The Sale!

The business phone for your Riverside, CA area business should never be treated like a triage helpline where you get your potential customer an answer then off the phone to free up time for the next caller.

The person that is on the phone is currently your single most important customer at that very moment.

If you have answered their question in a satisfactory manner you should ask them when they might come in? Or can I hold a product for you? Or when would you like to make an appointment? Make sure that there is some level of commitment offered that will help encourage the customer to follow through and come do business with you.

Many auto parts retailers will offer an incentive to hold a product for their customers further reinforcing the opportunity for the customer to come in. With competition for many retail and service level businesses in the Riverside, CA area asking for the sale may be that one technique that keeps them from calling your competition.

Precision Sign and Graphics in Riverside, CA is your local source for Banners, Signs, Vehicle Wraps and more.. Call us today! (951) 332-2700

A Little Bit Goes a Long Way

We all know about overhead, employees cost money. However not having enough employees to properly give your customers the time and respect that they deserve will cost you much, much more. By empowering your customers to take that little bit of extra time to properly care for your customers over the phone you will find the overall atmosphere of your Riverside, CA area business will reflect this quality mindset.

This type of one-on-one sales/service approach is echoed in those companies that consistently identify with the highest customer satisfaction scores in their industries.

Note: While it is true that finding good help can be difficult, you cannot allow that to be the reason why quality customer service is not rendered to your customer. At the end of the day you are paying your employee as a representative of your company, to respect and identify with your company standards and methods for the appropriate treatment of your customers.

Your management team should regularly observe and train employees on proper telephone etiquette and sales tactics to make sure that they are adhering to your guidelines. If an employee has an inappropriate attitude or is unwilling to adhere to established guidelines, then this individual is costing you more than an hourly wage; they may be costing you a sale and a potential long-term customer. In this competitive climate in the Riverside, CA area… You can’t afford that.

Local Experience Does Matter

Small and home-based businesses need a competitive edge with a competitive price in order to help get their message out. Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and lobby signs to help get your message out even more.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Sign Resurfacing for Treble Art Studio in Corona, CA

Moving into a new business location that has an old or sun faded sign? That was the case for Treble Art Studio in Corona, CA. who was in need of having the overhead lighted box sign re-faced and branded with her logo. Through the owner of the shopping plaza, she learned of the reputation of Precision Sign and Graphics and gave us a call. Let’s look at some of the steps that brought about this affordable sign refacing project.

Simple, Affordable

When Treble Art Studio in Corona, CA needed the acrylic, lighted box sign refaced she looked for options that would give her the best “bang for her buck”. With her particular branded logo she went looking for a sign company to size, create and install her logo for her new location; she chose Precision Signs & Graphics.

Helen considered carefully the craftsmanship and quality of vinyl material that Precision has come to be known for in the Riverside and Corona CA. area. As this illuminated box sign refacing project was to be the branding focus for her new location, it was important that the quality of the sign reflected the quality reputation that she has earned within the community as well.

The owner of Treble Art Studio, Helen Farber, has a long-standing business providing tattoos. Her new location in Corona will be by appointment only with an already established, large client base.

The Sign Refacing Process

Step One: The Sign Refacing Design

With the lighted box sign in the front of their new location at 1411 Rimpau Ave. in the city of Corona, California being one of the first impressions that customers will see, close attention must be paid during the initial consultation and design. By providing examples, we were able to identify the fonts, colors, graphics and sizing needed to create the lighted box sign refacing project to Treble Art Studio’s specifications.

It goes without saying that the final lighted box sign design was approved by Helen Farber at Treble Art Studio prior to material selection and installation. She was able to see a rendering of what the finished product was to look like before the installation began.

Precision Sign and Graphics in Riverside, CA is your local source for Banners, Signs, Vehicle Wraps and more.. Call us today! (951) 332-2700

Step Two: The Sign Refacing Materials Selection

Based upon the overall sign refacing specifications identified in the design we chose 3M’s 1080 series black vinyl to best suit this application. Materials were carefully hand selected based on the long term mindset we seek to fulfill with our outdoor signs. The durability and versatility of 3M’s 1080 series vinyl works well with interior/ exterior signs and window treatments.

Step 3: The Sign Refacing Installation (H3)

As part of the process for the 16’ x 2’ sign refacing installation, the installation crew removed and thoroughly clean the acrylic that the 3M 1080 series black vinyl was to adhere to. Diecut to the Font and script identified by the design we weeded and masked the area, measured to proportion and applied. As part of this process we also installed a custom door decal as well.

Looking to Freshen Up Your Outdoor Sign?

Outdoor acrylic lightbox signs can get dingy and dirty over the years. Poor quality vinyl can begin to peel, curl or just outright fade leaving a poor representation of your Riverside area business. Precision Sign and Graphics can reface that old sign and give it a fresh new look without the expense of a complete new sign assembly!

When Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your sign refacing project today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

What are the different levels of vehicle graphics and wraps available?

Vehicle graphics come in all shapes, sizes and types, just like vehicles! Whether you are looking to place vehicle graphics on your trailer, car, van or your entire vehicle fleet; vehicle vinyl graphics are a fantastic choice for any business in Riverside, CA.

When you combine creativity with versatility you have the two main components that help make vehicle graphics an affordable option, now it’s just a matter of deciding which level of vehicle graphics will work best for your Riverside area business.

Depending on your budget and the look that you’re going for, any level of vehicle vinyl graphics designed and installed by Precision Sign and Graphics is sure to help you stand out among the competition.

Let’s look at the different levels of vehicle graphics that you might choose to get more information:

Customizable Based on Your Budget

Professional vehicle graphics, provided by Precision Sign and Graphics in Riverside, CA. can be customized to fit both the budget and the look you might be going for. We offer full vehicle wraps, partial vehicle wraps and vehicle lettering that, when combined with a particular color of vehicle, can be very noticeable.

Naturally a full vehicle wrap gives us the ability to work with practically any paint color (because we are covering it) not to mention a full canvas to create eye-catching graphics and colors that can help promote the brand and look of your company. When combined with a fleet wrap you can further increase the visibility of your company within the Riverside, CA area.

Partial vehicle wraps will utilize the color of the vehicle to blend the brand color schemed graphics. Because partial wraps are not covering the entire vehicle, this option less expensive than a full wrap.

Lastly would be vehicle lettering using diecut fonts and symbols/ logo that provide attention grabbing contrast and can offset the color of the vehicle to make it very attractive and noticeable change to any vehicle or fleet of vehicles

NOTE:

Most vinyl quotes in this industry are done by square footage. When visiting with the experts at Precision Sign and Graphics serving Riverside, CA., they will take measurements for what you need done, calculate that into a cost per square foot and price it out accordingly. Providing the service this way allows for pricing only what you need… rather than what you don’t.

Full Vehicle Wraps

A full vehicle wrap is simply a full canvas that allows you to utilize any color of vehicle, covering it with vinyl printed material that is been specifically designed and colored to match the brand and presence that you’re looking for. Full vehicle wraps have many advantages such as protection of the paint, more coverage for graphic design, resistance of paint fading and that overall wow factor with an exciting graphic design from Precision Sign and Graphics.

Utilizing the highest quality 3M or Avery materials we will seamlessly apply the full coverage graphics noting any contours or corrugations characteristic to the car, truck, van or, trailer. (We do boats too!) For full vehicle wraps that need to cover windows we have a particular material that allows you to keep the full wrap feel, but still able to see from the inside out. (Like tint)

Precision Sign and Graphics in Riverside, CA is your local source for Banners, Signs, Vehicle Wraps and more.. Call us today! (951) 332-2700

Partial Vehicle Wraps

Partial vehicle wraps are the middle ground between single colored lettering and a full vehicle wrap. Measured by coverage, this method allows you to have a larger impact; even combining a large full color graphic with single color lettering to really give a great impact that saves on the budget. This is a great option for those companies that have a more complicated logo requiring a full color print; but doesn’t want to incorporate that into a full vehicle wrap. By using a large logo and adding phone numbers, website an additional contact information in single color lettering; it can help give you a look for your company, corporate or fleet vehicle that’ll stand out… while saving on the budget.

Single Colored Lettering

It is still a common practice today, for some applications, to just use single colored lettering and shapes for their vehicles. Graphics such as window treatments, phone numbers, license numbers and company names; may be all that the customer needs rather than a partial or full vehicle wrap. This is one of the areas where Precision Sign and Graphics serving Riverside, CA., really shines…

We have the equipment and talent to provide our customers with print jobs with just a few letters, letters and logo or more elaborate single decal placements. Done correctly, single color lettering and shapes can still make your vehicle stand out; while still being easy on the budget.

Trust the Industry Leader.

Precision Sign and Graphics serving Riverside, CA, has made the investment to have available the equipment and skill to provide our customers with the best quality of materials and craftsmanship. Starting with our graphic design department; we will work with you to provide you with a graphics impression of what your project will look like. Then, utilizing the best quality materials for the application, we will go to work transforming your company, corporate or fleet vehicle into that attention grabbing, billboard on wheels you are looking for.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Give us a little information about your needs and we will do the rest!

We do our best work when our client says:
"You guys do what you think is best, I trust you because I know you do good work and you come highly recommended."