The Importance of Branding – Part Three: The Colors

Press - branding: Fontana, Rancho, Jurupa, Riverside and Eastvale.Once you have the right logo/brand created by Precision Sign and Graphics serving Riverside CA. and surrounding areas you will want to ensure that you have it ready in formats that will work with printing, signs, vehicle graphics, a website, business cards, etc. Your logo needs to be available for all the different types of companies that will need it. To save money the thrifty business owner in Riverside CA. will want to use companies that offer the best price utilizing the best materials. Precision Sign and Graphics (serving Riverside CA. and surrounding areas) works very hard to become your first and best choice for all of your sign and printing needs but there may be times where you might need a product that we do not specialize in such as embroidery; it’s very important for you to be clear with the company that you’re using that the colors and fonts are consistent across everything that’s done.

The Importance of Consistency

This consistency is necessary to produce a very coherent and professional image for your potential Riverside CA. customers/clients. It’s important to brand a consistent image both in design and colors. Different companies use different machines for different products; depending on the colors that you have in your logo, it can be printed quite differently. For example; there are over 1000 shades of the color purple using the two color conversion, when you add in to that gradients, you can see where your logo can look quite different if the company does not print the logo correctly.

RGB vs. CMYK

Making sure that you have the right color set up for the media that you are using is essential for consistency.

RGB Colors create thousands of color combinations from Red, Green and Blue. Generally used for digital media such as websites and Facebook these colors are often represented vibrantly and can differ from monitor to monitor. If you have a logo viewed in RGB make sure to look at it on multiple monitors so that you can make sure you’re seeing a consistent color. At precision Sign and Graphics we use a base color chart that allows us to accurately select a color that can be easily reproduced in digital media so that the customer can be certain they’re getting consistency.

CMYK is more commonly used in print media representing cyan, magenta, yellow and key (black). This system allows for a more accurate representation of colors across the board for print media whether it be on vinyl wraps or business cards. Because these colors are made more for a printer and not a computer monitor the colors will seem dull and faded at times when looking at the monitor, yet they will print vibrantly. This is also why it is important to use a professional graphics companies like Precision Sign and Graphics (serving the Riverside CA. area) because we will be able to provide you with a design that will work for both print and digital media.

So let’s get started!

So now that we’ve covered some basics, let’s get started! Precision Sign and Graphics can help you get your company branded with the goal of making you a household name. With eye-catching graphics printed on the latest in premium materials, your customers will know that they’re dealing with a company that only deals with the best. We recommend to our new business owners: Think big!… “I think therefore I AM!” Even though you’re a small business, think like you’re Starbucks or Microsoft! (Remember Microsoft started out in the garage)

Once you have created “The brand” it must be maintained. Never veer off course and don’t change your logo. Stay consistent: site/sign association means that the mind associates similar things naturally, things that are exact will create a memory marker. So if you brand your business in Riverside CA. accurately then the flyers and the sign for your business should match perfectly.

Call us today to get started with branding your image and start attracting more customers in the Riverside CA area.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

The Importance of Branding – Part Two: The Slogan

Sign - branding: Fontana, Rancho, Jurupa, Riverside and Eastvale.Continuing our article in the proper branding of your business we want to keep in mind that branding is an art, crafted from a variety of factors such as visual acceptance, sight/sign association and memorability. In the last article we looked at some best practices for logo creation and in this article we’re going to address slogans.

Slogans are a great way to help brand your image because they can further define, not only the product or service you provide, but the attitude also. Attitude you say? Absolutely. Attitude exudes confidence and its rare to see confidence without experience.

The Presentation… with a little attitude!

The presentation of your business in the Riverside CA. area doesn’t just identify what you do but also the type of customer that you want to attract. For example, when creating a logo and slogan for law firm you would not expect to see a colorful cartoon icon with a slogan that says “you jail ‘em, we bail ‘em”… But rather you expect to see a prestigious logo with traditional fonts and a slogan that fits the firm in their area of expertise. By that same token a hometown bakery might want to use bright colors and clipart that reflects a more fun-loving environment with a slogan like “a lovely bakery for lovely people”. The attitude of the logo and slogan can attract the type of client that you wish to do business with just as much as it identifying the type of service you wish to provide. At Precision Sign and Graphics serving Riverside CA and surrounding areas we have often advised people to consider this factor when creating logos and graphics.

Slogans aren’t an exact science

Slogans indeed can, and do, progress over the years. In some cases, changing the slogan can help change the path of the business response without having to rebrand your logo. Consider McDonald’s over the last 50 years and all the slogans they have used to express different products without changing their logo; a well phrased slogan can do the same thing for your business. By that same token if the slogan isn’t received well, don’t panic, just try another one.

Creating a catchy slogan

Naturally there are some do’s and don’ts when creating a good slogan. Avoid the use of sayings that can adversely date your business such as referring to events that happen 30 years ago. You also want to avoid anything that could be deemed as offensive, you never want to demean one person or group to sell another person or group something.

Again attitude and personality can play heavily into the slogan that you choose, for example a car dealership that wants a more edgy slogan might say: “We pull our tops down for our customers”… Meaning, of course, that they put the convertible tops down…

Versus a more traditional law firm might have a simple slogan such as: “We are the people’s lawyer” … Playing off of the Declaration of Independence.

Experience counts

Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers well. To back that up we provide a wide range of services from banners and business cards to vehicle wraps and window treatments to help get your message out even more.

Check out continuing articles from Precision Sign and Graphics serving Riverside CA. and surrounding areas dealing with the importance of branding. In our upcoming Post, we will be discussing use of colors for different applications in the next article.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

The Importance of Branding – Part one: The Logo

sign- branding: Fontana, Rancho, Jurupa, Riverside and Eastvale.Merriam-Webster’s definition of branding as: “A mark that is burned into the skin of an animal (such as a cow) to show who owns the animal.” From a marketing standpoint in the Riverside CA. area this is exactly what you want to accomplish; your name or logo to stand out and be easily remembered by your customer (or as the definition puts it… “Burned” into the mind of your customer so they’ll remember you.) Here are some useful tips when considering branding your business in the Riverside CA. area.

1. Have a Professional design your logo!

At Precision Sign and Graphics serving Riverdale CA. and surrounding areas we found that many new small business owners start out with a logo using Microsoft Word or they had a friend put a couple of fonts together, while this does technically pacify the need for a logo it can actually hinder your success. Marketing specialists such as Precision Sign and Graphics have worked within the advertising field to see what works best when “branding” your logo or name to the Riverside CA. area.

To have a successful, branded logo… follow these basic ideals:

  • Legibility – It is extremely important that your Riverside CA. customer can read your logo, at a glance they need to be able understand what the logo represents or says.
  • Uniqueness – The lettering and/or graphics need to be unique, not only for legal purposes but for your company in the Riverside CA. area to look like you cared enough to create something different. A logo says a lot about a company and in some cases the only time they see a representation of your company is when they see your logo.
  • Versatile –  Complicated colors and shading look great on websites… but often don’t embroider well. You want a logo that is versatile enough that changing the colors (due to varying backgrounds from ad to ad or various placement) will not detract from the branded look.
  • Telling – If possible, your logo needs to represent what you do or what you sell. For example, putting a picture of a pelican in the logo… when you’re a carpet cleaner…  While a pelican is nice… unless you are “Pelican Carpet Cleaners”… it doesn’t make sense. Your logo will be easily remembered if it is a good representation of your company… and not clipart that just “looks nice”.

Precision Sign and Graphics serving Riverside CA. and surrounding areas is ready, willing and able to put our experience to work for you. For years we have provided marketing minded graphics that are not only attractive but will help grab the attention of your potential customers as well. To back that up, we provide a wide range of services from banners and business cards to vehicle wraps and window treatments to help get your message out even more.

Check out continuing articles from Precision Sign and Graphics serving Riverside CA. and surrounding areas dealing with the importance of branding. In our upcoming Posts, we will be discussing slogans and use of colors for different applications.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Reasons to consider vehicle wrap from Precision Sign and Graphics

Pic- vehicle wrap: Fontana, Rancho, Jurupa, Riverside and EastvaleYou’ve seen them driving down the road in Fontana, Rancho Cucamonga, Jurupa Valley, Riverside and the Eastvale areas and WOW! They got your attention! The vinyl vehicle wrap with some extraordinary graphics or eye-catching slogans.

Commercial or personal use

Vehicle wraps have become popular today for both businesses and personal use. Business advertising, show cars and race cars can use a quality vinyl vehicle wrap from Precision Sign and Graphics as an affordable solution over a complicated paint scheme. Partial wraps can also be used to work with concentrated areas of the vehicle, such as Window graphics and racing stripes, to not only save on the budget but accent the natural lines of the vehicle.

Let’s take a minute to look at some information to help you choose whether a vinyl vehicle wrap in Fontana, Rancho Cucamonga, Jurupa Valley, Riverside and Eastvale areas is right for you.

Eye-catching graphics

A vinyl vehicle wrap from Precision Sign and Graphics serving Fontana, Rancho Cucamonga, Jurupa Valley, Riverside and Eastvale areas is a great choice if you want to get noticed. Our staff designers are well known for their attention grabbing graphics and use of branded colors to create a custom look that will turns and heads! More recently the use of dark, subtle matte finish vinyl coatings can give your ride that aggressive look or choose vinyl racing stripes that can be a color shade off from your paint or a virtual opposite like white vinyl racing stripes on a red Mustang! No matter the color or the style, Precision Sign and Graphics has you covered… literally.

car- vehicle wrap: Fontana, Rancho, Jurupa, Riverside and EastvaleProtective

The premium vinyl vehicle wraps that we use at Precision Sign and Graphics can last up to nine years, depending on use, even in the hot California sun. For this reason many might choose to do a vinyl vehicle wrap rather than painting their car, truck or van. Cover those blemishes with vinyl wrap rather than expensive bodywork to prep a surface for paint. When you get ready to sell your car, just have it peeled off! Easy!

Advertising

It’s no secret that a common use for vinyl vehicle wraps is for advertising but here’s a use you may not have thought of. For many cities in the Fontana, Rancho Cucamonga, Jurupa Valley, Riverside and Eastvale areas, putting signs out by the road to give your business greater visibility are banned by local ordinances, however; there is no ordinance against parking a wrapped vehicle in a parking spot at the edge of your parking lot. You just need to pick up an older van that runs (just a little) making sure that it can be legally registered, wrap it with attention grabbing graphics created by Precision Sign and Graphics and boom! You’ve got a mobile sign that can draw attention to your business, especially if you have a business that is tucked into a strip mall that’s difficult for people to find!

Cost-effective.

The biggest bang for your buck comes when you can get your business and slogans branded within the community. People have to physically go by fixed billboards and banners to see them but with a vinyl vehicle wrap from Precision Sign and Graphics you can take your branded message to where the people are! Put your new sweet ride in a parade, cruise down the parkway… Even parked in your driveway people will be able to see your message… only with style!

Precision Sign and Graphics serving the Fontana, Rancho Cucamonga, Jurupa Valley, Riverside and Eastvale areas vehicle full and partial wraps. Count on our experience to give you a quote that will not only meet your budget but exceed your expectations when it comes to graphical appeal and quality materials.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

RIVERSIDE CA: What Is Printed Wallpaper and How Can You Use It?

Printed Wallpaper is available for storefronts, offices, other commercial settings, or even your home! Printed wallpaper is printed on commercial weight vinyl with cured ink, which just means that your ink will last a lot longer and be more durable that imagined! We print your wallpaper on our state of the art HP3 Latex 360 Printer

Indoor Printed Wallpaper- Precision Sign and Graphics: Riverside CA

Are there choices?

YES! Even within the printed wallpaper category, you have choices.

  • Finishes. The usual options are matte and satin. A matte display is best when the display receives light from ambient or artificial sources. A satin finish is more favorable when there is no direct light, only because of the “shimmer” texture that produces a glossier finished product. Of course, the satin finish adds that wow factor to any printed wallpaper, making bright colors pop.
  • Texturing. You can choose a standard vinyl wall covering finish which is smooth to the touch.  Much like an oil based paint, the finish is easy to clean and would be perfect for high-traffic areas where people may touch.  Depending on your setting, you may like the addition of a canvas texture that gives your wallpaper an artwork-like quality.

Riverside CA

Using Your Wallpaper

There are so many places and ways that you can use printed wallpaper.  Imagine you run a daycare for young children… Now imagine you are a potential parent who is looking for care for their most precious possession? Would you rather walk into a sterile environment or into a place where there were colorful, inviting images on every wall? Of course, the choice is clear… Any parent would be comforted and feel invited into an establishment that made their children feel right at home.

Imagine, for years you have cooked Mr. Browne his favorite lasagna.  The one he’s bragged about for years, saying “My wife should open a restaurant and put THIS on the menu.” Finally, you open an “authentic Italian restaurant”, but when you walk in, it feels like any other establishment? Call us at Precision Sign and Graphics and we can create printed wallpaper mimicking the feel of a quaint small town bistro in Italy. You need to set the ambience, draw people in and make them want to stay!

If you are the President of an office, whether you run a corporate business or a smaller family owned business, we can create printed wallpaper to match YOUR needs! You want your customers and clients to feel invited into your space, know who you are.  That is EXACTLY what printed wallpaper can do for you!

What if you just bought or built the home of your dreams? Shouldn’t the interior of your home match that of your dreams as well? Doesn’t your little boy or girl deserve the Princess or Pokeman room of their dreams? Use printed wallpaper in a small bathroom to make it feel more spacious, or in an entry way for that first impression your guests will never forget. 

Indoor Printed Wallpaper- Precision Sign and Graphics: Riverside CA

Ordering Printed Wallpaper in Riverside, CA

Whether your needs are that of modifying the atmosphere of a specific location, to brand or rebrand your business, or cheer up a dull space, we here at Precision Sign and Graphics can help! Contact us today to get started! You can have high resolution images for us to begin with, or one of our graphic artists will be happy to have a personal, free consultation to discuss what you have in mind.

If you are still not sure, come into our shop located in Riverside CA for a first hand look at the dynamic printed wallpaper we display! We look forward to meeting you

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

RIVERSIDE CA, – Why Choose Window Graphics, explained by Precision Sign and Graphics

It is widely understood the importance of window graphics as a visual marketing tool.  But have you ever wondered what type of graphics for your particular business? We get a lot of frequently asked questions, so here is a short targeted list that will make your decision easier! If you would prefer to talk to one of skilled employees on staff, feel free to contact us, or call us directly at 951-332-2700 and we’ll be happy to talk to you!

Q: How much is too much: How much window space should be devoted to graphics?

A:  Of course, it goes without saying the more space you give to advertising, the bigger the display you present to your customers. You can choose cut graphics for a smaller impact, or a whole pane wrap, with a perforated wrap material, which turns your storefront into a billboard of sorts!

Q: What is perforated window vinyl, and how can it help me?

A: This type graphic has thousands of micro perforations. The way that the material is manufactured allows you and your customer to see out, for sunlight to be let in, but displays your custom advertising message in your storefront window! Retailers often tend to favor this approach because of its long-term and effective presentation.

Window Perf- Precision Sign and Graphics: Jurupa Valley CA

Q: Cut vinyl graphics: what should they display?

A: Cut vinyl graphics are another option for your storefront or business.  Printed on IJ35 Vinyl and often laminated for added protection, these types of graphic displays most usually include a logo, and maybe a tag line on the main window.  We can do door graphics which can include a smaller logo, and your business hours, along with a phone number.  If you have more than one window pane available for advertising, you can include any links to social media you may have, maybe your website address, or anything else you want to draw your customers attention to! Cut graphics can be made in any color, or any combination of colors you want!

Q: Setting the atmosphere: Use your graphics to set the tone!

A: Often a first impression starts with your storefront advertising.  Often what’s on your windows can draw a person in… Or walk right by.  If your graphics stand out, there is a good chance you will increase your visibility AND your traffic!  Your first impression can flow right into the interior of your store by creating beautifully designed and cut graphics for your interior walls.  You can even go as far as wrapping your entire wall in an amazing printed wallpaper. 

Indoor Printed Wallpaper- Precision Sign and Graphics: Riverside CA

Q: How do I order window graphics or window wraps in Riverside CA?

A: Contact our sign shop today, using our convenient contact us form, or by calling our shop directly at 951-332-2700.  We are ready to discuss your marketing need and display preferences. We can incorporate artwork that you already have on file or design something completely new from the ground up.

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

 

Give us a little information about your needs and we will do the rest!

We do our best work when our client says:
"You guys do what you think is best, I trust you because I know you do good work and you come highly recommended."