Series: Using coupons, offers and specials properly – Part 2

One of the challenges that Riverside, CA area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes even more challenging. One of the more proven concepts for conversion is the call to action. In the last article we looked at the need of having your call to action with an expiration as part of the three basic parts of an effective call to action.

This article we will look at the second successful criteria: being competitive.

Having the Competitive Offer

This article and this author cannot stress enough the fact that your call to action be competitive. If you just match what your Riverside, CA area business competitor is doing, it’s a stalemate; effectively making your call to action completely null and void. Being competitive doesn’t mean to match what everyone else is doing, it means to do better.

The purpose of a competitive call to action

Let’s face it, a call to action is not meant to become the everyday low price. A called action is meant to change your Riverside, CA area customer’s buying habits so that they might experience your price, your product or service and the customer experience that you offer. As price is one of the most important of these factors, it is why we are spending so much time discussing it. If you want your call to action to be competitive with the purpose of changing a customer’s buying habits it must be worth your Riverside, CA area customer’s time to change.

Example: Hair salon customers in the Riverside, CA area are very loyal; so if you are going to sway them to come to your business your call to action will need to be aggressive to get them to try another business.

Industry market data consistently shows that anything less than 15% of the perceived product or service value is simply not enough to sway them to change their buying habits. You must also keep in mind that if your Riverside, CA area competitor is running the same offer is you are, it forces the customer to evaluate the offer with a different set of criteria. (see the business trifecta)

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

 Free

When you can incorporate the word “free” into your Riverside, CA area’s call to action offer it significantly increases the likelihood of success. However, what you are offering for free must also reward them for changing their buying habits. What you are offering for free must match or exceed the percentage off of 15% or more of the value of the product or service.

So when offering a free toaster with the purchase of $10,000 or more; don’t be surprised when it doesn’t motivate anyone to do business with you!

The Price Match Guarantee

Sounds good doesn’t it? The price match guarantee has been around in the Riverside, CA area or years as a way for businesses to remain competitive on the price however, it is a significant turn off for many time conscious consumers. Essentially you are letting these time conscious customers know that if they are unwilling to do your homework they may end up purchasing your product or service at a higher price.

Example: Best Buy in Riverside, CA offers a price match guarantee meaning that you have to supply them information showing where that price is cheaper. For those customers that have the time to do the research, the this increases the likelihood of them purchasing all from the same store out of convenience.

As a comparison, Lowe’s Home Improvement in Riverside, CA offers a low price guarantee; meaning that they have researchers that independently call to make sure that their pricing is consistently at or lower than their nearest competitors. This allows for the time conscious customer to shop more confidently.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Series: Using coupons, offers and specials properly

One of the challenges that Riverside, CA area businesses face is converting a shopper into a sale. When you further explore the fact that there is so much competition for the same product or service, getting that shopper to commit to the sale becomes an even greater challenge. One of the more proven concepts for conversion is the call to action. Over the next few articles we will explore what the call to action is and how to best utilize it for your Riverside, area business.

What is a call to action?

A call to action is, simply put, is an offer to motivate a potential customer in the Riverside, CA area to do business with you now rather than later. A call to action could be a special, coupon or offer that would motivate or call the shopper into action. In order for a call to action to be successful it must:

  • Have an expiration
  • Be competitive
  • Have a perceived value

If your call to action has each of these in place it helps to motivate the customer to do business with you. If you have done your homework then the more the shopper researches, the better your call to action will look!

To get a better understanding of these three main criteria, let’s look at them individually.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

Have an Expiration

In order for an offer to be a true call to action it must have an expiration date. Remember the purpose of the call to action is to get your Riverside, CA area customer to do business with you sooner rather than later, so if your offer has no expiration, then there’s no reason to move forward at this time. The shorter the duration, the better. Anything more than 30 days is simply not a call to action.

If you are utilizing print media and want to get the most out of your flyers and banners without having to place extraordinarily long expiration dates, use a “limited time offer” instead. Using a limited time offer statement allows you to set the expiration of the offer without needing to notify the Riverside, CA area customer. Good business practice should illustrate that the short-term expiration of a limited time offer is at least posted on your website, a medium that’s easy to change the expiration.

Note: With shoppers constantly on the lookout for good offers it can significantly diminish the value of your coupon if you continue to change expiration on the same offer. You should consider rotating offers with at least three months in between the use of the same offer.

A perfect example is Alexa devices on Amazon. Because Amazon runs offers almost consistently on these products it is more difficult to purchase the product at full price than it is at a discount. Customers have become accustomed to just patiently waiting for the next sale before purchase. This is because they know that the same discount will show up again a couple weeks, so there is no rush to purchase it right away.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Warning: Have you claimed your online business listing? Your Competitor may have!

Have you taken the time to claim your business listings? Because your competitor may have already grabbed up your business name! Every day businesses in the Riverside, CA area fall prey to unclaimed business listings that their competitors swoop in and take from them unknowingly. This allows your competitors to give your potential customers the impression that they are talking to you, but they’re actually talking to your competitor!

In this article will look at why this is and what you can do.

Why Does This Happen

In this global Internet community that we now live in, many companies have resorted to auto populating web pages based upon available information online. This affects businesses that either operate locally in the Riverside, CA area or nationally based upon the name of their company.

Service providers such as: Google, Facebook, Manta, yelp, Merchant Circle, YP.com, Home Advisor, Angie’s list and other companies routinely scan the Internet looking for new businesses and websites.

They utilize this information for two reasons:

  1. To get your attention hoping that you might do business with them

  2. Is to provide additional inbound link traffic to help their own business rankings

What unfortunately happens is that many Riverside, CA area businesses don’t know that these auto populated accounts have been created in their name; leaving them vulnerable to being hacked or used against the business.

NOTE: The fact that these accounts exist in your Riverside, CA area business name as unclaimed is not where the main problem lies. It’s the fact that anyone can go in and claim the unclaimed listing. In doing so they can place their information in this account so that your potential customers read deceptive information. Or a competitor may use it to populate an inaccurate information to make your business look bad.

WARNING: Attempting to contact these services that auto populate accounts for your Riverside, CA area business is near impossible. Getting them to make changes to an auto populated account, that someone else has claimed, is also near impossible. It is better to make sure that you have claimed these auto populated accounts before this happens; rather than trying to clean up the mess afterwards.

Precision Sign and Graphics in Riverside, CA.. is your local source for Printed wallpaper, Indoor Signs, Vehicle wraps and more.. Call us today! (951) 332-2700

What can I do?

First and foremost, you need to search for the name of your company on all the major search engines. Look for references to your company from Google, Facebook, Manta, yelp, Merchant Circle, YP.com, Home Advisor, Angie’s list and other companies that auto populate information online. Each account will usually list a predominantly placed button or text that says: “claim your listing or claim your business”. Fill out the information completely so that you can claim each account.

I will warn you now, this is a time-consuming task, but one that is vital to preserving your good name.

Even though it is time-consuming you must claim each of these accounts to keep your competitors from snatching them and using them against you. We completely understand that this is a pain but in today’s climate of competition it’s just the way the game is played.

Set-up Your Domain as Private

During the setup of your website domain address for your Riverside, CA area business you were given the option of choosing to list your information privately online. This additional charge usually costs approximately $9 to $15 per year. Much of the information that these companies use to auto populate an account in your name is gathered from this public information. When you list your domain as private it makes it more difficult for their systems to auto detect and then auto populate an account in your name. It is not too late to add privacy to your domain. Check with your domain provider for the service.

Setting up the accounts

When needing to claim so many different accounts, especially the ones that you probably will never use, we recommend using a single email address. Use one that you don’t normally use so it doesn’t clog up your email inbox for your Riverside, CA area business with a bunch of advertisements from these auto populated services. The password that you set should be similar, yet different; for each account. This is for the off chance that a hacker is able to figure out the password for one account; it would be difficult for him to use it on all the others.

You worked hard to have a good name, take the time to protect it!

It doesn’t matter if your Riverside CA area business is a storefront, work at home, church or club; predators are on the prowl to damage your good name to profit for themselves. Protect yourself by take the time to claim your business listings.

When Local Experience Counts

Precision Sign and Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the Riverside, CA. area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions and a partnering mindset desiring to see your business succeed. Call to let us quote your custom printed wallpaper today!

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE

Give us a little information about your needs and we will do the rest!

We do our best work when our client says:
"You guys do what you think is best, I trust you because I know you do good work and you come highly recommended."