Does my business in Riverside, CA. really need a website?

Yes.

Now that we’ve answered the question let’s talk about why.

There are many things that have become industry standards when having a business in the Riverside, CA. area over the years: a good business card, a good location, reviews, social media presence… All of these are good but a website is the one thing that brings all of these other advertising venues together. In this digital economy that we live in having a website is probably the most important asset to your business, it lends for credibility as well as a first impression that will provide customers the information that they need to do business with you. Precision Sign and Graphics in Riverside, CA. can help you create or update your website presence in this ever changing digital marketplace.

In order to make sure that you have a good website representation let’s look at a few important factors:

Make it look good

A well designed website in black should be as attractive as it is functional. So many people take to the Internet trying to save a dollar and end up getting a free cookie-cutter website that is plain, dull and boring. Let your website be the positive face of your business in Riverside, CA. by hiring a professional to do it correctly. When we say hire professional, we don’t mean Aunt Susan’s, nephew’s, cousin’s brother on your Mother’s side who took night classes on how to make a website… We’re talking about a professional web development company that will be able to provide you with the support and expertise needed to help you succeed. Remember in the marketing industry; you usually get what you pay for…

How long should a website last before needing upgraded?

A well designed and functional website should last you approximately 5 years; if you have a current website that is over five years old more than likely the technology used to create it is outdated and is costing you business, rather than making you money.

NOTE: Because of the significant change in search engine ranking systems in April 2015, if your site is older than that… You want to talk to a web development company about updating it!

Websites today are graded by search engines based upon their functionality, platform used, mobile friendliness, content quantity and saturation, structure and more. A website is also judged by search engines on how interactive you are with it as well as other media so make sure you’re up to speed with all the latest trends. A good web development company is going to keep you up-to-date with changes in the industry that could vastly affect how your website is viewed; Google, for example, changes trends at least quarterly and each of these trends can affect the position of your website on search engines.

Security and back-up

Whoever you decide to have your website hosted with make sure that they offer security features and backups to help protect your investment. Hackers work very hard to access the private information that is contained within the website, you should have a website server company that works just as hard to keep your information, as well as your customers information, secure. GoDaddy, network solutions and host gator all offer low-cost hosting but do not offer backups, updates and security protection without paying an extra charge; so make sure you know what you’re getting. If you can find a company that can can do everything securely under one roof… That’s a gold mine! (see offer below)

Search Engine Optimization (SEO)

For those businesses needing to be found on search engines such as Google, Yahoo and bing; SEO will be your most important and most expensive part of your website. Google has emerged as the industry standard for search engines and is practically taken over the industry with well over 80% of market control. Simply said: “it’s Google’s house so it’s Google’s rules”. In April 2015 Google completely rocked the Internet community by revamping how websites were ranked. In doing so it is causing website companies, as well as businesses, to completely rethink SEO and how to become ranked online. Much of Google’s newest criteria removes the responsibility of placement away from the customer and into the Google’s control, while that has its advantages; it also makes the process more expensive. When working with a web developer you need to make sure that they are up-to-date on Google’s latest search engine optimization information and trends. In some cases it may be necessary to use a website development company to make you a stellar looking and functional website and then a separate search engine optimization company that specializes in search engine ranking to get the best bang for your buck, depending on your needs.

Here when you need us

Precision Sign and Graphics is your local sign, vehicle wrap and design expert in the Riverside, CA. area; while we are experts for advertising materials, we’ve placed our website needs in the hands of those that specialize in website design and development. This partnership has allowed us to expand our online influence as well as provide the same type of online experience for our customers.

We would love to introduce you to them and work out a great deal to get you started.

We will provide you a basic, mobile responsive starter website packed with features and stock content FREE w/ purchase of $595 worth of services from Precision Sign & Graphics. That’s right FREE!* You will work directly with Modern Web Studios to make sure you get the support and follow-up that they specialize in. The company had been awarded high honors in over 250 customer service categories as an Angies List Top Performer. Call us today to get started with this awesome deal!

 

Useful Links

For more information or to contact us for a Free Quote: CLICK HERE

To find the answers to some of our frequently asked questions: CLICK HERE