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You’ve heard since you were a child that first impressions are the most important, this statement couldn’t be any more true than in the business community when competition is so high and reputations are on the line. The first impression of your company, business or even hobby should reflect only a sample of what is to come; which brings us to the business card. Apart from a handshake the business card is the next step in presenting your business and what it represents. If your business card is printed from a DeskJet on paper that you bought from Walmart you might pat yourself on the back because you saved a few dollars, but it also can communicate to your potential customer that you cut corners on them too. Having a thick, glossy business card that is professionally designed and skillfully represents the image of your company is the first impression that will last all the way through the point-of-sale.
There are a variety of thicknesses that you can get a business card in however we recommend to get a thick, heavy stock for your first impression. When you place that thick 16pt business card in someone’s hand, the feel of quality will resonate.
While there are many different textures that you can get for your business card we recommend a gloss coating to go with your thick, 16pt, business card. Not only does it give a quality feel to your business card but the gloss coating helps to let the colors pop. Gloss coating also gives the business card a little extra protection from the text getting rubbed out in someone’s wallet or pocket.
Finally, and most importantly, is the layout and design of your business card. There are many things to consider with your design; however, keeping your branded image is imperative. Your business card should match your website, your banners, your storefront sign, etc. so that it’s easy for the mind to relate to what they are seeing. It’s also important to keep your business card message simple and to the point; a cluttered business card can really distort the message that you’re trying to portray. It’s better to keep it with contact information, a slogan and a website where they can get additional information. If you don’t have a website yet for your business, that should be one of the main things that you do in today’s current marketing climate.
Precision Sign and Graphics serving the Riverside, CA. and surrounding areas is your one stop shop for business cards, banners, vehicle wraps, signs and more. Our branding mindset will help keep the image of your advertising and marketing focused on what you do best. Let our design professionals craft for you the perfect business card that when handed to a potential client will reflect the image of quality and integrity that you wish to project..
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